 Ever wonder how to make one of these YouTube videos? Well, we're talking about it here on the journey Hey, hey, we're trying to film come on man All right back to the episode. We're talking about how to make a YouTube video But I think it's important to talk about why it's so important and especially with today's society 1.9 billion people log into YouTube every month. That's nearly half of the internet, which is insane 96% of 18 to 24 year old American internet users are on YouTube That's basically means that every Gen Z year is on the internet on YouTube So if you don't realize how important that is, let's break it down, right? Those those Gen Z years are your customers and are gonna be your future customers And they're gonna influence those younger than them and older than them So you have to be on YouTube and it's just where all the attention is, right? I don't think anyone is Watching cable TV all that much anyways. What was the last time you looked at a commercial? I don't even remember. We were in a society of binging, right? With all the Netflix and Hulu and Disney Plus now And YouTube being so popular, so prevailing like you have to put your content where Essentially your your the attention is where the eyes are Which is why YouTube has to be in your your marketing strategy and your business plan. All right So nilly, what do I need to get started making videos on YouTube? So I think to start right you need a camera. It's it's a video, right? So you don't have to go out and buy a super expensive camera Most you have a pretty good camera just on your phone already that you can use and start shooting You can go out and buy a video camera. That's specifically just for video I think they start like typically like $50 for a decent one. Obviously get way more expensive I typically use just a DSLR because I take pictures as well, but it takes pretty good video too You just need something that you can point and shoot and I think what a lot of people get hung up on is I have to have like Super expensive equipment to get started to make awesome YouTube videos That's far from the case like start small start with something that you have now and then work on it and get better Because to be honest some of the first YouTube videos you make and some of the first YouTube's I made We're kind of cringy, right? They weren't the best that I've ever put through but I practice and practice and I got my content good enough to Where now when I did use that great equipment, it just made me look so much better I think that's some character that's added to your whole story now You can look back after all that time that you spent making it in the beginning with trial and error Once you get into the point where nearly is and your content is high quality professional looking Then you can even make a video about hey, I wasn't always like this look at how I started alright So nearly I've been dying to ask what is this gremlin looking thing right here this little guy right here? That's a shotgun microphone So I think a lot of people use it especially on DSLRs or video cameras because it makes Your audio sound a lot clearer and it's directional with how it picks up sound most microphones like this blue yeti over here Which is also great for like podcast style or in front of a camera not very active It's going to be directional So if we're right here, it's going to try to get the audio from here Not not everywhere else makes a little bit more clear, especially when you're out and about there's a lot of other random noises Or we have the I'm sitting on a desk like now I would probably use something like this or like these to get that directional sound So you can use a lot of different things depending on what you're really looking for or if you have maybe like an interview type style There's lavalier mics you can use that kind of hide up that look like interview style Yeah, yeah, so there's lots of different mics anywhere from the shotgun and Mike to the lavalier to the podcast mic type There's lots of options that you can use and then our next point here says you should try writing a script while optional doing this before Settling on a video genre, but really you want to write some sort of a script Not necessarily has to be word for word of exactly what you're gonna say Typically people sound robotic when they do that you want to have some sort of like conversation outline that you want to hit Maybe the high-level points to help you kind of jog your memory of what you want to talk about because as soon as that camera hits If you're like me, you just get film brain where it's just blanks out. You don't know what you're talking about I've been rambling. I don't even know the last 30 seconds of what I've been talking about So make sure you have something right so you can hit those points and another tip about scripts If you have someone working with you behind the camera, you can have them hold up cue cards So you can just read it through there or if you're by yourself and say you're using your phone There are teleprompter apps that are for iPhone and Android Which will scroll your script as it's recording you so you can just read right from it Yeah, that helps out Especially if you have a lot of content you need and you do want to make it a little bit more formal and you're okay reading from Script those script apps. I know I've used them for huge So in the same vein of talking about scripts is good to have a specific topic that you want to talk about There's millions and millions of videos on YouTube So maybe find something that's trending you can use a Google search for specific keywords That you can actually have a topic that you're