 Wow, what's up everybody once again is brand man Sean and today is Friday and as I told you guys I want to talk about music resources tools and tactics on Fridays from now on and today I got a music resource slash tool called feature FM. Some of you guys might have heard of this I've heard of it a good minute ago Actually through a lot of clients having success through it Which made me want to look into it more didn't want to do a video until I had personal time to go in and do my own campaigns in the back end which I will be showing you in this video And I also have a cool way for you guys to get 500 free plays on the platform But I'm not gonna talk about that to the end of the video either because I want to make sure I go through Basically what it is what I think the best ways to use it are let you guys decide whether or not you're using the platform from there But first let's talk about what feature FM is now the way they describe themselves is basically they say they're reaching music fans While they're discovering music and that's super important and what I love about the platform actually But but I'm gonna go over in this particular video It's two different versions of something that they call sponsored song campaigns And in my mind is super powerful because it should be the future of streaming campaign marketing So what that basically is is when they say they reach music fans while they're discovering music Imagine you're listening to music on SoundCloud or listening music on Spotify in particular something like that While you're listening to songs, maybe an album finishes, they usually go into other songs, right? They can make your song one of those songs not on Spotify. We'll get into that But that's basically how it works. It's organic. It's natural just how these music stations are basically like radio stations Like Pandora and things like that your songs will be one of those songs that begins to play and it's the full song It's not a snippet so it plays just like any other song Maybe that's why they call it feature FM because it's like a regular song on a radio station I don't know that maybe that's where it came from But it's super powerful because when someone hears the song their interaction from there is based solely on the music as Opposed to maybe a Facebook campaign or something like that where you're battling all this other stuff You got memes. You got funny videos. You got people's Facebook status is same on Instagram and these other websites It's just the music is auditory and your song is actually the only song playing just like the any streaming service, right? They play one song at a time. So those are you who decide to use something like this I hope their music is on point now. Let's hop right into the back end of me doing one of my campaigns I'm going to switch to the screen share view for this. All right, everybody This is basically what the back end of feature FM looks like after you add an artist or two Now me I am not an artist obviously and I'm not going to be running campaigns trying to advertise the You know YouTube advice videos on a playlist. So what I did was basically say hey I'm going to put about a hundred sixty dollars into this which artist do I want to get I got an artist that I work with Namyani Mo I'll tell you guys more about that situation later. Haven't done anything as far as big campaigns yet So it's a little irrelevant now So let's chop into this though And I want to show you two specific type of types of campaigns the first campaign I want to show you is a campaign that runs on a website called 8 tracks, which is one of feature FM's partners I don't like this one as much and I'll tell you why but I want to show it to everybody And then I'll you know show you the other results for the second type of campaign as well. So the first song Let's say f it up this song right here Okay, twenty four dollars put into this campaign 0.49% engagement rate and three engagements out of 611 plays pretty low and it's not worth my time in my opinion You know, I got three engagements twenty dollars in granted 600 plays and Then most of the plays were in Canada ten were in the United States Which is not ideal when this artist is in the United States a big benefit of this campaign is it said I got About 611 plays on that song these plays are actually working on your soundcloud So what feature FM does is while it's running on this website 8 tracks Which is basically a website where people just make playlists after playlist and it runs that campaign You can actually use the URL from your soundcloud song So all the plays actually get added to the place in your soundcloud So only about half of these are organic soundcloud plays the rest of them are from ads Which can be a beneficial thing for those people who are just trying to get their plays up on soundcloud Especially the people who say yeah, I want to get a decent amount just for social proof So people don't think hey nobody likes this song. Well, it's better to at least do ads where you have real people Do plays especially since it's relatively inexpensive as opposed to paying somebody for completely fake plays And then having the same number if you're gonna pay twenty dollars to get let's just say six hundred or a thousand plays It might as well paid for real people to hear it even though on the back end in my opinion It's not as effective as worth it when you look at the engagement rate But I'm gonna go ahead and show you the second type of campaign So there's this other campaign that runs on a website called Deezer, which is basically Spotify But it's a lot more prevalent in Europe and other countries than the US But it's actually moving and growing into the US. They'll be I'll show you proof of that in my results So look at these plays for one twenty two dollars got me 1128 plays versus twenty dollars only getting me about six hundred plays for the eight tracks campaign So that means it's actually less expensive to do a Deezer campaign But on top of that, this is what I really like the engagements. I got 69 engagements 6.12 percent engagement rate versus a 0.49 percent engagement rate and a lot of that from what I'm seeing is in my opinion also just from how the campaigns are set Up on the website. There's no way for somebody to really natively interact with the song on eight tracks Since the song is actually playing for a soundcloud They can't add it to playlists and things like that whereas on Deezer I could move it around just so you can get a better idea and see it This is Deezer