 We've got Josh Hudson, he's the son of the internationally recognized portrait photographer, Bruce Hudson. He runs and manages the day-to-day operations for a person called Portrait Project Design. He's the top one percent located in South of Seattle. Josh was spoken in professional photographer groups in North America. On behalf of the New York State, he's an age follow-up, marathon professional, and he's a mo-ro. He's also a public columnist for smartshooters.com, a frequent speaker for the New York Times, and a selling author, Sarah Levy's Small Business Marketing Web Summits. He's a co-founder and educator of the website ClemsonSuccess.com. Josh is also on the PKA social content committee, and has been featured in numerous PKA magazine articles, as well as classes on IPS mastermind. Lastly, and maybe best known for it, has created an educational DVD series called Facebook for Photographers, which has sold thousands of copies all over the world, and has helped photographers embrace the profit from social media in their business. In 2009, Josh started a social media management and marketing consulting business called H5 Creative, which gave us the needs of small media businesses in all industries. A husband and a father of three, Josh stays pretty busy with his endeavors. Ladies and gentlemen, Josh. Well, a company you showed up, so I feel like I'm winning now. You don't have to be shy, but you can come up a little closer if you want. I tend to not speak from the stage. I don't know. It just kind of feels like I'm lording over you, and I don't like that. So I like to move around, be mobile here. So yeah, I am doing the power photography while your client should never settle for the same old stock images on their websites. Kind of a collaboration between my company, H5 Creative, and also my dad. He's one of my dad's companies, one of his brands. That's controversial. So you're probably thinking, well, it's said Bruce and Josh works for Bruce. Well, he got pulled into a big job in Chicago. He's there shooting right now. Anyone familiar with Dan Kennedy, Bill Blasher, marketing, anything like that? Nobody? Nobody? Some of the top copywriters in the world. The guys behind some of the most profitable infomercials, direct response marketing campaigns. Anyone under here have also run some click phones? Yeah, it's going to be eye-opening for you. How about a digital marketer that will never hear about Rindice? I actually had the opportunity to speak before Rindice at an event in San Diego last year. My dad and I were featured in a book called Bill Blasher's Outrageous Marketing Campaigns. And marketers from all over the world submitted their ideas to him, and he chose 60 of them. And then the ones that were chosen will put the book, and we did the presentation in San Diego. And I'm on stage with the guys at Russell Runston and ClickFunnels. ClickFunnels is like a hundred million dollar a year company. And here we're just getting up photographers to see how they're just hanging out with them, so it's pretty cool. So Bruce is actually photographing this event right now, so I need to apologize if you're not being here. But I've got a bunch of other stuff in the slides here. I've got a quick two-slide by-law to get into the good stuff. I'm really a product of these two people. My dad, Bruce Hudson, and my mom, Sue Hudson have actually passed away in 1996. When they started our studio in 1982, I wasn't even born yet. Three months later, I showed up. I was actually the first employee of the month. They still have a plaque from the newspaper, you know, that was in it. So that's up in the studio right now, actually. So every time I do a program like this, I'm always dedicated to not only my mom, who's no longer with us, but my dad as well, because it's taught me a lot about entrepreneurship and starting businesses and being profitable. I'm also a Washington State University grad, so go Cougs. I didn't see the final score, but I heard they were up at the end of the fourth quarter today. So if anyone has a Coug update for me, they know if we want or not, I'd really appreciate it. Did they? Did they? Did they want? Nice. If they lost, I'd probably just drop this mic and get out of here, because it's the deadest day of the night. So I actually went to Los Angeles later. I have a degree in political science. Also, I have a minor in Middle Eastern Studies and American History. So I was not really in the trajectory to go this route of photography and marketing and owning an agency and all that stuff. I actually wanted to be a lawyer. Thank God I came to my senses. A lot of that had to do with this cute blonde that I was dating named Melissa, who was now my wife. We've got three great kids, Reese Wyatt, and they're my twins, and then Natalie Wu is going to be 16 next week. And that's scary to do car shopping for your 16-year-old. But let's get into some of the business stuff, file care. Like they said, I'm an author, photographer, educator, studio manager, and I'm still a lighting boy that will go out and light my dad still. That's what I've been doing since I was nine years old. I'm a speaker, producer, blogger, agency owner, real estate