 Welcome everyone to JSA TV live the live streaming newsroom for data center professionals today We are speaking to you with investors data center platform owners and energy specialists right here as they convert at platform Congress and the French Riviera. So I'm Jamie Scott okataya guys and joining me today We're so honored to have Deborah McGargle. She is the CEO of far an early stage venture backed SaaS solution That provides interactive experiences and augmented reality tools which we can integrate into a customer's existing digital collateral So here to tell us more miss Deborah welcome. Hi, thank you for having me. It's great to be here Oh, it's an honor to have you Deborah You are of course a long-time entrepreneur as well as a corporate equity lawyer What are you hoping to gain from platform this year and the the conference itself for me It was almost like it was written for me. It was full of data Technology investment venture capital. It was everything. I think they probably just looked at my resume and said hey We'll just lay this on for you My primary focus is investment. There is so much investment coming into data centers We've seen such an incredible spike over the last two years So I want to know where is the money coming from? Yeah, where is the money going? We've seen recent news reports just in the last week alone of how funds Advertising just how much more the phrase that has to be deployed somewhere Jamie. It has to be yeah So I'd like to know where it's going and what better setting than here at platform because I'm able to get this information Straight from the industry leaders. There's global professionals here and It's already been wonderful. Yeah. Yeah, you've already had a good feel Right such an international crowd as well. It's yeah, and it's a beat which is great. It's positive messaging. Yes Yes, yes, and Talking upbeat and positive message. Can you tell us a little bit about far and the inspiration behind its launch? Far is really playing around in the in the metaverse 3.0 space. I Have been hearing all this news about the metaverse I know that many people grown about the metaverse and know what is it and Mind you, they did do that at web 1.0 and web 2.0. So perhaps a web 3.0 Might just be the one this time. Yes, we with far I Didn't want to participate in Mark Zuckerberg's metaverse. I think it looks great but as a as a woman in my 40s the thought of becoming an avatar and working in the metaverse and Socializing in the metaverse and playing the metaverse. I'm afraid it's just it's just a step too far for me But I don't want to be precluded from the technology I want to be able to access this as well But I want to be able to access it when I want to access it So if I want to take in my natural surroundings without any technology then I should be able to but equally Using existing tools like my mobile phone I should also be able to open up the world that I want to see with content That's relevant to me as an actual human as opposed to an avatar Absolutely, absolutely and that's sort of a wonderful lead-in really because you are joining us Tomorrow in a great conversation a great round table on women in finance and technology Certainly in your opinion What is Why is diversity so important? Especially in the tech industry and why now I don't think this is a difficult question I don't think this is a difficult question at all if you have a diverse workforce If you put diversity at the very center of your workforce, you have more creativity You have better ideas. You have a much broader sense And you're able to apply that to the products and services that you're making Which makes for the most innovative products and services that you can then go on to deliver to your customer I can't believe we're still having the diversity Conversations. I think that it should just be a complete no-brain if you want to deliver the best To your customers or your end users Then the only way that you can do it is by having Diversity in the building of those products and services to begin with absolutely absolutely and on the same topic What advice do you have for the younger women interested in pursuing a career in technology field today? The words technology field are really Let me start that again. We need a rebrand. Yes. We need a complete rebrand, don't we? When we use the words technology sector, it just makes all of the women Run from the shores. I am a lawyer. I work with marketeers. I work with accountants We're all part of this technology sector. Yeah, I think when women particularly younger women hear the words technology sector They think computer scientists. They think engineers and they think no makeup Hair tied back. I can still be a brilliant legal technologist. I can still be See your technology company in this new world that's developing and I can still like makeup and want to do my hair Seriously full rebrand is exactly what's needed here and my advice to answer the question For these young women is please just see past the brand see past the messaging If you look past the messaging, perhaps it's not even a question or perhaps it's not even advice to young women Is it not a case that it's an advice to the educators and to those who are advising about careers? That's maybe is where this is best landed But technology sector is nothing to be frightened of and so much to be gained. I've had a really rich career in this sector Yes, yes, you are absolutely a great example of a success story in our tech and investor financial Industries combined. Tell us more about why your passion lies with disruptive technologies And grassroots innovation I'm a sucker for the innovator I'm a sucker for the for the outsider I think that People who are prepared to run with a completely random idea Or try to disrupt the sector that's already been nailed on info And they have got the gumption to go for that with nominee and No customers I think that that for me is bravery itself It's bravery personified and I can't help myself I love this sector because to see all of these wonderful ideas The the the wealth of brains the collaborative approach within the disruptive sector There's no the sector like it and what would be my alternatives? I could be in a corporate law firm I could be delivering in a very gray box and earning an awful lot of money Or I could just be working with the best of the best and people who hopefully in years to come Will go on to be super successful and have their businesses Showcase at an event like this at platform Well, what a great example of following your heart and your passion and creating a career out of it Thank you, miss debora and tell us where can our viewers go to learn more about far So we have our website, which is um far dash f dash ar.co You can find us on there and also you can follow me on twitter where you can hear my ramblings about technology augmented reality and investment and that's at debora magargo. Oh, we love that and uh, okay, so it's f dot ar dot co Yes, oh wonderful. We will definitely check that out guys. Um, and thank you so much debora magargo for your time here You're welcome. Thank you for having me and thank you viewers for tuning in to jsa tv live Here at platform congress as always guys stay safe. Stay green and happy networking