 So good evening everyone. So group one is presenting on blue ocean strategy. So my teammates are Arthi Navin, Ashish Goyal, Abhilashika, Abhinav Gyani, Abhilash Baksala, Afsana, Alam Prabhu, Ankush, Ashutosh sir and Bhushan sir. So next slide sir. Fantastic. So we are covering the topic from like what is the need of this strategy, how this arrives valuation for action framework and cases related to blue ocean strategy. Next slide sir. Lovely. So coming to the definition like blue ocean strategy is referred to the market for a product where there is no competition or very less competition or you are entering like a new market. So it was given by like Veach and came and Rene Mokban. So it is, so first example came when this strategy arrived was Nintendo. So this is the previous slide sir, previous previous. Yes. Yes. So blue ocean exists where the potential of the profits are very much higher as there is a very low competition we can see the opposite of a red ocean strategy. So you can go for next slide sir. As there is no competition or irrelevant competition. Yes sir. It's like minimum competition there. Yeah. So we have seen like we can put the example of Uber there. So Uber is like grown faster than any other company ever by reinventing the market. So Uber created a blue ocean strategy. So they turn the non-customer into customers. So the demand created and then they fought over that and so make the business profitable and rapid. So this is like different between blue ocean strategy and red ocean strategy. So blue ocean strategy, the market space is created which is free and from any competition and whereas red ocean strategy it is competing in an existing market. So competition is irrelevant here and it has no effect on the success of business. Otherwise like prospects of profits or growth are reduced. So in blue ocean strategy like create the uncontested market space, make the competition irrelevant, create and capture new market, break the value cost and align the whole system of a firm's activities with a strategic choice of differentiation and low cost. So there are some tools and like strategic canvas which will be further discussed by the team. Good job. Thank you. Good evening everyone. So let's discuss the need of blue ocean strategy. So when we describe, when we differentiate the strategies on the basis of differentiation and cost. So there are two types of strategies. One is and and strategy and other are either or strategy. So conventional strategies are either or strategy. According to conventional strategies the companies can either reduce the cost or provide a value product to the customer. But blue ocean strategy is and and strategy. According to it the company can provide a high value product and also can reduce the cost through its value innovation. The second need is to create uncontested market space. Conventional strategies focus on creating a market barrier and and and limit to the competition in that territory only. But blue ocean strategy breaks the territory and enter the new market spaces. The third need is to provide a step by step process. Blue ocean strategy provides a step by step process that firstly first step is firstly see the market in which they are working now. They are working already. Then see if there is any strategic space available to work upon. And then see how how can the known customers can be potential customers can be converted into customers can be converted into customers. So this is a step by step approach which is used in blue ocean strategy. Next point is maximize the opportunity while minimizing the risk. Blue ocean strategy is risk minimizing and opportunity maximizing strategy. It basically blue ocean strategy helps the company to there is risk in every strategy whether it is blue ocean or red ocean. But blue ocean strategy helps to mitigate the risk to a very low level. There is one tool which is called blue ocean idea index. Through that a company can check its idea whether it's viable or not. And the last need is to create a win-win outcome. Basically there are three pillars value profit and people on which a strategy can work. Blue ocean strategy provides the value to the consumers provides the profit to the company and also engages the employees and stakeholders with the company. So it works on the three basis on which we can say that blue ocean strategy creates a win-win outcome for everything. Fantastic. Thank you. Good evening everyone. The topic I am going to discuss is like the value innovation the cost tone of blue ocean strategy. In this the value innovation places equal emphasis on the value and the innovation thing. Here the cost is reduced and the buyer value is increased. Like the cost savings are made by eliminating and reducing the factors and industry competes on. And the buyer value is lifted by raising and creating the element that industry has never offered. So value innovation is very necessary and I would like to say something by court that man cannot discover new options unless he has the courage to lose the sight of the show. So value innovation is very necessary. Thank you. Wow. Courage to lose the sight of the show. Thank you. Good evening everyone. I'm doing for action framework in the blue ocean strategy. So there are four frameworks eliminate reduce raise and create. So first week what we can do is we can identify what factors the current players in the industry