assistant, and my wife is a realtor, so I ended up putting up open house signs. I did it this morning for her without a lot, and also an entrepreneur. So you can see here a lot of the different brands that we operate out of our core business of the studio. We've had a web TV show, Photo Entrepreneur TV, the 105 episodes of that. We have Hudson's Photo Workshops, which was named Seattle's best mobile class. We actually teach workshops out of our studio to beginners and also advanced photographers. We've got a bunch of different volume brands that we operate for sports photography, school photography, dance. Our main studio, Hudson's Portrait Client, we specialize in creating large, custom canvas wall decor for clients' homes. Seniors by Hudson's, it's the high school senior portrait, it's not the other kind that people always mix it up with. And then we actually have a radio show that's on every Saturday at 4 p.m. It's called Photo Talk Radio Northwest. It's on both stations, a lot of girls with KKM and Carl, everybody. She's actually our executive producer, the one who's going to stop to do this program here for you. But what we're going to focus on today is really our Hudson's commercial brand, which partners with web designers in creating really cool designs based on the photography that we create. So it's kind of marrying them too. And I've lived in both of these spaces. Being an agency owner, I used to build WordPress websites, I currently don't. I got tired of all the phone calls two years later. I broke it, we fixed it. So now I outsource a lot of the web design stuff. But I was in that trench with you guys for a long time. So I kind of understand both the web developer side of things, but also the photographer as well. So what we're going to cover today is why photography plays a key role in website development. I'm going to show you some examples of some recent stuff that we've done. They're a little secret about stock images and why you should never use them. It's also a good sellable benefit for your clients as well to give them the higher photographer or for you to take that on yourself. Maybe white language will talk about that. What criteria you should be using when looking to partner with a photographer, three ways to partner with a family. Creating stories and how you can use them in your designs. I know that when I was doing websites, it would just kill me that I would create this awesome, just looking at the piece of artwork, all the hours and time. And then I could bug them for content. I could bug them for content. Hey, you got that content? And then they'd send me, you know, seven or eight cell phone shots from Sallie and County that look like crap. And now I've got this beautiful website and crap the images. Don't tell a story about this brand or this company at all. And then you put them in there. They go, I don't really like the pictures. Well, yeah, no kidding, right? So we're going to talk about that. And then we're going to wrap it all up with seven elements that needed to produce images that have intent and impact on your websites. So with that, let's get started. And we got to what they talked to me. Oh, okay. I'll have you guys out of here plenty of time to go party. And I'll see you there, by the way. So why photography plays a key role in website development? Well, it's all about images with intent. Okay. Now there's two ways that we can do this. One, we have a WordPress designer who contacts us. Hey, I got a client. Here's a website I built for them. Can you please create images that are dynamic? They look good. They can fit into these specific areas of the website. So then we'll go out to, like this is XGM. They've got a location in West Seattle. I think one in Kirtland. So we went out into the photo shoot for them. And knowing what we know from the WordPress designer, we're out there and we're creating different images and looks. They're going to fit on that site. So this is Jillian. She's a seagull. I made a great model for the shoot. But this was kind of what the look they were going for. XGM, the type of working out that they do. Not that I've climbed or anything. But the stuff they do is kind of non-invasive and kind of crossfit type stuff. So we wanted to kind of convey that a little bit in the imagery. So this is the one they selected for the homepage. But you can see here, by leaving half that space because we knew there was going to be a graphic there put there by the web designer. So it's not just going on having a photo shoot. There's been tentative purpose for it. So you've got to be able to communicate back to the photographer that you're working with or even your client. Another way to do this is to have the photographs done first then design the website around it. This is a company called Outside the Box Manufacturing. They do microchips and all sorts of cool stuff. I actually went to high school with the owner. We kind of rekindled. I hadn't seen her in probably 20 years. She called up one day and said, I saw you guys at the Kent Chamber thing. Yeah, we need images for every website. Our web designer told us to have the images taken first. So that was kind of cool. It doesn't