 Hey, what's up guys? It's coach Ben and welcome to episode one of my Q&A now every week I'd say going forward. I'm going to have one video. That's like this where I'm going to respond to two questions So here's how I handle all the questions that come into me If you are on my newsletter that showing me that you're a serious coach So if you are not on that yet Go ahead and get on that and that's how you can communicate with me pretty much on a daily basis Here's where I'm answering a lot of questions that coaches have so if you are on my newsletter I take the top two or top three questions that I know are being asked all the time And I'm gonna be making a video like this to go into way more depth Now I'm gonna pull up a few of the questions that I've gotten a lot of the questions I see recently are about how to structure the actual business and that's the whole point of this channel And so the best resource I can give you right now if you need you know from A to Z all the steps You need to do go check out my book. That's the quickest way I can help you Going forward with your Academy is going to grab that book. It's gonna be in the link in the description But here are some more technical questions About the actual training. So here's one right here. This is from Shay Hado actually Shay You and I have been on the phone. We've talked a few times before But you asked me How can I get all my players to train at more of a central location instead of traveling all over for sessions now? I think this is a great question Because this is something I struggle with especially at the beginning I used to drive all over my city to go train players and I would accommodate them I would go to people's houses to train. I would train out of people's backyards I would drive 30 minutes to go train at a high school that was really far away and I did everything To accommodate all the players I was training all the clients because I thought in my head that I had to go to them And at the beginning, I think I needed to do that I think I had to do that to get my name out there so I could grow my client base and all that's great But over time I started to realize Man, I am wasting so much money on gas right now, and I'm wasting so much time And the way I like to teach all of the trainers who are in my mastermind or those who go through my four-week course It's all the same. I want you to be efficient with your time I want you to be a machine out there this way when you go out to one location Everybody's coming to train you so how do you do that? I think it's a great question this comes down to your Mentality and your mindset on how you want to operate things Those trainers out there are not going to do it the way I do it and that's fine But if you want to train at one location that needs to be part of your terms that this is the place you're training at and whether or not someone's gonna drive five minutes or Three hours to come train with you. That's where they're training. They're coming to your location This does not mean that you need to have a A facility that you're training at and I know there's a big misconception a lot of times Coaches asked me when they when they're starting their academy. They're like, hey, like, you know Do you have a facility there? I and no like I just train out of local parks that are free So there's zero overhead, but I have a specific place that players and families come to meet with me They know that I'm not going to go anywhere else and this way I can literally set my schedule up to where I am training between the hours of like three and six p.m. And At three o'clock at four o'clock at five o'clock. I have all of my sessions at one spot rather than the old days of me Driving back and forth and maybe doing two sessions in three hours and me spending a lot of money on gas and me not having A set location. That's how it was for me back in the day. Now. It's very structured Players come to one spot that I'm out and I don't go anywhere else I don't do any training at any other locations It's at one spot and I know at that point if someone's committed enough they're going to meet me there and a lot of parents honestly do not want to drive more than 10 to 15 minutes unless they know it's a great investment for their child And this is why you have to be very confident over the phone confident with parents Explain to them why you have one location and why you're not going to travel anywhere else because A lot of people want the easy way out. They want you to travel to them So they don't have to commit to anything and that's how it was for me at the beginning And I hope that helps you Shay. I know we've talked a few times But I think this is going to be very critical for you moving forward because If you are too spread out if you have one location over here one location over here It's going to be impossible for you in the long term To build out consistent days of training at those spots because you're going to be going to too many places I think it's smarter and it's going to be more efficient for your time If you just have one dedicated spot where players come to you So this is going to come down to confidence And communication when you're talking to parents And I think too if you have that on your website that you have one location But while you're on the phone while you have your sales calls with parents You need to be very clear with them that hey, this is where we train This is where all of my players are coming to right now and this is where you guys are going to be coming So I hope that helps And if it did or if it did not Email me again, and I'll shoot another video. Um, and so the next question I got here Let me pull this up really fast This is from Tegan Tegan wanting him and Tegan said Hey coach Do we have to have insurance to train players a lot of fields and schools won't let me train Players because of insurance do I need insurance? So this is something that also I go into a lot of depth In my book called the startup soccer academy. So if you need actual help with that Awesome, go go check that book out, but I will answer the question now And the answer is yes, if you don't have insurance Then let's say I was training at a private school after school I came in I started using their field And a kid that goes to that school broke their arm or they Twisted their ankle really bad and they had to go to the emergency room That would fall on me. And if I don't have insurance Then at the end of the day, I will be screwed on that. Um, and the family could sue me The school could sue me and you don't want to be Putting yourself in any dicey situations. So yes, you do need insurance You need a very specific type of insurance In order to do that at whatever school or organization you're working with And the easiest way to find out what you need is by simply talking to them and asking What is the type of insurance you need? But if you are not covered if you go to schools or even if you go to a park Um a park that I go to and you know players get hurt Then that's your fault and if you don't have insurance, you're not covered. So you need to have insurance Yes, that is the the answer to your question Because a lot of fields or schools will not allow anybody to train there unless you have that And that's one of my golden rules with trainers. I don't want you to go out and train players With having the thought in your head that oh crap I don't have insurance. So maybe we can't tackle today or I can't play aggressive with the players Or players can't be aggressive with with each other. You don't need to go Have that mindset you need to know that. All right, everything's good Not