are competing on like and what aspects they are competing on and what they are focusing on and what kind of values they are providing to their customers. So if there are certain factors we can reduce or eliminate. So we have to analyze these factors so which factor we have to eliminate or we have to reduce. So these factors will help us in reducing the input cost. So by decreasing the input cost we can increase our profit. So there are other two factors are raise and create. So these factors can be created in order to lift the bias value and create new demand in the market. Yes sir. Next slide please. Till now we have discussed about what exactly is a blue ocean strategy and how it is helpful for the industry. Now we will see about how to actually formulate a blue ocean strategy so that we can compete in the market. So the six frame path work to formulate blue ocean strategy depends upon six factors the industry strategy groups via group orientation service product time. So first coming on to industry. While creating a strategy we don't have to just look in the particular industry but across the alternate industries also because in the particular industry where your organization is you will only found a substitute of your product. But if you look across the industries then there can be a product which are alternative for your product and which can harm your market. So you always have to look for the alternative industries also while formulating the blue ocean strategy. We have also once formulating you should also look for the strategic group. Strategic groups are those within an organization which pursue a different interest like we can take example of Tata. There are different groups in Tata one which focus on the performance while the other focuses on the price of the product. Coming on to the next that buyer are the main thing that the organization should focus on. And there are not a particular group of buyer but a chain of buyers who directly or indirectly involved in the buying decision like the person who is buying the product and the actual person who is going to use that product can be different and there can be an influencer who influence the decision of buying the product and the traders who intermediate buyers to buy that product. And there can be a regulators or decision makers like a brand ambassador who influence you to buy that product. All those come under the buyer group. So coming on to the complementary product means what can be the services that you can provide. Your company's work doesn't work and when the customer has purchased that product also use that service. But it also works on what will happen after he has purchased your product or after he has used your services like if you have purchased a phone then what next you have to provide his services to that phone. There should be a service center if there are any problems then one person should formulate a strategy upon that thing also. Thank you. Coming on to the next function is the emotional function and functional appeal. Emotional a product should be targeted toward the emotional need of the consumer. A consumer should be emotionally attached to a product so that he can buy it and functional appeal obviously only if the consumer is attracted toward it by the emotional need and the product don't have any function then it will not sell. So a product should have functional appeal also towards it. Yes. So also time factor is the most important factor whether you are the product you are giving to the industry is the latest trend or not. You can't just sell a product which was a trend in 1920s that doesn't even apply in the time limit of 2020. So one should focus on the time in which you have introducing the product or the product. Thank you. So moving on to some cases. How much time your team might be requiring furthermore. Sir I will comprise it to 45 seconds only. Oh my God. And after that you are closing it. You are the last presenter. Yes sir I am the last presenter that is why I am taking less time. All the best. Go ahead. Thank you sir. Thank you sir and classmates. So I am here to discuss the cases that are related to Blue Ocean strategy around the globe. First one was Apple. During 1990s there was widespread illegal persecution of the music around the globe. And because of Steve Jobs what he did he tapped that potential and went on to legalize that thing by providing the songs in their mobile only. In something which is quite handy. So he partnered with BMD EMI Group, Sony Universal Music Group and Warner Bros. Records to go on and give music at the post steps. Today and the name of that thing was iTunes. And it was launched in 2003. He somewhere turned the Blue Ocean blue. Today iTunes offers more than 37 million songs. This data is three months old. Right now it has turned to 39 million songs. And per minute 25 billion songs are 15,000 songs are being downloaded per minute. And that is the reach which Steve Jobs has created in the market. At the same time he legalized that thing. Next one please. So this was the quotation that Steve Jobs used while representing or initiating that iTunes. Focus does not mean saying yes, it means saying no. That means he objectively determined what is right and what is wrong. And he on the basis of his instinct went on to pursue something which shall fall in better basket to the greater number of public. So this was the four