usually happen that way. But this is kind of what we suggest for our clients is have the photography taken first and then we can design around it. You can see here that the web designer, we reversed the image. We dropped in for him and created a really cool kind of synopsis of what they do on the homepage there. It's also good for brand continuity. Here's a recent headshot we did for Seattle Reproductive Medicine. We had up there about once a month to photograph all of the new doctors, nursing staff, any new staff members that they have because they're really big about putting that kind of personal face on their website of who's going to be working with you when you show up for your treatments. With our great photographer and us working with the web people, we would go out and create a similar look every time with the same lighting, same pose, same size. So that continuity on that page looks really nice and crisp. It doesn't just kill you when your, one of your clients sends you, oh, we have a build this, got a new headshot and sent it to you and it's like a selfie and all the other ones look nice and here's the one. It just stands out and looks horrible, right? Makes the whole website look unprofessional. It's a big thing that we do as well. Then let's bring it all together. Let's bring in your cancer center in Tupola, just down the street from our studio. So they kind of are tasked with creating a new website and so we're working with the web designer back in Atlanta and saying, okay, we're kind of looking for what you guys are going for and they sent us some examples. I said okay, do you have kind of the website piece together and they did and so based on what they sent us, we were able to create images for specific pages that they were going to need. So we went out, did a full day shoot for them and then it's bringing it all together. Creating an image for our clients that we actually ended up printing a 40 inch portrait of and putting in the lobby but then also being able to extract by cropping the exact measurements needed from the web designer and then also placing some of these other kind of more established and shop territorial type stuff. Showing them doing their thing. You lose, harmonizing, just a very pretty clean web design and a lot of it had to do with the photography. It's working directly with that designer. Now a lot of times people say, well can we just use stock images? Can't you just go find stock images and then you spend hours and hours and hours looking through stock websites trying to find that perfect shop. Time is money and if you're not building for time and you're building for projects, you're losing money. What I suggest is, why do you want to be one of many when you can stand out? I love when I'm out bidding a job for a client. I love going to the current website and pulling up images right on their homepage and running a Google image search and showing them that, well, Dr. Peterson, that really cool image that you like is shared by 25,000 other doctor's websites in the US and no by the way, 400 competitors are using the same image. Doctors, surgeons, dentist, lawyers, a little competitive. It's a great way to, for us as photographers say, this is why we want to create something original so you really stand out. Because the consumers out there looking at a lot of different websites, they start seeing that same image. Wait a minute. People are smarter than that. Plus, you get a lot better SEO if you have original images on your site and there's a bunch of stopper and a whole bunch of others. So what you can do is you can work with a photographer to create that stock image look for a website that you're building but make it an original image. It's Bellview Family Medicine on the right there. That's exactly what we did. Their web clienter said, hey, we need some kind of more stop looking and engaging. We're a family doctor, family practice. We can see here that we can create something that looks stock but makes it original. Okay? Once again, another stock image. Here's the original image that we created for this is a Radar Cancer Center again. And actually, Quince Denley, the gentleman posing there, was actually a client of ours. He was actually getting treatments done there. We kind of found out about it. So that was a great way to sort of integrate him. He was already a client of ours, trusted us. We could do it. And if you guys are even a model, you just talk to me. I'm super cheap. I am the face of a lot of different websites around the Northwest. Actually, this is Bellview Family Medicine on the left and that's the managed orthodontics on the right. So sometimes if you need a model, you just jump right in and get it done. But one thing I would suggest is when you're working with your clients or patients or customers, clients, leave that definitely to the business to coordinate that. But say, you know, we're going to need three or four people there. Sometimes it's, you show up and well, we don't have a model. Okay, well, I guess I'll do it. But anyway, you need a model. So here's a little bit of criteria of partnering with a photographer. We are not all created equal. But I'm not going