talking about so it's going to be purposeful Yeah, and do your search and optimize for SEO, especially on things that are trending like you said There's something blowing up and super popular You might be able to create a parody or spin-off related to your industry or your channel, right? And kind of jump on that wave of attention and I know a pretty big fan of tiktok with the just super Super short videos, right? There are nothing but trends on that app that you can kind of replicate on your own channels and your own YouTube channels or Instagram or wherever you're creating this content and Basically be where the attention is put it in the box So next you want to plan ahead So figure out where are you going to be doing your video? Is it going to be at home or is it going to be out in the open in the elements? You may have to plan for lighting noise other distractions So keep all of that in mind. Yeah, do you actually know what this is called the little fuzziness right here? No, it's a dead cat a Kid you not but yeah, the whole goal of the dead cat is to eliminate the sound of wind coming. That's why it's like this It's not just for fashion. Although it looks cool, but it helps her is a cat fur. Yeah, so if I were shooting outside I'd probably want to have a dead cat This kind And make sure that I've the elements it like you said aren't going to impact my video Because the last thing you want to do is spend hours filming whatever you're filming just to go back home and start editing and Realize none of this is usable and you just waste the entire day And if it was like an event like a one-time event like it's done like that was it says we were talking about planning ahead Thinking about your lighting if you're gonna be outside You may have to think about okay is the Sun going to be good shadows Whether it's inside you may not be able to be in a studio like we are that has lighting to make sure that you can be seen On camera, so you have to think about your lighting. Yeah lighting is so important It makes basically a regular video stand out. I don't know if you're at home I have I bought it on Amazon one of those ring lights just to have lighting when I film at home And there's some super inexpensive lighting kits that you can get online Whether you're shooting in your your home or you're going on location if you will You want to make sure that you are prepared because like we said with the wind and the elements can impact it same thing Can't and with the the actual lighting itself There are a couple things you can do to if it's like really really sunny out to help kind of prevent that that lens flare If you will and the UV rays so you can get a UV filter pretty inexpensive if you have a DSLR or another video camera and then there's lens hoods you can put on the end of Your DSLR camera itself on the end of the lens that basically blocks out the light So you don't get those weird lens flares in your shot unless you want it that might be your artistic flair It's up to you. The next thing you want to think about is your clothing You don't want to wear something that is super obnoxious and distracting. You want people to pay attention to you And of course what you're presenting on camera. Absolutely. I mean your colors are a little distracting. It might just be you But yeah, not not so much for the clothing to you also want to think about the background behind you And I know we have a ton of stuff behind us We have that little bokeh effect where it's kind of blurred out So it's not super distracting, but you want to think about what's going to be behind you Especially if you're out and about are you gonna have some randos in the back messing up your shot? You don't know so I make sure you plan ahead for that. Alright, so now you've planned ahead You thought about all these things that we just mentioned now it's time to record now Don't put too much stress on yourself because sometimes you may have to do multiple takes. It's okay You don't have to do it all in one take, but you know you can edit those things out later Absolutely, and I think the the one take itself is super important, right? I know when I first started with creating videos for myself I didn't really understand editing all that well, and I thought I had to do everything in one take Which is tough you spill over your words a lot like imagine if we had to do this with one take We did of course we do it in one take all lies Take 674, but no you can't edit and cut it in There's especially on the YouTube jump cuts are becoming just the norm jump cuts are basically while while you're talking if you mess up Kind of wait a second do whatever and then jump right back to it when you edit you just cut them together So there's a little bit of a snap, but users are okay with it And they they really don't care right as long as the content that you're giving out is valuable And also you want to speak clearly you want your audience to understand what you're saying You don't want them to strain to hear you because they're not gonna want to watch you right absolutely And I think being on on camera takes a lot of practice. It's a lot harder than a lot of people think You know when we first got started we were kind of like stone cold face not the most expressive So my hands were in the pocket Super stiff got to loosen up you got to use your hands Maybe not as much as me. I'm kind of all over the place I've hit people with them before well You want to be interactive and engaging with the people that are watching and speak to them Don't try not to use like yeah, everyone is doing this or we are doing this speak as if there's only one person in the room You're talking