Android Developer Story: The Guardian - Understanding and engaging mobile users

Android Developers
470K
133,440 views

Transcript

The interactive transcript could not be loaded.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Feb 11, 2015

Find out how the Guardian is taking advantage of unique Google Play and Android features to improve user engagement and build relationships with their app users. By doing so, they increased their app rating from 4.0 to 4.4.

To learn more about how you can replicate this success with your own apps, be sure to check out these resources:
Convert installs to active users [Video] (http://goo.gl/NpLIj6)
Adding Wearable Features to Notifications [tutorial] (http://goo.gl/C3ML8O)
Learn how to use the beta testing features of Google Play (http://goo.gl/iazppj)
Discover how to build a community of testers on Google+ (http://goo.gl/qBwxU1)

#android #googleplay #developerstory #featured #apps

When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to