key that he utilized. First one observed that he observed the market of illegalized music. Second one introspect the market prosperity. Third one was innovate that innovation of iTunes. And fourth one was reach and reaches 35 billion customers. Next one is the example of Ford Motors. In 1908 Ford Motors came up with the Model T car. And they were offering it for 850 dollars. Which was the half of the existing price of the cars. And those cars which were available before Model T of Ford they were very much expensive and they were not much reliable. Even though the Ford with which Ford came up with was only of one color but it somewhere grasped the market with the market share of 61% in only a decade. Next one. So this is the car that replaced the horse carriages in USA and United Kingdom. So sir I will end the slides and thank you very much. Our group presentation is quickly run through. Okay sir I will run through this one also. This is the third example. In this what Philips did in the 1990s and what was happening in United Kingdom was the main problem with the T and etel industry was the line scale. Whenever the public used to brew tea then there was a formation of circular line scale on the etel. So somewhere Philips saw that even thought that was the problem of water resources. That was the problem of water department. But Philips came in front and tried to decimate this thing to null. So what they did they used invented a kettle with a mouth filter that would effectively capture line scale and whenever the water was poured and whenever you will brew water then no line scale will come up. So this somewhere again Philips turned the red ocean blue. Thank you sir. Thank you. Thank you very much. Oh my God that's fantastic and phenomenal. Blue ocean strategy. Thank you very much. That's beautifully presented. Just good marketing team two is ready but let me clarify. Let me give a little addition to what the beautiful presented. One time team number one. Jodha Thales please let's appreciate them. My God that's fantastic. See blue ocean is very beautiful and the ocean is very big. Ocean means it's immense, huge, massive and very beautiful. Red ocean. Why did the red ocean become blood? When blood flows then the blue ocean becomes a red ocean. Why is blood flowing there? Why is it flowing? People are competing in that space in that space. They are looking at each other like a competitor. How I think that's fair from you, this fair from you. They are fighting with each other and there's a bloodshed. There's a bloodshed that's why the ocean has become red. But now I don't want to fight. I don't want to have any competition. The ocean is very big, immense and let me innovate my product. Let me get into something where the market is so big, the world is so big and there's so much. You go into the world where there's no competition, there is no direct competition. I don't fight with you, you don't fight with me. I create my own market space and I enjoy my blue ocean. The market is massive so that's what blue ocean strategy is. Having no competition, creating into a space, everyone can play. You play and you enjoy the market. The market is so big, they can still do that. That's what these people created. Thank you very much for team number one. Now team number two is ready. Let's get going. Looks like now 5-8. Maybe I don't know. I think I want to leave you guys today, maybe at 5-15. So maybe we'll have these two teams presenting today and we'll close it at 5-15. Maybe tomorrow the first thing we do is have five minutes each for the rest of the teams. Or if you want to continue, I'm okay with that. I'll leave it to you. Okay, what do we do? Should we close it at 5-15 and have the rest of the team presenting tomorrow? First thing? Yes, we have it at that time. So we let this team take five minutes or maximum seven. It's already 5-8. Five, six minutes or seven minutes. 5-15 we're closing. And tomorrow we have again three hours. Not tomorrow. Day after tomorrow, right? Monday. Monday we'll spend some time on that. And all the best. Team two, go ahead. Good evening, sir and batch mates. Today we are going to discuss guerrilla marketing. Our group two members include Dr. Dadaniya Ash, Madhu Dasari, Paavaz Ahmed Sheikh, Ganga Vasu, Harman Kaur Chawla, Hemant Santosh Nanda Layar, Jamadar Azharuddin Ansar Ali, Janani Bala Subramanyam, K. Surya Teja, Pujita Poshika, and Kaur is in the training. I am so happy seeing that slide and seeing you reading out to us. That's very important. That's the team spirit. All the best. Go ahead. Coming to guerrilla marketing. Guerrilla marketing is the art and science of breaking conventional marketing rules, bypassing the traditional outlets and using uncommon sense to reach people with marketing messages. Coming to the history of guerrilla marketing, the term guerrilla comes from guerrilla warfare in which soldiers use quick and expected attacks followed by fast retreats rather than fighting for prolonged periods out in the open. Yes. Like guerrilla warfare, guerrilla marketing messages appear seemingly out of nowhere, making a big impression on onlookers before quickly disappearing. And the term guerrilla was coined, first coined by J. Conrad Levinson in 1984 in his book, guerrilla marketing. And the idea of guerrilla marketing is to generate a buzz and ideally to turn viral. And it is a forced effective alternate to large