 Perfect. Okay, cool. So yeah again, thank you so much for reaching out. Let me know what you're kind of up to And I'll see if I can maybe just fill you in and just give you some tips here to help you take your you know Your business to the next level Yeah, I do uh, I Run a I'm trying to figure out my screen here I get that full screen I think that works. Yeah, I run a Started a home inspection business Okay, a couple years ago. I've been doing it to full time for a little a little bit over a year Mm-hmm, and it's been going pretty pretty well Good, but always looking for more ways to grow business and such. Yes, sir. I hear you Are you are you pretty much doing business just in in your local area? Yeah, just in mainly in southeastern, Wisconsin Gotcha. Okay. Awesome. And are you are you? What are you doing on social media as far as just maybe maybe I know everyone's obviously, you know, they have some type of Presence but most kind of just you know have that they don't really have a marketing side or the Facebook ad side down but are you are you running any Facebook ads or are You know doing any other type of marketing other than just maybe posting I Have I got the Facebook business page. Good. I have a Instagram business page and the Google Business page that I have running for I try to put content on there on a regular basis. I Have tried running a few Facebook ads but never really got anything great Out of low is in most of my the best way I've really gotten business and and such is by referrals from friends and family and also by contacting realtors through their online presence and saying hey, it's this is I'm David I do home inspections in the area and sometimes they'll we'll strike up a conversation we'll start talking and and I've gotten business just from doing that But I do know that social media is definitely a can be a big Way to expand the business and such so yes, definitely Definitely, it sure can and I'll I'll make it as simple as I can because I mean It's obviously gonna sound bias But I just I just truly believe this stuff is more basic than most people think it is like most people just They come to social media and some feel very overwhelmed and think they have to do a million things and post every five minutes Yeah, and it's just it's just more it's more basic than that and it's more easier than that and it's just it's it's more powerful Than than any other marketing platform in my professional opinion, but obviously this is what I do So it's gonna sound super biased, but you being a local business owner your number one marketing method should be Facebook ads Like it should be like I I mean I just I can't can't stress that enough and I'll kind of just go over, you know in the next few minutes Why but that's that's what I want to plant in your mind, you know sooner than later is that Facebook advertising could could keep you very very busy and And and it could be a fraction of whatever else you could be possibly spending, you know to get a customer Or to get a client. So it are are your ideal clients rotors, or are they just homeowners? I guess it's kind of both. I guess. Yeah. Yeah. Yeah, we kind of need and the realtors are the ones that are on the front lines They're getting the Clients and there's the ones selling the houses. So if you have a good relationship with them and that it's They send you over the business It will be kind of nice to in a in a way kind of bypass having to rely on that to be nicer to have the name out there that people can recognize a little more easily and if they see it to Quite a few times that hey if they're buying or selling a house Or if they're just needs some way to come in take a look at their house if they're planning on fixing something up or Something like that that tastes someone can come out and inspect the property and say hey, what's wrong? What could it cost you money down the road and what what's a good priority of? What to fix in a particular order here, so It's kind of both in a way. So then you so in a perfect world Would you say you'd rather be direct to consumer you'd rather just get the attention of the homeowner? I Think that probably the best way to do it as always you have to make You have to have a quite a few relationships with realtors. Yeah, right. Yeah. Yeah, and people I will trust you I've been doing pretty good. I can I've been slowly doing that over the first year And I've made quite a few connections already good, which has been Real nice to to be able to do Let's see. Why is my screen acting funny here? What is your what's your business page? Is it is it humble home inspection? Is that your brand yet? Perfect awesome. So it's this one right here Okay, that's me. Yeah, perfect. Let me um Let me just open it up in a separate tab here. Okay, perfect. So Here here's what I can really kind of show you and really just start with the basics. That's what I truly believe most Business owners most small business owners most local business owners. I Just from experience just and just a little context of me without boring you to death Dave I've just been doing this for a very long time. I've been online and Internet advertising for the past 20 years So I've just been trying to crack the code on what it takes to capture a lead on the internet since yes since 1999 since 2019 1999 So 1999 is when I kind of got into it 2000 is when the internet really started to scale and so I've just been mastering that since then But for the past four years since 2016 I've been helping real estate agents with all this That's how Melissa knows me because I kind of helped her just point out some basics, but yeah since since 2016 I can say that I've literally spoken to thousands of small business owners in this country on this exact topic How do we get our brand? How do we expose? You know our local area to our business? How do we do it on social media? I've literally spoken to thousands of business owners mainly real estate agents But the same strategies that I teach real estate agents applies to any local business owner. It's all the same And so before we go into really how we capture a lead and how we really get the attention of Our local area. There's a few basics that everyone misses and so it's what I call social media branding It's what I just call credibility Because the facts are is that over here on this personal page as you as you take this friend list up And it doesn't even matter how many you have right now Whether you have four hundred five hundred six hundred two hundred or you have, you know Five thousand friends on this list. It really doesn't matter as you scale that number up And the only reason why you would why you would do it on Facebook? Why you why you would do it on Instagram or LinkedIn or Twitter? The only reason why you would increase that friend count is because you're building a business Like that's the only reason why like if you were not building a business You'd be fine with the hundred people that you actually know on Facebook here your cousins your girlfriend, you know At the end of the day, we only know a handful of people that we have that we're on, you know, they're on our friend list You know, whether it be our cousins our friends from high school It's really just a handful But it's because we're business owners where we think we need to take the 300 friends that we actually know to 3500 you know, it's it's it's thinking that we need all that exposure So I need to go and get this friend