to stand up here and say one of only a handful of master craftsmen photographers in the entire state of Washington. We've been in business 36 years. But there's a lot of great photographers that are just going to start to have great eyes as well. But just realize that not all of us are created equal, especially when shooting with intent for commercial purposes like this. Things you need to focus on would be experience. Experience in this realm, they're great wedding photographers out there. Great family photographers, great baby photographers. It's not the same thing. You want to see completed projects, not just a portfolio of their best. This goes for wedding photographers if any of you are thinking of getting married. When you sit down at the consultation and they show you the best of the best, say, I want to see an actual album of an entire wedding start to finish. So, and that's a great way to avoid a photographer going out and shooting 500 images and you only get three that you can use. It can be very frustrating. So make sure you see a completed project from somebody, not just a portfolio of their best. Equipment, what kind of lenses? What kind of lighting? I'm not a big equipment guy. Nikon, Canon, Sony, it's all a camera. It's just the tools my dad would say. But make sure that the look going for can be achieved by the equipment that he uses. Different focal lengths, the lenses, the type of lighting. Had a guy just show up in the studio randomly on Thursday who wanted somebody to do product photography with these really fancy headlights that he enforced in Japan. His web designer said, go to a photographer, have some product shots done on the transparent background. I don't want any glare on the lens which is kind of tricky to do. Went and bought the little studio kit thing at Best Buy, right? You know, you put your ring in there and you photograph it. Came by the studio and he's just like, I can't do it anymore. So imagine if you went and just came two weeks ago instead of spending all that time and money trying to do it yourself. He goes, yeah, you're right. We have the equipment. We can create that. But not all photographers do, so make sure you check that out. There are commercial guys that charge 10,000 a session. There are also people that charge 50 bucks. I do believe you get what you pay for. So if you have a client that's very price conscious, maybe remind them that this is an investment. It's an investment in not only the website, but being able to use those images as content for future marketing campaigns, a lot of other different things. I would look for someone full time. If you have somebody that does it kind of as a side hustle, they may be great. You might be waiting four or five, six weeks to be sure of this. They get busy with Boeing, they get busy with Microsoft or they work for Facebook and Google or something. I personally prefer somebody full time. That way I know I'm going to get what I'm paying for. I'm going to get the time allotted and get it done as fast as possible. Photoshop skills. Once again, time is money. If a photographer is going to go out and just send them to you, now you've got to process them. You've got to go through and problem. I wouldn't recommend hiring someone like that. I'd hire somebody who is going to give you a finished image of the specs that you guys want. Okay? And believe it or not, there are a lot of photographers out there that are not very Photoshop centric. My father is one of them. That's why we hired a gal named Amy who is our Photoshop designer. She does everything Photoshop related at the studio. A morning photo shoot to finish afternoon to the WordPress designer ready to go. And our clients really appreciate that. And the web developers appreciate that to get it done quickly. And that's because we've got a full-time gal that does it for us. Professional associations. A lot of people don't know that there are actually some pretty big associations for photographers. PBA, Professional Photographers of America. They kind of mentioned that in my bio a little bit. There are photographers that are a part of this work. This is kind of our governing body for our industry. So I would look and I would ask, are you a member of PBA? Not all legitimate photographers have to be a member of it, but I would say it's a pretty good benchmark if you're a member of PBA. You're paying the dues. You've got insurance. You're probably going to be a legitimate photographer. Here more locally, professional photographers of Washington have an offshoot of PBA. Or you can actually search for a photographer right there. You don't have to go thumb tap or any of that crap. You can go there. Five minutes legit, it lives by you. Call them up, say, hey, I've got a project. I'd like to see some of your work. Maybe you can be a part of it. One thing last day I would avoid is the no cell phone zone. You're going to have people show up and meet with your clients. If you're the one giving the recommendation, make sure to put the cell phone. It's a no-no. So make sure when you're finding a photographer you bet on it. You want to make sure the equipment's correct because if they show up with