advertising campaigns. Next slide, please. Yes. And to fight the war, LTT, you know, in Sri Lanka those days, they used to call them guerrilla, guerrilla warfare, like quick attacks, quickly retreat and get back hide and seek, you know, game like that. All the best. Go ahead. Coming to guerrilla versus viral, there is a slight misconception that is, there is a difference between guerrilla and viral marketing, but actually both of these marketing types goes hand in hand. When coming to viral marketing, it indicates a digital word of mouth marketing. Like viral marketing gets its name from the way in which physical viruses spread like corona. Like which each individual unit replicating ceaselessly creating exponential growth. A viral marketing campaign relies on social media sharing and other online word of mouth tactics to reach large number of people through their friends and contacts. And here I want to mention one example of the difference between the guerrilla and viral. In 2008, for promoting the Hollywood film The Dark Knight, and coming to guerrilla marketing, they used mobile billboard tracks, like on the mobile billboard tracks, they displayed this poster of Dark Knight. And these tracks display this poster virtually anywhere, quickly moving on to cover different cities in the state. So that advertising right in front of the people, like moving on the roads, et cetera. And coming to viral marketing, the production company of The Dark Knight, that is Warner Bros, created a fake political campaign website for Harvey Dent. Harvey Dent is a character in the movie. They created a fake political campaign website providing the fans with shareable campaign posters and other tools to spread the hype. It is a viral marketing. Like both of the marketing goes hand in hand. Like the intended result of guerrilla marketing is for it to go viral. There is a slight difference between them, but both of them go hand in hand. Next slide, please. What's up? The way what's up spread in the market is also through viral, like 1 to 10, 10 to 100, 100 to 1000. Go ahead. Surya Teja, any of your team members? Yes, so like, good morning everyone. I am Pawaz, I am a chick. So here we can see that as Surya has already said that it is the whole thought-provoking concept to generate a viral buzz and to turn it into viral thing. That is the aim of guerrilla marketing. The objective of guerrilla marketing is to eventually turn it viral to make it spread among people. But this is done through merit types. And here you can see the different types. Ambush marketing, astroturfing, buzz marketing, guerrilla protection, viral posting, which you are going to see in the next slides. Lovely. So the first thing we have here is stealth marketing. This is also known as buzz marketing. And this is a marketing strategy where the people we are marketing to them, but they have no idea that they are being marketed to. Wow. It is done in two ways that is very well known. First thing is placement, product placement. You are going to see an ad or a movie. You will suddenly see Coca-Cola. You will see some other phone company which is being explicitly shown in that movie. And then there is undergo marketing, which is also a more devious kind of marketing, but there is still under debate. As you can see over here, this is stealth marketing. There the zebra lining has been replaced by McDonald French fries. And so people, when they are looking at that, they will remember it and they might get hungry and they might go to eat. So as you can see, this is not done to generate immediate sales. There is no actual profit for the company, but this will create interest in people. They will start talking with each other. In the next slide we can see an example also. There is an example of Sony Ericsson which marketed their mobile T681 using fake tourists. They paid actors to act like tourists to go to people and tell them take my photo please and give them the phone. So when the people took the photo of these tourists, the tourist will tell them specific lines that Sony told them to tell the people. And this way, the people are somewhat interested in the phone and they might even buy the phone. But actually this got lots of negative reception towards the company, but you might think why the company followed it. In fact, their marketing cost for only $4 million which is actually very less compared to a billboard or something else like that. Another example would be of some cigarette companies in which they pay people to smoke the cigarette publicly and just offer it to people who are walking by. And if the people like it, they will ask their name of the brand and they might turn people into customers. So this was stealth marketing. Next we will be taken by my batchmates. Thank you for us. Gatsun Siran batchmate. Sir actually it's time for our quiz. Yeah, we're okay. It's okay. We're closing now. One minute. Otherwise your team can continue also tomorrow by 15. Is that okay with you? Pujita? Yes sir, shall I continue or shall I stop sir? I think there is a quiz. The quiz is about to start at 5.15. So you people have to go there. Fine sir, we'll continue it tomorrow. We'll continue it tomorrow. Have a nice evening. You are awesome. Keep rocking all the best to you in the quizzes today. See you on Monday. Thank you sir. Thank you sir. Thank you sir. Thank you sir. Thank you sir. Thank you sir. Take care. God bless.