list up and so as as we do that the reality is is that as this friend list goes up Majority of the people that you're connecting with will not live in the area. They won't even live Like if you and I became friends right here, I'm in California. You're out there in Wisconsin. Yeah, and that's just how it is That's how that's social media. So whether you're building a youtube channel and you're putting up youtube videos It doesn't matter 99% of the people that will end up following us and becoming friends with us on that platform Don't even live in the area now that that that's a fact and and That's kind of the most important to really kind of keep in mind So as we continue to post over here, that's why you'll find very few people engaging Because most most and especially when we start talking about our business if we're a local business And we start posting over here. No one really cares because no one's in the area You know, so so but with that being said We're still building a business and we still need our branding out there We still need people to know who the heck we are And so just like offline just like you did with this with this decal This door, you know decal on your on your car That right there is offline branding that right there is branding as dave is driving through the neighborhood people are seeing that that decal And that is what we call branding. That's important. That's offline. That's basic branding on social media. There's also branding And so here's what I see everyone missing and I'll just kind of cover a few basic steps There's really only there's really only five steps But I'll kind of just I'll kind of just give you the first three or maybe even four Actually, I'll give you all five because this is simple. This is very very simple And and here's kind of how it lays out and and again these five steps Just pertain to those that are looking to build a social media brand And those that are looking to get the attention of their local area And those that are looking to capture leads. So that's what these five basic steps apply to so here's number one because Most of these friends are not going to know us Because most of these people will probably never know us But at the same time because we're building a business when we land here whether you're friends with an individual or not So before I request you This information still needs to be shown Because you're building a business So what you have and it's right here in the intro So what you have currently is you have works at Went lives and from And so that's what I see I don't know if you have anything else that that only friends may see because in the intro You can have links that are that are only shown to those that are friends with you So whether you have it that way and you have way more stuff listed But I just can't see it because we're not friends yet Or or or you don't but either or it should be public whatever other information is is in this intro This could be it, but if you have more it should be public. So here's what's missing. Here's what should be there Here's what should be public and again is because you're building a business As people come here The number one thing that we want to be showing them is our social media links Okay, so just like melissa. I'm pretty sure she set hers up as I come to melissa's page And I and I land here for the very first time what she's showing me right away Is she's showing me a link to her business page just like you are But she's also showing me her instagram her pinterest her linked in her twitter She even went to the extent of adding her her snapchat and of course her website address This right here is what we call social media branding basic branding that most people miss Yeah, I know you're gonna thought about that You have all that I don't I didn't think about anything like yeah exactly right. We don't and this is what I call step one So before we even think about how in the heck are we going to capture a lead? This basic stuff goes a long way and all that is is credibility all that is a social proof All that is is perception All that is is melissa letting me know. Hey, I'm a real person. I exist on these other platforms Whatever your favorite one happens to be follow me there And and she went the extra step to even match everything So her branding looks really really good Everything is one name So just like you you have humble home inspection. We need to see instagram twitter linkedin pinterest your website everything humble home inspection humble Humble home inspection humble home home inspection everything listed just like melissa That's what I call step one because not only did I mention everyone Majority of these friends are going to live across the country and not know you but at the same time than not know you Is is is what is what is important? So because I don't know melissa But I come here and I see much I see I see more information than most It tends to grab my attention more than most 99 percent of real estate agents don't have that 99 percent of business owners Don't have their facebook listed that way and a lot of people will say well david. That's my personal page I have my business page. I have my personal page Whatever it's all one page like it's all one brand It's facebook those need to be listed and they need to be listed here They need to be listed here But then also as I come to the business page right here in the about section On the business page. This is where they need to be listed as well. So you did a great job with the dot com All we're missing are the social media links. So right here where it says more info This is where I would see instagram linkedin pinterest um twitter That would be right here where it says more info So for example on mine So again, this is what I call step one you come to my personal page And right away in the intro you'll see my links listed There's everything right there again. Everything is listed and everything is identical But then when you come to my business page you click on the first link and you go over to my business page And then if you click about This is where you'll also see everything. So just like yours. You're said more info That's where the social media links would go. So as people come here right away. They're seeing twitter instagram snapchat and down here is linkedin and pinterest, but I don't know why the icon isn't showing but Everything is matching. Everything is identical Because the last thing you want to do is come over here to facebook and in brand humble home inspection But then go over to linkedin and someone has the name You know, I mean like this is basic stuff basic basic stuff and I see it time and time and time again Someone will brand it on facebook, but then someone has the instagram Yep, right? So if we're going to take this name to the market We just need to make sure that we have that name locked on every social media platform And that's kind of where it starts is is basic branding step one That's what I would advise you to do and I have a simple video like I have a youtube channel So I have a video on that I can I it's like a 10 minute video 12 minute video But I can send you that video and it just walks you through how to link everything And and once you watch it you'll be able to link everything in two minutes Okay, like it's super super simple But again when you look at that and I come across another business owner that that doesn't have that and there's