 Let's say we were to build a brewery. Let's just say we did it for your product with a golf thing. And let's say there was two walls there. I would just have muralist like do art. That art gets swapped out every quarter. We take photos of it. We sell that art on the NFT. So now people are like legitimately owning something. You could even fractionalize it because it's a big piece. You can fractionalize it. We can put a little piece on their glass. Now when they come their ticket is like their glass that got mailed to them directly. So you make a beer and it has that name or the IP on that label. Exactly. Yep. And if they want to trade it they can. But now you're giving somebody a reason to show up on a piece of art that will never be there again. And you're including artists and for the first time they're going to get paid. And so this is the Web 2.5 thing where like you're introducing a new community to a wallet that has no idea what that is. They're for the first time getting recurring money. And then we're just replenishing the funds as more people come. And then bust more art, more artists and you win.