 So we're here at Computex 2018 here with the analogics. And hi, so who are you? My name's Joseph Wan. I'm the senior marketing manager at Nenogix. And right here, you're showing that this is the, this is the Qualcomm Snapdragon based Windows 10 device. Correct. And it has your chip inside the ANX7 440 inside. What does it do? It actually helps clean up the jitter and noise across high speed signals. So the 7-440 is a DP alternate mode retimer supporting USB 3.2 10G and DP 1.4 HBR3. Is that what you're showing right here? Correct. So you can display port 1.4, which is, what does that allow for? So 4K 60 hertz or above like 4K 90 hertz refresh rate. So you need the DP 1.4 bandwidth to support the 4K resolutions requirements. So this is where analogic excels in the DP interface in terms of signal integrity and also switching, high speed switching and also a lot of T-cons and also converter devices from USB type C to DP or USB type C to MIPI, right? Is it, are you kind of like the display port company or not really? Like because the display port is a consortium, right? Or many companies, but are you like the main one or? We are one of the main committee sponsors. We're one of the key members inside the VESA, V-E-S-A, that support the DP and also a lot of display port type of product solution. So we're in the committee and we're actually one of the key contributor for the VESA memberships. Yeah. Did you invent display port or no? We actually invented the slim port, which is slim port, which is a, you know, a DP. It's just a display port over USB, is it? Yes, a display port type of an interface. We call it a slim port to MIPI and type of an interface. Isn't it what all the Galaxy S8, S9 and the Mate 10, Mate, the P20, all these phones that have PC mode, they all use slim port over USB type C or is not slim port? Yes, they also use slim port technology from Analogik to enable the display port interface. You're correct, yeah. And this is the latest one or you have a previous generation too. This is the one you're talking about right here. A and X7 440. Yeah, the right here, 744.0 is the latest our signal conditioning devices. So 744.0 will be the flagship of the Retimer product and that supports USB type C connections. What does it mean Retimer? Retimer is a signal conditioning device, removing all sorts of jitter and noise to improve the SI quality, signal integrity quality, right? When you're going through a high speeds, the jitter and noise and crosstalks are going to increase at 10G. And imagine you have a very noisy signals. You're not going to be able to see the throughput because when you have a poor signal quality, you're not going to be able to achieve this kind of data rate because the link's going to break. And I- Is it because the cables are bad or what does it mean? That could happen as well when the cable has a very poor quality of the shielding, the grounding and the noise and crosstalk, you may incur a lot of jitters across 10G high speeds. So how do you compensate or remove all these jitters? You need to have a Retimer where that supports a lot of jitter removals. And this is where we come in and help you to improve those signal integrity across daisy chain. And what we are seeing right here, this is one of the state-of-the-art daisy chain. We're connecting four devices, four Retimer together. So it goes from here to there to there to- To the hard drive. You see? So- Through all four. All four. So you're coming out from the hose. This is a 10G Type-C port, going to the cable up to the first Retimer and then the second one and then third one and then fourth one out to the 10G Scandist SSD drive. So is it just to demonstrate that if you go through, through, through, it's still keeping the same bandwidth? Exactly. It doesn't lose any bandwidth. It does not degrade the bandwidth. It actually improved the signal quality from the hose to the endpoint, right? So this is where we're seeing right here. You see in the 10G benefit, the 858.7 or 800 megabyte per second, transfer rate demonstrating to you this is a 10G throughput happening. Right before- This is a MacBook. This is an Intel device right here, but you can do exactly the same with this ARM part Windows 10 device. Correct. Exactly the same. Exactly the same. And then this is the HP, the latest HP 2-in-1. Which is the, it's called- The MV window system, right? And it has this- Windows over ARM? DP 8.1 gigabit per second. And USB 10 gigabit per second. So that's really fast USB. Exactly. So USB 10G, it's gonna be proliferated across many platform. And then it's happening as we speak because 10G is gonna help improve the data throughput. Imagine you have some video clips like you're gonna be recording a lot of video clips at Computex. It's gonna be like upwards of five gig or seven or six gigabytes of data. Yesterday I recorded 120 gigabytes in one day. So if you have a 10G, if you wanna hook up to your camera and then download to your hard drive with a 10G, it'll only take 10 seconds to finish all the downloading. But it's 10 gigabits per second, right? 10 gigabit per second. You still need maybe 100 seconds. 