this blank Again, it's just perception. I don't know melissa. I don't know dave. I don't know john I don't know stacy, but she's just showing me a little bit more and I happen to be on instagram all day So maybe I should click on her instagram and follow her there as well automatically she won my attention Because now now not only does she have me on facebook But she all she also has me on on instagram and guess what i'm also on linkedin all the time as well So now she even has my attention even more now. She's connected with me on linkedin as well Basic stuff man basic stuff and and all you want to do the reason for all that one Well, one reason is is to stay top of mind as people come come and request you as friends over here You want to give them the ability to follow you on their favorite platform not just yours So if I come here and dave and I connect on facebook, okay We connected on facebook, but how does dave know that I don't spend 97 hours a day on twitter? Right and so if you had it listed there just like melissa Guess what I would have clicked on your twitter and I would have followed you there because that's where I spend all my time And because I'm more comfortable messaging on twitter I would have messaged you on twitter and if that was regarding a home inspection. You better hope you get it Right so just because again, we're here facebook is king kong. This is where everyone is at That's why when it comes to lead capture It's facebook advertising. It's not twitter advertising. It's not it's not even it's not even really instagram advertising It's really facebook advertising. They are king kong But at the same time these other platforms like these ones instagram Pinterest LinkedIn twitter these other platforms are where hundreds of millions of people are also at as well And I want to be able to meet people where they're at as well You know, so that's just that's just not leaving any crumbs on the table I want everyone's attention and follow me wherever you want to follow me You know, so that right there is what I what I would highly highly encourage you to do is is just take your name And and and apply it to every platform and get everything listed and again as I mentioned whether we're friends or not That's information that should be listed public And that's why if you pulled up my profile, we're not friends yet But if you came to my personal page, you would see all this information because it's public Yeah, so you don't want to hide it from anyone. You don't want to just show it to your friends Put it set it for public and I show you in that video And then and then everything will show regardless if you're friends with that individual or not Make sense Yeah, that makes sense to me. Yeah, so that's what I call step one Listen on the personal page and then listen it on the business page. Okay in the about section Here's step two and this is super super important super important And most people just forget this basic facebook ad or and actually to tell you the most most on him And how to run it But here's step two before we even get to lead capture before we even get to getting the attention of our local area Here's what needs to happen first again Whether you're an inspection company, whether you're a real estate agent, whether you're a chiropractor a yoga studio a dentist Whatever it all applies There are many many many Of any business in any city so I can go to Wisconsin right now and there's probably 50 different inspectors I can go to Wisconsin right now and there's probably 150 different dentists Right, so we have options when it comes to a business like there's many many options And so on social media Again, no one knows us So I have to stand out again coming to my page and seeing all those links That's step one. That's one way i'm going to stand out But one other way I need to stand out and this is what I call again step two As 99 of businesses have anywhere from 100 to 200 likes I need to come to this page and automatically see a thousand Yep, I need to come to this page and see 2000 Like this right here is where your first facebook ad needs to go Every business owner in your area has a couple hundred. I need to come here and see a couple thousand Like for example again with melissa. There's step one. I come to her business page And as as 99 percent of real estate agents have anywhere from 100 to 200 likes I come over here to melissa and I see 1600 I don't know melissa. I don't know those other agents, but when it comes to basic perception I come here. I'm used to seeing 200 likes on everyone else's page. I come here. I see 1600 Automatically she wins when it comes to perception. I don't even know melissa for all I know She's probably barely licensed for all I know. She probably hasn't been closed her first escrow. I don't know But i'm looking at 1600 and automatically assuming that she's the queen of real estate. Yep I just met her. I met her in person a couple days ago Yeah, right and and is she new to the business or or she's been a real estate agent for I think a year now Yeah, right. She's not that yeah, she she even has the baby face, right? She even has the baby face So so she's new to the business. She has a baby face But I come here and I automatically she has my attention at 1600 and and and most people Consumers it's not like we're looking for the light count We're not looking for that. Like i'm not coming here looking. Oh, how many likes does she have? It's not that it's just a fact that when I come here It sticks out like a sore thumb. Yep And and and when I come here the 106 it sticks out like a sore thumb That person's either gonna either gonna win my attention or they're not And and it happens that fast So step two is simply running a facebook ad to take that number up a little higher Like you don't need to go up that that high But you need to put a comma in that number as fast as possible and clicking invite is not it's not going to happen that way Yep So that's what I call step two is is is a simple facebook ad which I can easily help you run like you just I just charge you a good review Just give me a review on my page and I'll run it for you. I can even start that tonight You know, whatever whatever budget you have I'll I'll just help you run that ad But that's the super important one that that step two that has to happen before you go and try to capture leads Which which brings me to step three Step three is when we start capturing leads. So Here's how you want to do it Okay, so this right here 30 seconds of home inspection greatness Was this a let's see this is a video. Okay, this is a video Okay, do I really need a home inspection? Okay, perfect. Here's here perfect Okay, here's step three here's step three Right here you put together a simple video Yep, do you have A pdf do you have a brochure? Do you have anything that I can physically download? Uh No, I think so like that that that would give me that information that information that's in that video Do we have it on paper or can we get it on paper? I probably could Okay, because that right there becomes your bait Just like a fisherman. I got to have bait on that lure I got I got to throw that I got to cast that that that that line out And I got to have some bait on that on that anchor I got to have some bait if I don't have any bait. I'm not catching anything What could be a great piece of bait is a free download a free pdf A free tip sheet here are the top 10 things to look