 Let's move into the conversation slightly more towards Rezo, the new streaming platform. I'm just going to bring up some stats, which I think are interesting. Yeah, I'm interested to see these. So this is just like, this is a bit of a projection, obviously. So this is how many downloads are up for TikTok, Rezo's Spotify. Now imagine if a fraction of these downloaded and became subscribers to Rezo by Dancers is a new streaming platform, it would instantly be bigger than Spotify. They're going to have to be worried. Yeah, I remember in this stat, it's probably, well, I know for a fact this stat has to be outdated because I really took hold in this like about two months ago, but when TikTok surpassed 1.2 billion downloads at that point, they were at 800 million active, engaged daily users. I think it's 1.5 billion. That was in terms of total downloads. Probably, see, exactly. Because at that growth rate, I know it's more, but let's just stick with the old stat, 800 million actively engaged daily users versus the fact that Spotify as a whole, actively engaged, not engaged, free, free, like all that as a whole, they have 248 million users. Yeah, like that's that's ridiculous, right? So you're already dealing with a far greater number at that point. And how are they going to compete? Because that means more people are discovering music and interacting with music on Spotify, whether it's you want to position it that way or not. As a music app or not, it's just a reality of the interaction. And I'll say they've been quite clever. They've started in India and Indonesia, just starting out in emerging territories and already bigger than Spotify there. As you can, you know, of course, so it's a good place to start. Obviously, I imagine it will come roll out in the US within the next six to nine months as well. I don't think it'll be too long before we start seeing it in, you know, in the US and Europe. And I just think that even if like, you know, a quarter of 25% of users moved over to Rezo versus like Spotify or music, you know, it's already a massive market share. And I like the social aspects as well, the elements of this stream platform versus the rest is much more focused on, you know, you generated content and social sharing. Let's talk more on that. Speak more on the social aspect of that. Yeah, so I'm just going to bring these off the screen just so I can see, just give you a proper detail breakdown of what we're looking at. So the main focus right now is going to be on focusing on like you generated contents. You'll be able to, you know, create guest space on the songs and you also be able to comment on the track. So when you're listening to a track, you'll be able to see loads of different users' comments about what the song means to them and also share their gifts and videos that have gone to create it as well. So you'll be able to see a whole big collection of, you know, stuff you see on TikTok will appear while you're listening to tracks. So I actually encourage you to stay on the app and actually, you know, lock your phone. Holy shit. That's if that's like if SoundCloud did it right. Yeah. Yeah. And on a minor scale of that spot, SoundCloud allows you to see those comments as it streamed through. And that is something that's still unique to SoundCloud. And I actually, you know, it's cool to see and watch at times. So and that is that, which is. Yes, that's ridiculous. And it's interesting how they really take those learnings from the TikTok and they're applying it. And because they're so ahead of the curve from an innovation point, I think Spotify, they really have trouble. And they've taken over those emerging markets from when it doesn't hurt because Spotify is a platform that have been trying to capitalize and make money at the point. Well, TikTok will have to. They've been kind of ducking some of the regulation. But as opposed to having the answer and having that expectation of money that people have, like people, artists expect to make money off of Spotify. We need to make money. Y'all are playing our stuff. Y'all are taking our stuff. TikTok, yes, the record labels look at it like this. But artists aren't thinking like that about TikTok, right? The general public, you're not expecting it. It's just social media, right? From that standpoint, the front facing, you're looking at it like an Instagram, Twitter, Facebook. It's like, man, this is just where we interact. This is where we engage. They're not injecting that expected. So because of that, it being free and positioned that way allows it to expand in emerging markets for one. A lot faster. But understanding that we can get our first mover advantage and take market share here before Spotify has something meaningful. And then we're going to move into the places that you that you are already powerful like the US, because that's also another thing when it comes to it's just a weird game, Amazon, Apple. They do it with multiple companies. Them two are the most prevalent Amazon, Apple and Google. They'll oftentimes get into markets that they know that they aren't going to be the hugest in and kill, but it's more about hedging your bets and playing defense. It's like, we're going to come take some of your market share over here. Our main business is this. We don't truly care about our streaming platform like that, like that when it comes to Apple, Amazon, Google. But we have to have presence for one, we can take the learnings and invest it somewhere else. And two, we're just we're showing you, hey, you know, don't come on my block. I'm going to come on your block, too. And it kind of slows things down. And they do that with multiple industry because they just have the ability to do it. But Spotify is number one in America. Now, what I try to explain to people when it comes to TikTok. It's still so new in America and people don't realize it. It's still so new