a cell phone, your clients should go, what the heck is this value you guys sent me? And it happens more than you would think nowadays. Everybody thinks you're a photographer with portrait mode on the iPhone. Here's the partner. This is how you get involved with people like me. Either the client can hire you and I actually recommend against this. I think that any time you're doing the web project, the more control you can have over the content, the better because we know when we leave that in the hands of our clients we usually get crap. So I like being in control but if your client wants to hire and they can, I would go more of the white label type scenario. Where either you're going out and hiring a photographer or you're building it into your vids and your jobs and find someone that you like to work with and make that sellable benefit to your clients. Not only am I into web design, but we're going to have professional photography and when you file a photographer for a negotiator, I've negotiated these down pretty darn cheap based on volume with a few web designers that send us 5 or 6 gigs a month. Yeah, I'll cut you a break on the price. You just keep those clients coming because it's also a great way for me to meet new businesses, new companies, they're going to need things besides just web set photography in the future so it's a win-win. Or yep, exactly. That's right. Or learn how to do it. Okay? I wonder if there's a place that teaches photography. We've had a ton of creatives come to our classes out of the studio and so much so that we're actually developing a class that's for web designers. Better website photography. So Carla, who she's not here now but she's running around, that's actually how I met Carla. She came to one of our photo classes. She stayed after and said, hey, I'd like to learn more. And my dad goes, okay, cool. We'll be on 152 hours for private lessons. She goes, well, I've got a whole bag of skill sets and actually we use her for all of our video editing now and graphics and stuff. It's sort of an anytime trade. But now we actually work with Carla on a more professional level. She's the executive producer of our radio show. We've done some website projects together and she's currently building a new website that's in photo workshops for us right now. So we've actually become one of her clients which is kind of cool. There's ways you can learn how to do this yourself and that'd be pretty cool if you could just go out there and do the website photography and then build it and you get exactly what you want. So that's what I recommend as well. Think of images as a way to tell a story. Guys, think else. That brand of that nonprofit of that mom and pop shop business in Capitol Hill that you're building a website for, okay, the images can be used to enhance that brand but also tell a story behind it. You know, Century Security. We actually went out and did a whole night shoot with one of their security guards while he was on duty which was kind of fun actually. He was in White Center. So it was very exciting. People trying to break into the McClellan's out there. But basically spending an evening with one of these guys and sort of capturing who he is and what he's doing and then the brand of we're here to help and we're here to protect that kind of stuff. Or Orion Industries which, anyone ever heard of Orion? Anyone? Very cool. It's a not-for-profit company that actually builds parts for Boeing. They do some factory assembly for companies like Comcast and they hire people that are disabled, have learning disabilities, have physical disabilities or people that are getting out of prison that are looking to kind of put their life back together. My brother-in-law was a counselor for them for a long time and he got us hooked up with them and we spent three days documenting two locations there of all of their employees telling the stories of each one of them for their quarterly report also for their new website they were building. But I mean, does that image just tell a little story there? This guy is so happy. He's got a job. He's making money. He got a purpose and in Orion, that's what they give is they give people a purpose in life again. So it's very cool to spend time with that but being able to tell that story through images is very powerful. You know, how about the history of a business or a trade? Once again, here's Orion. The gentleman on the right is the trainer, the gentleman on the left actually just got out of prison wants to get his life back together. So he was vetted, he was hired and had a second chance at life again and just showing the mentorship and him working with him and telling that story or Jorges and Ford which is just down here kind of by Museum of Flight. Many people don't know that a lot of the big components on ships and submarines and airplanes still has to be hand forged. There's no computer program, model, anything that can do that. It's all going to be done by hand. So we got ourselves up, started to shoot at 4 a.m. That's when we opened the kilns where they take out these huge humps of steel and they've got to go and it's like 30,000 degrees. It's crazy. And we documented, all