out on a home inspection Like give me some type of guide. Give me some type of cheat sheet. Give me some type of top 10 tips Break down your services And and and and and and give me some type of brochure That's a great way to start capturing leads So as you start to post stuff like this 30 seconds of home inspection greatness and click the button below to download your free 2020 pdf or your free 2020 tip sheet click the button below. It'll take you straight to my web page where you can download your free guide now Okay So as you start to give away this this this pdf this download this top 10 tips, whatever you want to call it These are people that are in your local area. So now this is when you start running facebook ads directly to your local area Giving out your top 10 your top 10 tips or whatever whatever you want to call it So as people start to download it, there's there's only one type of person that would actually download Like what would you even call it? Like what would you call it in your business? Like a tip sheet? What would you call it? What could you call it? Just give me some random Good question. Like Like uh, hey, you can have something with uh, how to How a home inspection saves you money or uh, that's perfect or something that Top top things that inspectors find on inspection. Perfect. Perfect. Perfect. Yes, or I don't know You can you can you ever heard of this this website here fiver I have okay You can easily easily easily come to fiver and you can look for a ghost writer And you could you could you could spend you could spend I would say no more than 20 bucks No more than 20 bucks and you can have someone put together a few pages for you on a specific topic So so if i'm giving them home inspection give me Or whatever you just mentioned I I I send that over to the ghost writer And they'll literally give me a few pages on that topic and I can pay them 10 bucks 15 bucks and I'll have something written down And and and that right there I can use as a as a download to start capturing leads There's only one person that would download that pdf and that's a homeowner Yep So what you want to start doing is you want to start giving away something in exchange With you know a value in exchange for information in exchange for a name and number in exchange for a name and email That's how you're going to capture leads. You got it. You got to give you got to give something away for free And the easiest thing to give away for free which will be free for you also other than maybe having to put it together up front You know Would be a pdf a simple digital download a brochure Here's the reason why you need a home inspection or here are the top 10 things to look out On a home inspection or whatever however you want to twist it Like you know your business you know what the benefits of that home inspection is and are put that on paper And and and when you can when you can do that like you can come here I can I could spend let's just say 10 let's say 15 to 20 bucks I don't want to spend no more than 20 dollars I can come here and I can just hire someone in a different country that has professional Grammar and and all that and they can come in I will ghost write and edit your fiction story I will I will write short stories. I will turn your idea into an amazing best-selling book See this person right here. We don't even need a book. We need a few pages So I can turn your idea Okay, my idea is home inspection and the and the top benefits or the reasons why or why you need it or what to look out for I can just send all that to this ghost writer and for 20 bucks. So put together a nice pdf for me And and that's what I go around giving away. That's what I start running facebook ads on Is is is throwing out videos like this and this is what I call step three So when you could start putting out videos like this But rather than just posting on all these platforms You're only going to post one on facebook and you're going to do it once a week When you can when you can post once per week with a call to action to download your free pdf But on the back end you're actually running an ad targeting your area in wisconsin That's when you start crushing it Because now now now people are starting to get to know you now people are downloading your pdf Now people are on your email list now people are scheduling appointments It all starts there Okay, so It really so as we can we can consist of putting up still roof. Okay, brother's poll perfect See this stuff right here is good man. It's this stuff is it's perfect But but at the same time also including a free download But at the same time what you're doing here is you're you're just posting, right? You're just posting The the the strategy that i'm really giving step three is when you actually take that and run and run a facebook ad Okay So um humble home inspection was here So you're doing you're doing really really good stuff We just need we just need to start targeting it because everything you post is not targeted none of these people none of the hundreds Well, maybe a few maybe a few of the 106 live in wisconsin, but the majority as you take that number up they're not so You want to just start taking stuff and and running it weekly as a facebook ad to give away your tip sheet And that's that's when you start that's when you start capturing leads and and and and to kind of do that Here's here. Let me give you an example. Let me show you what what it looks like And this is just the news feed. This is the middle of the page. This is where all the attention is at right here in the middle So as people are scrolling through Here right here. This is perfect. Here's an ad anytime you see the word sponsored. That is an ad so For example, this is a perfect example want to improve cells create a great customer experience Optimize your online store with a free guide from ps fk So this this person of of valor are however the heck you pronounce it All they're giving away is a free guide and when I click on download A form pops up I enter my information They capture the lead and that form is then emailed to me or that that that pdf or the digital commerce playbook is emailed to me But see again What i'm saying is rather than just posting it for everyone to see that live all across the country instagram linkedin twitter Forget about all these platforms It's one per week You're running it as an ad seven days out of the week You're doing one per week. You're running it for seven days and you're giving away a pdf. Maybe next week. It's a different image The third week. It's a different image the fourth week. It's a different image But the same call to action download my free guide And before you know it man, you'll have tons of people downloading this tip sheet from you And that's when we move into step four and five when now I have these people on an email list Scheduling appointments with me so That's kind of what what I would highly highly recommend you do is is maybe reach out to someone on fiver and just and just Connect with look, I will professionally ghost write and edit this person right here 4.9 hundred and fifty reviews 15 bucks Like that's not there Not at all man like to put together a cool pdf At least maybe to even get you started because there's there's a ton of stuff that you know, right? You're knowledgeable in in that entire field Maybe you reach out to a ghost writer to just get the ball rolling And and give them the topic have them go