100, well- 50 seconds. Yeah, if you have 100 gigabytes and then you would take maybe 10 seconds, right? So there's this really cool, the Mate 10 and the P20 from Huawei. But then they have one called the 110. Has the same SOC. Yeah. But it doesn't have the PC mode. Is it because it didn't include your chip, you know? Or is it because it's just software that didn't... Yeah, you mentioned that the Huawei Matebook system, is that right? The Mate 10. The Mate 10. A phone, okay. They actually are requiring that to have DP interface. A lot of phones are being hooked up to the TV. So it's through the DP interface. This is where we analogically can come in and help. You are inside the phone, right? Yes, we're working with the Huawei trying to get design in on the Huawei smartphone or tablet, you know, those Mate 10 systems. Do you also try to go inside their SOC or you always have your own chipset on the PCB? We're gonna have a discrete solution outside of their SOC. Basically... Outside the SOC? Outside, basically. Always outside. Always outside. You don't wanna be inside the SOC? No, because that way they have the flexibility to place our chipset around the PCB board. If you get integrated, you may not have that flexibility to place where you want to place the chipset to improve the signal quality. But don't some of them already included under SOC, this kind of functionality? Some of them are being... Like Qualcomm, maybe? Yeah, some of them are being integrated. For example, some of the power management or some of the amplifier and then or some of the analog amplifier devices and some of them are being integrated, correct. But our chipset, which is a signal integrity product, would be kind of challenging to have them integrated inside the SOC, yeah. So are you saying that yours is maybe better quality than the ones that are inside the SOC? What I'm saying is that there might be some challenging tasks to integrate this type of signal integrity product as part of the SOC-FI. The FI would not be able to handle the integration because it's actually a 30s. And when you have a 30 on top of another 30s, it's always a difficult... What do you say 30s? 30s, a serial deserializer, which is a FI layer, a FI layer, right? So this is where we have this signal integrity product. These are actual 30s. What does it mean, signal integrity? The signal integrity is like, when you have a signal going through high speed, you're going to have the eye mask opening that's fully compliant to the USB IF spec or DP 1.4 VESA spec. You have to meet all the compliancy to be able to get your certification across the USB IF or VESA committee, yeah. And you're also in the Chromebook? Yes. These are the arm-part Chromebooks that are there. I guess this is maybe a MediaTek chipset or maybe a Rockchip. I think it's a MediaTek or forgot. Yeah, this system will be a, I believe, is Qualcomm arm-based. I think it's probably MediaTek. If it's a Chromebook, right? Yeah, I'm sorry, it's a MediaTek. I take it back. It's a MediaTek, yeah. So, but then what does your chipset doing in this one? Is it also for the USB Type-C? Yes, it's actually supporting USB Type-C as well, yeah. But it's not this one, right? It's not a 4K output and everything. It's a 4K 10G output, USB 10G as well, but it's a passive device. It does not have a retimer or signal integrity product built in. It only have a passive MUX to support 10G and DP 1.4, 8.1G. What does it mean, this passive? Passive meaning that you don't have a retimer built in. A retimer is a CTLE signal conditioning device, right? A passive MUX basically without any of the signal integrity, signal conditioning device inside. Yeah. So this is for data and video? Correct. And that's your role in this device? Yeah, we have a part called ANX7447 built in inside here, yeah. Do you also do work with the HDMI or you only work with DisplayPort? Well, we also have HDMI, for example. We have the dango. Let me quickly show you here. This is a slim port, converting DP to HDMI, as you can tell. So an output to the monitor right here. So it go through from the phone right here, it go through our retimer, clean up the signal. Is it the Mate 10? This is the Huawei, yeah. Mate 10, I think. I think so, yeah. Maybe? Huawei Mate 10. Oh, Mate 10, yeah. Finger? Yeah. And then going through our, you know, some ANX7441 retimer. And then hop over to the slim port converter from Type-C DP to HDMI, as you can tell. And output to the monitor with the 4K 60Hz quality, yeah. Nice, and this one even works as a, I think this could be used as a mouse and stuff like that. Correct, correct. And you can use Bluetooth keyboard and mouse, it's like a PC. Yes, you can have a Wi-Fi Bluetooth type of my interface, yes. And here you're showing some, what is this, VR solution? These are the VR solutions. Why is that? These are the, no, the cable, a tatter, tatter, yeah. And what do you do with VR? So we have a, we call it a 76788, a Chicago device, a DP to MIPI. And this is where we actually help the resolutions. And then, and this chips built inside the goggle here. Oh, actually seven, seven, four, three, seven, five, three, zero, DP to MIPI. I take it back. Yeah, yeah. And over here, you are showing that you can do, you have the same solution inside with the Intel too. You have the, this is the ARM Chromebook. Yeah. So the 100E, that's the Miatech, I think, forgot the name, I think eight, one, seven, three or something like that. And then you have a, you're showing stuff with the Intel here? Same? Yeah, this is an Intel, early reference design, yeah. So that means you're, you're chipped here. Yeah, so four, four, seven, like I said, passive mux without the retimer. Basically, the passive mux is placed nearby the connector. So therefore you don't need a retimer right there, yeah. And what are you showing here? What is this? What we're showing here is a T-Con device, our ANX2403 Cedar, which supports HDR 400. So the T-Con device can place directly on the motherboard and it does not need to, you know, directly place on the TV, I mean, the monitor display. So you can place on the