warning, this kind of forgotten trade that most people don't know is still around and the guy's behind it. So just kind of an iconic image here of those guys pulling the thing out who got some really cool shots of the hammers pounding the metal and everything. Personalize, don't commercialize. So many times your clients are like, I don't want to put my picture on the website. I don't want to put my team. Personalization is key, I think, to an effective website and effective web presence. I really do. So being able to get a client where we're going to go, this is actually outside the box manufacturer, that's Allison right there who started the company with her husband out of their garage 10 years ago. Now they've got this huge facility, we did a whole photo shoot there and then we ended up on a lift doing kind of the shot of the whole company. And this is kind of the iconic shot on their website of this is who we are, this is the team we built and the story behind them starting in their garage and now being where they are. Very cool. Or a lawyer. So instead of just doing a stuffy headshot at the studio we're going to go out to work. He does this thing which is his name's DUI attorney, his name's DUI Joe. He's hilarious, by the way. He's retired, otherwise I'd say you don't ever have to hire a DUI attorney. But if you ever did, he would be the guy you'd want to call. We wanted something that was still professional portraying him as kind of the man in charge of control, but also personable. He's got the jacket off, kind of holding onto it, kind of semi-casual, that's the brand that DUI Joe goes for. But still semi-serious. What? Still semi? We had some of him smiling and he was like I don't want to look like a pushover. So that's kind of how we took the jacket off and of course again working with his web designer there was a spot on the website for kind of a tall skinny vertical so that's kind of the look we went for and you've got the pillars back there parallel lines, right? Okay, coming to the end here how are we doing on time? Oh, we're doing great. I wanted this to be about 45 minutes so we're right on time. So here's some elements needed to produce images with impact and intent for your designs, okay? Things to look for. We're going to go through each one of these individually. Exposure. Proper exposure. We're going to show you some different examples of that. Images that are properly exposed have a pop to them. Not a darkness or an overexposed image which you'll see Composition. Leading lines in the rule of thirds. Certain impact points on an image, right? Remember the girl with the XGM web page? That's a very strong impactful image because the rule of thirds. Okay, we'll show you an example of that. Lighting. Effectively say eyes, not eyes. I think it was not late enough to do that slide. Anyway, it wouldn't be a Hudson Crease and Page if you didn't see at least a typo. So we used to have a thing if you can spot the typo and buy your beer after class but I've spotted this so I guess I might have myself a beer tonight. Avoid dead eyes. I'm going to show you an example of that. Lighting can be key especially if it's like a headshot or a portrait. Let's see an example. Let's perspective. Look for depth and dimension. You want to take a 2D media and make it look 3D. There's different ways you can do that. Body language. Once again, telling a story. Furthering that brand that you're working with. And then color. Do you want things to harmonize or do you want things to have attention to that? We can do that with color as well. And then lastly texture. So here let's move to exposure. So, here's an image for a restaurant. And with the lighting here if we have a light stand you can see that the image is a lot better but it's very dark. Very dark. Not proper. Properly exposed. A lot of times when restaurants you get out to work with them they'll show us images that were created by another photographer and I can tell right away if they weren't using A in lighting trying to do more of a natural ambient type thing. B or if it was exposed properly. So you get kind of the dark look on it contrasting all that gray. Or one that's over exposed. Okay. Somebody doesn't know what they're doing with the lighting doesn't have it exposed properly. An image that is properly exposed is going to have that pop to it. Okay. You can see here kind of the finished product of that restaurant. I've ended up putting it on the home page of their site. Their chapino to die for actually. Anyone from the south end? Cantharia, Renton? Yeah. You ever go to Paulos? Paulos and Kent? Yeah. That was their chapino. So, they started to enter. Hey Chef Paul, I saw you in the presentation. Good body of yours. So composition. Leading lines create depth and dimension. You take an image that is a 2D medium, right? And with leading lines you can create that dimension to it. You can see here kind of the focal point that my dad was going for. Okay. Your eyes drawn to it. So there's a lot of different ways in composition you can do that. The rule of thirds. Think of the impact points on that image. Okay. So when you're working with photographers with your designs