off and write a bunch of stuff on it And then once you get back that word document you can edit it and maybe add some images Maybe add some more. Maybe add your two cents Because you know all the stuff you know more about this stuff than they do But at the same time give them a topic and believe me they'll go do research on it and they will write some stuff on it And so if I can if I can get maybe maybe five pages back from them And I spend 15 bucks to have them put together five pages I can get those five pages back add some images add some more stuff that I know You know based on my knowledge and turn that five pager into a 10 pager And there goes my free download That's not too bad And and and so this entire thing man The reason why most facebook ads don't work is because most are just pitching No one's giving value and no one's giving away anything for free You got to give you got to give give me something give me something give me something for free Give me something tangible. Give me something that I can actually hold in my hand And and that and when it comes to online marketing the easiest and the cheapest Is a pdf Like I might have to spend up front to get it done But once I get it done I can capture unlimited leads with it You know so So that that's that's what I would do to capture leads But again, it comes down to running ads every week. It comes down to having a budget for that You don't got to spend too too much man. You don't got to spend too much at all um I always tell people start at start at at least And this is for step three step four step five step three is really the weekly ads step four is when you capture the lead Step five is when you start emailing this list Of of leads that are coming in because as leads start to download your guide You want to be able to keep in touch with those leads and you're not going to call them every day You're not even going to physically email them at all your step five is what I call email automation So as someone comes here and sees my ad step three That they then click on the button. They fill out the form that step four And then as I get that email It's step five, which is my email auto responder that is going to automatically email them based on what I put together So if I put together like a like a guide like let's say you give me 10 tips 10 tips to look out in a home inspection And these 10 tips are powerful. These are things that you know, like like the back of your hand Step five is when I can put together a handful of emails To nurture that list So for example, if I come to your if I see your ad I click the button I download your your home inspection guide 10 tips to what to look out for when getting a home inspection I download it. I put my name in email I'm going to receive an email right away with the link to download it. It's a pdf It's a link it goes via email that step five is that email auto responder because dave is not going to be sitting there Physically emailing people as they as the lead comes in. No, that's step five. That's going to be all automated So What I would do is I would have some type of email auto responder in place where the moment that person enters our email That email auto responder triggers right away. That person receives the pdf and they can download it But tomorrow they better hear from you again And it's not going to be you physically emailing or calling anyone It's going to be that email auto responder sitting on another email. Hey dave. This is david just wanted to follow up Hey, I know yesterday you downloaded my 10 tips on home inspections Do you remember on page one when I was talking about tip number one? Here's what I meant and by the way, dave if You like a home inspection or if you like to kind of get me on the phone and really pick my brains and Really get my two cents on what I can really help you do click the button below It'll take you straight to my calendar where you can schedule your best time. Can't wait to talk to you Two days later another email automatically automatically goes out. Hey dave. This is david just wanted to follow up Hey, I know a few days ago you downloaded my 10 tips sheets on home inspections Do you remember on page three when I was talking about tip number two? Here's what I meant by it And these are basic emails that you would be able to put together in a heartbeat But they're they're set in an email auto responder that are that is designed to go out automatically So now as we look at all this Step three these facebook ads are running to your local area 24 seven while you're out working while you're sleeping While you're with your family these ads are running seven days a week It's one per week. So I just want to keep it super simple. It's not it's not a new ad every day It's a weekly ad so one ad for the one ad for the week you run it for seven days Target that local area and people are downloading your guide Second week same thing third week same thing But if you can imagine it's all automated from the moment the facebook ad is going out It's automated to the moment people are clicking on the button and filling out the form It's automated to the moment these people are receiving emails on your behalf. It's all automated to the moment that Because in each email is going to be a link to your calendar So to the moment that people are actually clicking the link in the emails to schedule an appointment It's all automated So you're not lifting a finger man until until you're actually calling a person back who already scheduled an appointment with you Yeah, that is the ultimate goal Like that's the ultimate dream for any business owner is just to wake up and have appointments on their calendar And they haven't lifted a finger That is the ultimate goal now. Does it time does it take some kind of time to get there? Yeah, but can it happen right away? Yeah, it just comes out of facebook ads. It comes out of filling up. It's a funnel That's all it is. We have to fill up the top of the funnel Filling the top of the funnel consist of running a consistent ad As we're running ads to our local area and people are starting to see our name. They're starting to see our brand They're starting to download our free guide Now people are coming into the funnel and they're receiving our emails and each email is again designed to get them on the phone Each email is designed to get them a schedule an appointment So so in each email I'm going to follow up and say hey Dave. This is David again Hey, remember a few days ago you downloaded my my home inspection guide. Do you remember on page four when I was talking about tip number three Here's what I meant by it. So all you're doing is giving me value You're just educating me even more via email, but it's a short simple email But at the end of it, there's a call to action Hey, Dave and by the way, if you'd like a home inspection now Or if you'd like to get me on the phone or if you like to even you know Get more information out of me click the link below It'll take you straight to my calendar where you could schedule your best time can't wait to talk to you And again, these are automated emails that are going out man that are just designed to to get people to schedule a call So I better do it that way than trying to do it all by yourself and Yes, man, like it it can really be magic and at this at the same time And just when it comes to to to my real, you know, just knowledge like A facebook ad is going to be cheaper than