it's playing on Deezer because it had got added onto Deezer So now it's a song on Deezer when the ad runs on it people could actually add it to their playlists They can actually put press the favorite button and say I love this song and I'll get show you the results of that Right here. So look at this engagement break down Remember the other one only had three engagements period the eight tracks campaign the Deezer campaign This is off of what twenty seven dollars if I remember correctly and I got 35 ads to the favorites playlist Then I got 27 ads to people's playlist editions If you're wondering what the difference between do these two types of playlist is the favorites playlist is basically you being on Deezer You press the heart button when the song plays because you like it And that means whenever someone wants to go listen to a playlist of everything that they push the heart button on That song will be there the playlist addition is somebody saying I love this song I want to add it to a playlist so I can listen to it later and I want to put it on a specific playlist So that's great for twenty seven dollars. You're talking about 35 favorites playlist and 27 regular playlist editions and then you have album page views So if you go look at these results This album ended up getting five fans In her as an artist she has 13 fans and this is only in a week week and a half being on this website That's why this the avatars not even there and I just ran these campaigns from these campaigns 13 fans five fans of the actual project So right up the back you already know that the campaign on Deezer is a lot better than the eight tracks campaign But to you know rub that point in you can look right here. So Kony 500 plays Two engagements right and that was for twenty dollars I made a mistake and spent seven more dollars on the Deezer version of the Sikoni But seven more dollars to have 800 more plays that doesn't add up So that lets me know for one Deezer campaigns are cheaper than eight track campaigns Also to the engagement is going to be better. I got 105 engagements for the Sikoni song for 27 dollars right that's crazy Click on these results and what I like about them is All right, 7.5% engagement rate But on top of that what I love about the playlist editions It means that people are going to listen to it again and again when they go back to these playlists 42 regular playlist editions This one got me one artist page view So that means someone looked at the actual artist page remember I showed you she had 13 fans of her artist page And then I got one out well 16 album page views and then what's really cool here is this is letting you know There's people seven six people skip the song at 69 seconds One person skip that 56 seconds you can see these results all throughout the songs and then you can also look at engagements All right Let me get rid of the skips so you're seeing one person engaged at One minute 56 seconds three people engaged at that period of time 245 this kind of stuff can help you figure out what's the best part of the song to run a commercial on as well So I love the data that they give but even more than that I love the playlist editions and that's why this part in this kind of campaign is way Better than running the eight tracks campaign also. I mentioned that traditionally Deezer is more popular in other countries, but you can look at this because I did target it towards the United States I just targeted to United Kingdom and United States. I don't know how that one Israel plague slipped in there But it did somebody jug me you see 536 people in the United States that's still a pretty solid number considering I got 30 Engagements will just I'll show you the f it up campaign one more time Oh, and actually I forgot once the song did pretty well around $20 Decided to keep going all the way to $82 and 82 cents and these are the full results So what that got me was four thousand one hundred forty-one plays 297 engagements 7.1 7.17 percent engagement rate, of course these results are not necessarily Equivalent to what everybody will get some people might have a song That's just better than this for whatever reason or people like it more so they might have a higher engagement rate And some people they might have a song that nobody likes and they might have a zero percent or a point four or nine percent like the other Eight tracks website. Who knows I can't guarantee those But what I do like is for one course this website is legitimate Spent plenty of time making sure that and have had several clients get good results from it So really quickly I want to go ahead and run through one of these campaigns as far as to set up just to show You guys what it looks like you got to name the campaign you upload the song It'll have options where if you chose to do it on something like a Deezer where the song will kind of pop up Automatically you can advertise the song, but then you also have the target audience, right? I chose United Kingdom and United States for this to age genres that stuff is all kind of straightforward the interesting part is you're choosing these people and your targets by similar artists as opposed to Doing some of the other types of demographics and then lastly you choose your budget What do you spend daily and that's pretty much it for the campaigns? It's pretty straightforward, but I still want to show you guys They also do show you an estimate that you'll get from running the campaign before it runs This number has been pretty accurate. I'm so far. All right guys I should give you a pretty decent idea of feature FM what it is I'll be going over one of their other tools later in another video I did tell you that I do have a way for you guys to get a 500 free place on the platform I reached out to them had to talk with some of their reps to really to help me through and walk through some of this Information and really to when I remember I said I was testing the credibility of the platform and things like that I reached out to them But I also was able to get a code for you guys to get $10 free and from my calculations and the campaigns I did it amounts to about 500 plays So all you have to do is look at the link in the description below if you use that link to create an account It would give you $10 free. It is feature FM slash your brand man shine. That's me you guys Alright other than that. I hope this video is helpful for you guys I definitely have more resources and tools coming in the future, but for now you know what to do hit that subscribe button