 Business integrity, just being a good person, doing the right thing, treating people the way you would want to be treated, like not cheating and stealing, being honorable, like it goes a long way. And I know there's a bunch of stories about how sometimes crooked things happen, like don't be that person. I remember a couple, this is actually recent, a few weeks ago, a couple months, no, about a month ago, I was negotiating a deal with this one company, and ultimately by the end of it, they were going to purchase more product than we initially spoke about. And so the shipping costs changed drastically, so it was like a $20,000 difference. And I recognized it, and I'm like, I could use this extra 20, you know, because there's things to pay for. But is that the right thing to do? And so I went back to them, and I told them, hey, listen, I noticed there's a huge price difference in the shipping, so I'm going to pass the little bit of savings back to you, so it's not that full amount. And I think they were kind of like taken aback by it, because honestly, I don't think that's something that people do. But for me, I'm like, listen, what goes around comes around. And so I did that, and like a month later, my PR firm that we were working with, they called me, and they're like, hey, listen, there's this, we ran some ads over what you agreed to pay. So I think we were supposed to be doing ads for like $1,500. We ended up getting billed $4,500. Now granted, the ads still ran, but because it was something that I never approved, and they called it, they reached back out to me, and they're like, hey, we're going to refund you $3,000 because, you know, we noticed this discrepancy. They could have not said anything. The ads were ran, it still probably benefited us, and it would have been a win-win. But it's about doing the right thing, like in both of those instances, the right thing was done, and it's not easy because it's a lot easier to just take the money nobody knows you move on with life, but doing the right thing, you'll be good to go.