any other form of marketing Then you could possibly put out to get the attention of your local audience. It's all about your local audience Forget about everyone on social media forget about once you and I become friends forget about me. I'm in california, man I'm not I'm not in the market. I'm not in your market, right? So forget about all these people The only way that I can be doing it is running a facebook ad to it to get the attention of people that live in my area That's that's the only thing I can do it in at this time, man Is is run a facebook ad to do that Because i'm either going to do that or i'm going to run a radio ad i'm going to run a tv commercial I'm going to maybe get a billboard or maybe some bus benches. I'm going to get a bunch of these decal signs Which even that one sign wasn't cheap Yeah, that one sign that you put on your one door dave even that wasn't cheap, man Yep, right. It's like dang everything offline. That's my whole point is quote unquote offline anything You could possibly do offline to get the attention of our local market is expensive When everyone and their mother is scrolling on their phone right now on facebook Yep, everyone's scrolling through and That's it man a lot of stuff that you've been talking about it. I've seen Different sponsored ads and a lot of them are the same similar ads over and over again every single week i'm seeing from other Especially realtors that i've seen in the area the same ones keep popping through Every single week that I see so Some people are already implementing this it looks like Yes, man a lot a lot of people that's that's how you capture leads online And whether it's facebook or instagram or or google any any other way The best way to capture a lead is to give something away for free And and and the cheapest thing to give away a value for free is a pdf is a download So give me some type of information. So if you're a business and you have this specific type of service you're offering Okay, great educate me on that put it on paper. Call it a pdf and give it to me Right that that right there is is how you win is how you win and and I guarantee you man If you were to really implement this you'd probably be the the only home inspector running facebook ads in that local area And you would dominate like you would dominate you would dominate dominate dominate so That's kind of step three is is what is what i'm kind of what I spent the last few minutes talking about running this to your local Area that's kind of step three the pdf getting people to download it putting people on an email list and emailing them to get them a Schedule of appointment that's all step three four and five And that that might happen soon that might happen later that might you might be ready to do that now You most likely you're not and I don't even I don't even recommend you start that right now like that kind of there's some thinking We got to get this pdf together Right like there's a few more steps that you want to kind of you know, you want to kind of think that part through first But what you need to do right away And what you want to do first is step one and two Yep Like that needs to be implemented like like sooner than later is is just step one step two getting all the links listed And taking this simple light count up a little higher like take it through the roof So people land here and they're like holy crap davis crushing it Yeah, you know well six is not impressed too many people. Yeah, not at all not at all and and and These 106 the face this specific facebook ad is the only ad that you that you have to run to Everyone on facebook who fits the interest of home ownership So you're targeting homeowners, but you're targeting everyone on facebook That's the only way you can run that ad at at at the best price Like because you don't want to spend a lot of money on the like ad After you get your your your number whatever your number may be a thousand two thousand whatever I think I think melissa's number is two thousand. I think that ad is still running for her Um, she'll cap out like at two thousand. You don't need that many I mean you don't need to go that that high, but it's up to you It's totally up to you But my point is is that that one that one ad goes to everyone after that ad Then we go on a step three and and hopefully we can have a pdf or some type of download by then And that's when you start running the weekly ads directly to your area That's when you start capturing leads because you're not going to capture leads from the likes the likes is a simple ad That you do simply for the vanity simply for the credibility Simply for the social proof of the page. That's not where leads are going to come from Right, but but at the same time I truly believe leads do come from there because leads come from the back end When people land there and they see a big number. They're like, holy crap. Then you got their attention And that would be a person that actually lives in your local area So by the time we start running ads to your local area that number will be up So as people start to see your ads here in the news feed again, let's just look at a random ad again Here is okay. Here's james Sponsored ad there's the text. There's his video. There's his learn more When it comes to every single ad you're going to have a call to action button down here It'll be a learn more button or a download now Or or a shop now, whatever there's always this call to action button on an ad But what people can also do not only can they not only can they click on learn more But what a lot of people do especially if they haven't seen you before especially if they're seeing your ad for the first time What a lot of people do is they'll click on your name Before they give up any information they'll click on your name to come check you out first And when they come to your page and they scroll down and they see 13,000 I don't know james. I don't know him from adam But when i'm looking at 13,000, i'm like, holy crap. Okay He may be doing something right Yeah, right and I don't know james for all we know. He just got started. I don't know james But it's that number that automatically allows me to assume that he must know something about something Because how in the heck are 13,000 when little do I know he probably just ran a facebook like ad like i'm telling you to do You know little do I know and little do I care? I don't care, right? Like it is what it is But it's a big number and that is what people are going to see So by the time we get to step three and we start running weekly ads These people in your local area, they will be clicking on your name and that 106 would be through the roof by then That's why I call that like ad I call that step two that has to be done before you get the attention of your local area So let's take that number up a little higher. So just it just comes down to you You know, what what's your budget and and I can easily help you run that ad? I think that definitely be a a an awesome thing to have over a thousand Likes to the page. I think I think that would have blow Most other inspectors out of the water. Oh, yeah for sure. I don't have 100 or 200 on their pages There's quite a bit of a competition up in this area And but a lot of these guys are older gentlemen in the business And so not a whole lot of them are Super active on social media. There's a couple of companies that I have routinely seen post ads and I haven't looked