monitor, directly on the motherboard and have the driver chips on the nearby the monitor. What does it mean T-Con? T-Con, the timing controller. So, you know, when you have a display, you got to have a timing controller to map the data coming out and driven onto the display. And these can be touch screen, right? Can be touch and then basically is, you know, to control the, right, the touch and stuff. So when you have this solution here, would it lower the cost of the display driver? Or you making a display driver or what does it mean? No, we don't make the driver, but we make the timing controller, the T-Con controller to be able to drive the data output to up to the display area, yeah. And here's some other- Some other, like, the surface book utilizing our T-Con inside the motherboard. So that helps with that. With the pen touch, right? The Microsoft pen touch. All right. So what is analogics based? We're based in Santa Clara near the San Francisco Bay Area in U.S. and then we're headquartered over there and we're very pleased to showcase our latest and greatest technology here at Computex. And this is where we excel in the Retimer, senior integrity product for USB 10G and DP 1.4, as well as T-Con, as well as the digital converter for video and digital converter from DP to BIPI or DP to HDMI type of awesome. And this Mate 10 has your chip in there on the PCB and it's just next to the USB port somewhere nearby? Is that where you put it? Yeah, there's some slim port control inside, I think, yeah. Is there a price for this chipset or is it a secret? I'm, yes, there's a price- Is it less than $1 or what do you think? I think the street market, it actually dictates the market and then I think at this point, I think the price will be quite competitive as well for us. No, right? So every phone should have it, no? It depends on your... It's only like four phones that aren't, high-end phones available right now. There were some before, right? But the latest phones, there's like four or five maybe or something, why not have all the phones have this functionality? It depends on how you want to architect your phone if you want to support 4K display, you definitely need some higher throughput type of an interface, a retimer or converter product and this is where a slim port product able to support you with 4K 60Hz or 4K 120Hz resolution and it'll depend on how smartphone mandate or implement their feature sets, right? But HDMI says that they can do HDMI over Type-C alt mode, right? Yes, yeah. Doesn't that make things simpler if you don't have to convert to display port and then back to HDMI because everybody needs HDMI. Most people at the end, they have HDMI on the TV. Yeah. What do you think? So nowadays, the chipsets come to the building DP port, DP transmitter port. So a lot of them do not, well, unless you have DP dual mode DP, DP plus plus, which supports DP and HDMI mode. But if you don't have, basically DP plus plus has to support DP LVDS signal logic also has to support TMDS to this TMDS logic is actually supported by HDMI. So what I mean by DP plus plus, it must support LVDS and TMDS for HDMI interface. You have a solution that does both? No, we don't. Anybody else? Yes, other people have some of the converter. You have a little chip that does both display port and HDMI alt mode in one device? Yes, yeah. Like one phone on the phone? On the phone, yes. They do have some single chip converter. You don't want to do this or do you like a display port cap? We're more into display port type of support, yes. But why can't you just all work together agree on standards and stuff? What does have to be, it seems like there's a fight between the display port and HDMI, is it true? I will say more of the usage model, right? I mean, if you have a DP which are being populated, the attach rate of DP is getting much higher compared to HDMI mostly in the TV and DP is into notebook. Like for example, this monitor has a DP or HDMI? This has a DP and HDMI and then both, right? But many displays like this also have HDMI, right? Correct, correct. So more and more, because the host will be supporting DP more and more in the industry, that's where you see the DP ecosystem will be panning out to other... All the laptops are all these Type-C laptops, they're all doing DP, they're not doing HDMI or Type-C. Correct, because... Because DP was the first on the market? Well, DP is first to be integrated as a display port, as a video port for the processor or chipset. So that goes with what's available from the chipset and they bring it outside to enable the DP port. But all your technologies, all this retimer, all the stuff you're talking about, can you also just do everything in HDMI too? Yes, we also have other part that help HDMI, signal integrity, because HDMI 2.1, it's gonna be running at 12 gigabit per second. So the TMDS gonna transition to fixed ray link, which is an FRL. The FRL logic is running at 12G, so definitely retimer technology will be applied, will be applicable to the HDMI 2.1 as well. Didn't they even say they wanted to 48 gigabit per second, right? It's coming, they don't... 2.1, yeah. 2.1 is only 12 gigabit, but I think going forward, the 48 gig, that is the resolution bandwidth requirement, but with the 12 gig from 2.1, that will suffice in terms of getting the 48 gigabit type of a transfer rate to support that kind of bandwidth requirement. Yes, HDMI, upcoming HDMI 2.1, we'll be able to support that, yeah. And you will support it? We will be factoring those feature set in our HDMI 2.1 support as well. All right, okay, thanks a lot. Thank you. Thank you for...