to them. So as I'm talking to you you think I'm talking to you right not anyone else That's watching this video and make it personal and make it interactive with them to but not too personal You don't want to give out all your information like where you live Sometimes in this day and age with social media and things online some things can be overshared So just be cautious about those private details that you shouldn't let everybody else know now you recorded your video Now it's time to edit you just put it on the computer And you have all these different kinds of platforms and applications that I'm pretty sure nearly knows so much more than I do About yeah, you just put on your computer and it does itself. It's like magic Yeah, just kidding. Editing is a lot of work and it takes a lot of practice There are tons of resources out there to learn and better understand. There's also some programs that make it a little bit easier Let's let's talk about a couple of the easier ones will go to the more complicated ones that give you more control So I think if you're a first-time user using something like iMovie or wevideo.com are great resources We video.com is an online video editor. It's pretty simple straightforward They do charge a monthly subscription to use it but like most editors do that's gonna cost you iMovie It's built baked into to most max Otherwise, there's adobe premiere pro is probably the one that I use most often. I'm just familiar with it I may not be the best out there and some people's opinions, but I like it. It works for me And then another one that's pretty cool is DaVinci Resolve. It's it's an open-source video editor So it's free to use and it's pretty comparable to adobe premiere pro I might end up switching to it at some point just because it is that open source And I'm all about open source and the community behind it I'm all about free so you may want to have music in your video and just like with the editing software There are some free and paid options. YouTube has its own library of free music SoundCloud also has some music you can use for free. However, some artists do ask for you to credit them When you're using their music. Yeah, there's epidemic sounds and in Comtec That's super popular to use. I know I've been using invato elements a lot It's a subscription for like digital assets and they have a ton of free music and sound effects too So if I want like just random sound effects in my video Not going over the top but just something subtle right to make it a little cinematic I'll use some of those sources to make sure you have some type of music in your In your videos, right? I would I would say I haven't seen a video I don't know last I remember that didn't have some sort of music in it Whether it's a TV show a commercial or YouTube video most of the good ones will have some type of musical elements in it All right So now we're ready to upload the video and when you do that just like with us We have someone dedicated that's going to write out the description. They're paying attention to the keywords You want to make sure your video is SEO friendly. Yeah Think of the things that people might be searching to get to your content So if we're making a video how to make YouTube, right? We're gonna have that information in there and all the relevant keywords and descriptions within our Captions itself, right? So I think also too you want to make sure that you utilize all of the elements that YouTube gives you like the infographics like this and The end screens at the end of the video to really maximize the platform because YouTube wants people to Stay on their platform and if you can recommend similar videos that they'll want to continue to watch and stay on that platform YouTube will reward you by giving you more exposure to people. So also think about subtitles now when everyone's some people are watching your Video, they may be in a place where they can't have sound on so having those subtitles come across very beneficial Also YouTube has about 80 different languages. So everyone doesn't always speak your language So having those subtitles you want to make sure that you make it accessible for as many people as possible And also the hearing impaired community. We want to not forget about that community These can be potential members of your audience that you don't want to neglect Yeah, so those captions aren't always the best Rhett and LinkedIn a super funny YouTube video or they essentially did out a script let YouTube do its auto transcriber and then they film that again and then let them do the video Transcriber and it was just the most crazy Context that you can ever think of and it just didn't make sense And if you could think about the the hearing impaired or someone that doesn't understand language your language is the first language Or maybe they just want to read and not listen, right? And they see some things that may not be what you wanted to say You want to make sure you actually update those and you can do that inside of YouTube It'll go basically line by line as you play the video Good update it doesn't take that much time and it is worth it to your audience Also, there's a paid service called Rev if you're willing to go the paid route And they actually have a pretty good form where they can get all those subtitles in there for you We are so excited for you to make your first video or your hundredth video If you like this video make sure you give us a like add a comment below on one of the most recent videos You made and then subscribe to our channel and ring the bell so you're notified when we have fresh content coming your way This is The Journey Thanks for watching