at their Likes on their page, but some of those companies had been around for 10 20 years That they had they're very well established and I've only been doing this for a year. So Yes, man, we got a long ways to go But see at the same time on social media, no one knows that no one knows that you've only been in for a year So as we take that number up, they're going to come here and think that you've been in business forever as well That's the perception Right. So that's where I used to have What's that? I used to have like five or six likes. So Right. Yeah, right. And now and so now for you to take that to 200 you'll be clicking invite into your finger falls off You know, so when we can just simply run a like at and be at 200 by tonight Yeah, you know, so that's the difference So it really it just comes out of facebook the way facebook their ads are the way they kind of work as far as pricing It just comes on a like a daily budget like Most people will spend five bucks a day some spend 10 bucks a day but I mean, it's really not it's really up to you but I would just simply run that first and and whether you want to start step three Tomorrow or next week or next month. It doesn't even matter. But that like ad would run for a month So you want to kind of budget out at least at least five bucks a day for for 30 days Okay, that sounds good. Yeah, if you want to budget that that right there would take that number well over a thousand Okay, like well over a thousand and we'd probably be be there even, you know, much much faster than 30 days So it just comes down to you. Does that does that fit the budget five bucks a day for a month? Yes, 150 bucks. Yeah 150 and that number would be through the roof. That's pretty uh, uh, reasonable to be able to get That many more people. Oh, yeah. Yeah for sure. I mean that exposure and And people come on the page and see hey this guy must be doing something correctly if he has a thousand likes to his page Heck, yeah, and and especially when they click about let me look more in a day Who the heck is humble home inspections? Let me find out what he's doing The most obvious thing is about and then when they come here and they see humble home home inspection home When they just see that name just branded That's even more credibility. Yeah, so again that's step one man I want you to really knock that part out because that part's simple And and I want you to really make sure you have this name on every platform And it's really not every platform. It's really these are the top five. It's facebook Instagram twitter Pinterest and linked in those are your top five So there's billions of people literally with a b as in boy. There's billions of people on those top five alone And if we're doing video then obviously youtube youtube is where you want to start putting video That's if you're doing a lot of video, but if you're not doing a lot of video then it's not youtube It's really just these top five You know so Get those links up that step one and then I can I can start this ad tonight and and we'll be at that thousand in no time But you're gonna owe me a good review. Dave. Is that cool? Yeah, that would just fine. I'll give you a review too, man I'll I'll write you a review over here because that that's another thing you want to start doing So the likes will be up those links will be listed and then as we start to build our Brand even more start getting reviews from more people That that's super powerful because over here on my on my page That's what I kind of have really worked on over the past few months is just making sure everyone You know gave me a cool review. So if you come to my page, not only do you scroll down and see like again There step one was all my links, but if you come over here And you just come to the home page like let me refresh this page Like again, Dave, you don't know me from Adam But when you come to my page and you want to really try to dig deep and do your due diligence Okay, come to my business page and then a person just a random average person will come here They'll scroll down and they see automatically 10 000 And you're like, okay, maybe he is doing something right When little do you even know me? Yep, right, but it's the number that sticks out. You're like, holy crap. Okay. He must know something Right and and and again I went on the back end on the back end that person that's seen that number If they happen to be in my local area and I'm targeting them in my local area. I want Yep, everyone else has 200. I got 10 000 And all that happened man, all that was from a facebook ad like it happened fast I mean I spent a little bit more but at the same time it was worth it And now I that that was my step two and now my step three I just focus on on lead capture ads But again by that point the people that are filling out my form see that number and and I won I won when it came to when it comes to perception Not that I'm better than anyone else at all But when you look at the stupid number you automatically I have that perceived value And that's all you're looking for man. That's all you're looking for with that simple ad so Yeah, so what I was saying is that the reviews Yeah, so so step one all those links are listed step two that like count is up and then step three Start getting start getting more reviews, you know, so now, you know, I got I got 68 of all, you know My past clients that just you know came over here and wrote something cool all because I really helped them with these steps I mean, it's really just because of that every single person here. I helped with those steps so Again, those steps apply to any business man any business You know, I'd love to love to help you out our Melissa put a Recommendation on your page there so I can do the same thing. Yes, man. Awesome. I'll do the same thing to you too I I actually have to do it after I run the like ad because once I run in fact, are you on a computer right now? Yep, okay Because once I attach myself to your page to run the ad I cannot write a review at the same time. So I'll write the review once we're done with the ad for sure Because I'll detach myself from your your business page and Now I'll be independent and I'll be able to write the review. So so here's what I just need you to do really quick And then we'll be done. Just go to um Let me pull back up your business page. All I'm going to do is simply request access So I can run the ad so You're going to go to your page and you're going to click on settings in the right You should see um settings Setting Yeah, let me know if you if you see settings If I'm on the settings page Okay, do you so on the left do you see um Do you see page rolls? Yes, okay, cool. So um, let me just get there one second so click on Actually, don't click on page rolls just yet. Let me um, let me send the the request So all I'm going to do is just simply come back to your page copy your link And then just request access to the page So I can run the ad Um, okay, perfect. Okay. So now You should go ahead and Okay, perfect. So now click on now click on page rolls if you didn't already click on page rolls Or if you did just refresh the page fresh year Isn't amazing what technology can do. Yes, man. It's so it's so crazy Dave like Yeah, man, and kind of scary when you think about it I mean, you can look at it that way you can look at it that way But then again, you can look at it from a business perspective and a marketing perspective and be