if they don't already know this explain this to them. This is kind of what we're looking for. We need images that are high impact but also have intent for this design ability. Lighting. So here's Breanna one of our old employees in the studio modeling for us. You know, pretty girl. Pretty image. This was the ambient light. Here's the kiss of flash. See the difference there? If you come up close and you look in her eyes you'll see a little spark, a little twinkle in there. That's actually the flash in her eyes. Okay. Rembrandt when he used to paint would always paint backlit in that flash. So he always paint like a little bit of white in somebody's eyes to give that eye to pop a little bit so it's not dead. Okay. Been doing it for hundreds of years. And if you get a photographer that's doing more of an ambient light situation you might be able to get something that looks okay but it's not going to pop like something that's properly lit. It's where the equipment comes into play. And lens perspective. You know you've got something that's more of a full length here. That exact same pose with a 200 millimeter. You know lens perspective can change the look or feel of an image big time. You know depth of field. This is kind of that iPhone portrait mode thing. Well you can actually do it with a real camera too depending on the lens you use. You know here right here at Cancer Center again. You know they're looking over a case that's the lead doctor there trying to convey that they care they're professional and this image had a major intent because they had a graphic that was going right here. Once again food photography zoom in really close with the long lens get that good sharp crisp field to it. With a lot of depth of field behind it and the body language. Here's an image that we created for resort to Jamaica. We actually photographed this couple down there and the resort contacted us and said hey did you guys get anything really good? I think we could use it on our website. And they of course gave us permission but you know it tells a story. You know Sunset they just got married around the beach he's kissing her and I mean it tells that story of the day for that. You know more Dr. Cashner who's more of a Doniston Covington. You know he's very personable. The guy who's hilarious is Jerry Seinfeld. Hilarious. We had a conversation with him and we just sat in consultation and just and let him do his thing. We had the lighting set up and everything and said just do your thing Dr. Cashner. But it conveys a story. Over here you've got mom smiling you've got him smiling you've got the x-ray in the back you've got all his awards everything you want to convey about this man is in that image. It tells that story. Once again it's an image with intent a calm feel. So if you've got a a client who may be able to get spa or maybe it's a dentist and they want to go for that kind of calm feeling in that well the type of color harmony that you have in your images can do a lot for that. You know here's a photo shoot we did for some rum company I can't remember. You know my dad's there and he goes he found this really cool orange car and it looks orange under label kind of set the bottle up there and create kind of harmonious look to it some other stuff he was doing nearly last year. A color harmony for a calming where with color contrast you're going to draw a lot of attention. So depending on the business you're working with and their brand and what they're going for maybe this is the direction you want to go something that really just stands out amongst everything else. And then there's texture you know wedding dress this is for I forget her name a wedding designer dress designer you know but kind of going for that soft kind of silky kind of smooth texture right or resort up into Fino. Kind of want to show off some of the different textures the different rocks and the topography up there you know or a home restoration company that wants to kind of show some before and after type stuff really rough hard texture so thoughts and closing photography should be part of your design shouldn't be an afterthought shouldn't be a client will send me some stuff it should be part of your designs from the very beginning work directly with a photographer you know and I would build it into your bits make yourself kind of a one stop shop okay I've had a lot of success with a lot of web designers where we're kind of like white labeled behind the scenes we go into the shoot clients are super happy he gets more referrals in turn we get more business okay so I think if you work directly with a photographer it's going to help out quite a bit on old ends like I said white label or learn to do it yourself but keep that control right because we know when we let the clients go rogue content stuff never usually turns out all that great remember that the images on your designs should have impact on intent okay once again that goes back to working with a photographer either showing them what you've already done or building it based on what they send you as far as a finished image with that said thanks everyone if you have questions I'll be here if not I'll see you tomorrow