in the UK. Like there's still a lot of stigmas attached to it that don't exist. But not realizing one, there's already millions of people in their thirties and forties on TikTok already. All right. And I'm like, this isn't me like selling TikTok. This is just what's happening. And I've been truly baffled by the shit that I've seen and the experiences that I've had being one in running campaigns, being one just observing, reading papers, sit papers. I don't haven't read a newspaper. I don't know why I said papers, but reading articles and things like that and seeing even the government, the geopolitics of, you know, related to it. It's it's very interesting. And it makes it's one of the most. It's one of the best at globalization. I've seen even through media experiences and largely because of how they are rhythm. So TikTok is it has a lot of things that are worth watching. Even if you aren't engaged, even if you don't believe in it from a music standpoint, what they're doing and the things around it, the business implications and industry implications alone are extremely interesting and entertainment for somebody like me who can kind of nerd out on business and marketing. And then, obviously, for for artists, for for Rezo, when this launches, you know, you know, worldwide, it's a whole new stream platform to market yourself on. And obviously with TikTok, you know, focusing on like e-commerce and stuff, I imagine that will flow into, you know, to Rezo before Spotify sorts their end out with, you know, with tipping artists and stuff. So I imagine they'll be the first to do that as well. And what when you say that Spotify is thinking about tipping artists, they are, they are looking into it. Yeah, they've publicly said they are looking into it. But I imagine that TikTok would probably and by dance would be first. But with Rezo, when from what I've seen from the images and visuals that you go on your stream of track, you'll see like the, you know, Spotify camera, the visual looping. You'll see something similar to that to go the track. Then you also you're going to see like lyrics floating around, comments from users floating around, gifts floating around on the screen. So just a different listening experience to any of a streaming platform. It is. And it changes why you engage and why you stream. So what I would say coming from something like that, right, understanding how there's always been these parody songs that can blow up. And but a lot of times those parody songs don't necessarily make money. You have the ones that become that make money. And then you have a lot of parody songs that just become like a big YouTube video or something like that. But now that it's associated and it can be on a streaming platform. You'll have music that truly makes money, at least from a streaming standpoint. Not because it's good, right? And not that whole subjective thing that people talk about and whether it's good or not. No, I mean, where everybody acknowledges this isn't good. And it is a joke, but because you're on this platform and you're seeing not only you're hearing this music that might not be that great, but you're engaging with people and seeing comments that might be funny. It's going to keep you on that track and listening at the same time. Rather than going to Twitter or Instagram to see what people are saying about it. You're on the platform and you're still listening to music at the same time. So you're getting royalties anyway. Exactly. It's like if you were listening to Blueface and they had that whole thing about him being offbeat and you were getting the commentary about him being offbeat there and the jokes him being offbeat, kind of like a YouTube video except it's actually playing and looping and the money's being paid out. And like there's this entire truly engaging social space at the same time. I think if they do that like I'm imagining it, I think that's going to be really interesting. Yeah, it'd be the go to place for memes and gifts and then stuff. Like if they get it right, like that is the potential. So exactly. Nobody has done gifts well yet to me on social media. I think Twitter is the best when it comes to how they've leveraged gifts. Yeah, you know, they're basically a video on Instagram and things like gifts are so powerful and they're you truly underutilized. It's truly underutilized. It's funny as well because obviously we've mentioned this before, but Spotify was very social when it first came along and it's gradually become more and more like reserved on that front. But they are looking at a it's going to find the article. But they're looking at this feature called taste buds where they're trying to bring back, you know, the friends and social sharing back into the platform a little bit. But it feels like a bit bit too late really, doesn't it? But too little too late. So this is the let's just put up. This was the article quietly testing its taste buds and they pulled down the website they had for it as well. But it's interesting that also this obviously has come about from a direct result of TikTok. There's no it's no coincidence that they're looking into this now because they've had these features before, but. Yeah, that's work in the road, man. Yeah, it's when those type of apps are you going to build it for the people or are you going to build it for business and investors and those corporates that be right. And so we discussed last time. Yeah, yeah, they made the decision to earlier haven't figured out how to do both. Like I guess you say they were, you know, they were pioneers in what some of the things that they did. So, you know, I think they I guess they had to take some of the arrows in dealing and probably allowing the licensing and record labels to take a little bit too much of a stronghold over them. And that's affected the actual user interaction and innovation and the things.