like holy cow Thank god for it because how else would I be able to build my business? Let's see. It looks like pending partner requests from uh inspire digital perfect So just click on that And then it'll take you through where you have to put in your password and then that's it And so all that do all that's doing is just allowing me to run the ad from my side Um, and then once we hit our number which at that budget, we'll be at a thousand in the next We'll be at a thousand with the net within the next within the next I mean, I don't want to over promise, but I just I run this ad in my sleep So I I know the exact numbers and time frame we'll be at that number within the next within the next five to seven days So once we pass a thousand then you can always Come back to this and remove me Okay, so just like you clicked on respond to request you can come back and then it'll And you can come back and it'll say remove and you can just remove me Let's see how well it's here. Yeah, approve request You must read your password. Yeah, what's my password that I don't know Hmm that for the For facebook. Yeah for facebook your password just to log into facebook all they're doing is just confirming that you oh, yeah I can remember what it is And I have to log in with it You may Plus of passwords everything is very much Let me see here Okay, there's my password and I suppose they want me to put my password in so I'm not uh Giving away my information to keep us from having Nice See that works here and I think that worked Okay, awesome. Let me just refresh my page over here You'll be I think you're on there now Awesome. Cool. Okay. So all I'm gonna do is just add myself And we are good. So let me assign Perfect, and then just let me know what card I can use either a visa master or a max And I'll email you an actual like receipt or confirmation from the facebook ad so you'll get record of that here one once we're done all right So you take the credit card over the Yeah, I could just take it now All right, it's a visa Okay 4798 Yeah, see how that's a that's a vertical That's a vertical shot right there That's a vertical shot. I mean I can easily I can easily pull a home like I could facebook first of all on 99 of them what I do is I um And I actually have my buddy Scott joining us real quick, but um, I'll tell him a hold on But on 99.999 of every single ad that I run I have facebook pull the image for me. So I'll just type in like Homes in wisconsin and facebook pulls hundreds of images that I can just use So I can easily get one from them or if you have one Then then I can use that but It almost doesn't even matter like the image the image is not is not the make or break at all um So don't even worry about it like I'll just pull the image of a nice house and I'll use that and I'll send you I'll send you a picture tonight when I when I have it all set up Okay There's lots of fun things that I find wrong on inspections I'm telling you Dave that that right there man What I would do is I would brainstorm And I would write down all those things And and and that becomes your pdf that becomes your free guide So so whether it's pros and cons whether it's top tips whether it's what to look out for You have all these different ideas. You have all these different Pieces of knowledge in your brain that you know a homeowner can benefit from we just need that on paper And and that's what we call a brochure, right? That's what a brochure would be so That right there man is how you're going to win the game That's how you're going to win your local area over is by is by offering a pdf and getting people to download it all day All day every day people are downloading that pdf Going to your email list scheduling appointments with you for a home inspection So let's knock out step one and two And then and then just reach out to me. Let me know Let me know when you want to let let me know when you really want to dive into that And and we'll set up another call where we focus just on that but but again What I what I really want first is is is some type of pdf. That's what needs to be done So Whether you can put one together whether you want to reach out to someone on fiver and have them help you with it To to begin with that's an amazing place to go. In fact, I went there. That's where I got my book I got I have a pdf So I turned mine into into 55 pages But I literally hired someone to on fiber I hired them for like I think I think I hired them for like 40 bucks and they put together like 10 pages for me And I and I got those 10 pages back. It was on the topic of social media marketing for real estate agents I got I got that that that document the word document back And I think it was like 10 12 pages and I turned it into 50 55 because all I did is I added my my knowledge I added my two cents to it. I added a bunch of images And I and and now that became my bait And now I captured leads from that as I run ads to real estate agents I I captured leads because I give that away for free and people are scheduled appointments with me So That's where we need to be next like that's where we need to be next I don't know how soon or later you want to take that call But that's where we're at next step one. Let's knock out these these links step two Let's take this light count up, but I'm telling you we're going to be there in the next few days Just reach back out to me and and let me know when we can dive into step three That's where I really want to start helping you take over your local area. Okay Okay, but the branding and this light count that's first Then we get to that step next definitely the more people that See that your pages like and you just get more respect, I guess from that and Versus somebody that has very few likes on their page and people aren't gonna really Want to go to that person but if this person did a lot of good stuff Yes, getting a lot of likes that They're gonna get more business. I would say so These are all perfect pictures man awesome pictures, but the vertical they're vertical images So for the ad like this is horizontal right here, right? So I'll just simply I'll pull some images from facebook and I'll set it up to get tonight and I'll I'll send you I'll send you like a snapshot right before we go live with it Yeah, cool That'll work Sounds good Dave. So if you need the man send me a message I'll message you on facebook my phone number as well So if you need to call me text me send me an email But I'll email you here shortly the video for step one and then and then we'll go from there Then you can be able to send me a like a invoice. Oh, yeah, you'll get that email. You'll get that here shortly Okay, excellent. Excellent. Cool That will work and put that in my records then Next is step three. So let's let's chat about that sooner than later and let's start capturing some leads, but yeah Let's get a PDF. You know something simple. Let's get something simple put together first. That's what we're going to use to capture them All right. Well, I'll work on the step one. I'm getting the links on Yes, it is and all that good stuff and That email will be titled step one. So I'll send that to you. I'll send you over step one And that'll be a simple video. Okay That sounds like a good plan All right, Dave. I'll text you my number here in a in a in a second as well. So message me or text me if you need anything All right, sounds good. All right boss. I'll talk to you soon. Thanks a bunch. Yep. Thanks. Bye