only do I have insurance, but I have a payment system set up I have all my marketing set up everything is set up to where you are Concentrating on the session when you're at the session Like that's the primary focus and if you have all these other outside negative things that go in on your mind that Are making this harder for you then that's going to make the sessions worse And that's going to decrease the quality of your training But if you have everything set up, this is why I've created all my resources is for you to simply copy and paste You know the same systems I have then you can enjoy the training and not have to worry about the insurance stuff or the business stuff And that's where I come in a place. That's where I help out. So I hope to answer your question Tegan I know we have one more question here Let's see here Tegan you already asked that one Hold on with me. Just two seconds Okay, cool. This is from Jaime Garcia and I think this is another great question that gets really overlooked from Trainers and not just trainers, but people who start businesses period Jaime's question was He understands the different types of businesses to start so there's a sole proprietorship There's an LLC escort or a nonprofit Um, he asked me what is the best case scenario to start which one should you pick? And for me, this is all dependent on Two things where you live. So where you live is going to determine, you know, what tax advantages you you have Like if I lived in california, um, I could not have the same Structure with my business that I have here in texas because they have state income tax So I would have to have different paperwork. And so this comes down to where you live number one That's going to also determine, you know, how much money you pay in taxes So setting up your business the proper way the smart way And knowing that you have either a sole proprietorship LLC escort Or nonprofit that comes down to you talking to someone that's in your town that is running a business And specifically a sports business I would not want you to get advice from someone who's not doing anything else because They have been doing something that basically is what you want to do in a different sport And I would follow someone else's advice and I'm talking about following someone's advice that's been doing this for years Not someone who's been doing this for two months. This is why I feel very confident When I help trainers with basically anything else other than that, um, I feel very confident helping anybody Because I've already gone through all the mistakes in soccer specifically And I know I can help other trainers in other sports, but soccer is my sweet spot I know that I can help any trainer out there with their business But this specifically What I would do is I would talk to someone who's within sports within your city or the city that you want to start This way there's zero confusion On that because that is a step you have to take in order to receive online payments The way that I teach that's in our programs You have to have that set up if you don't have that set up You technically don't have a business and officially there's nothing registered So that's what most trainers do. They try to do this The cheap way the easy way where they they just try to use PayPal. Um, and there's no business setup When you do that you will run into the the problems that I talked about earlier If you don't have an LLC or the the right business structure, then you won't get paid online People are not going to take you as serious as well. So this is something that's really really important So the second I think the second piece to answer a question is Not only do you want to talk to someone who is within that Within a business that's within sports Not only that, but I would also talk to a CPA. You need to talk to someone that legally understands The concept of your business and this way you can find all of the loopholes with taxes And I know I've created another video about this. It's not the most appealing thing to talk about But if you understand That you can write things off within your business If you have your business set up legally you can do that if you don't then you cannot do that This way when you talk to CPA, they will be able to walk through The little steps that you can take Based on where you live. This is why I live in Texas Our rules here are way different than everywhere else. So I can't you know Tell you exactly what you need to do whatever city you're in. This is why I would go talk to somebody else That can really answer that question in depth, but I hope this helped out You do need to have That covered if you don't have that covered You're not going to be able to do this. Um, and let's see here. I think I had one more question Um, this is from Josh and I know this is a longer video, but thanks for sticking around. Um, I'm gonna do this Um, just whenever I know I have free time probably once a week Uh, but this is from Josh. He says Hey coach How do I grow my program through a referral program? And this I think is a very common question um, and I know I go through this Very in-depth and my four week program that's very popular now. There's a lot of trainers who are in that um, this is like basically Copying and pasting my business into your business if you're interested in private training Group training camps clinics if you want to do any of that at a high level and you want to do a full time Go check that out. It's in the link in the description But I'm going to give you my answer here. Um, and I because I think It's important that I that I answer it when you think about a referral program It needs to be something that's very simple for parents to understand Because remember you are training players, but there's another layer to that you have to have a good Communication and good relationship with parents if you don't have a good relationship with parents you will never be able to build out a referral program because The odds of you telling players at the session. Hey, bring your friends. They're they're not going to do that You need to talk to the parents and maintain a very solid relationship with the parents With every single one of the parents who's in your academy I think in my opinion, they were equally as important as the players that you train So if you don't have a good relationship with them, what I'm about to show you is not going to work So you need to have something simple number one And if I was you I would do this to where If you're doing group training private training camps clinics, it's pretty much all the same You want to give something away To whoever's referring players in In exchange for them bringing someone into your program And they need to bring someone into your program that is paying not someone who's coming to check out a free trial So you need to have The exchange between a client who you're currently working with Their parents are going to recommend or refer other Families into your program and all that's great and in exchange you're going to give something away for free So that could be a free session that could be a free month of training that could be A free camp a free clinic. I mean you can be as creative as you want but it needs to Be set up to where it's simple and I see so many people they over complicate this they They tell parents if you were you know refer one player in you're going to get two free months of training Like you can't give that much away for free You need to have it set up to where it's structured for you And it's a win-win for the parents because all parents out there are going to want to help you Especially if you have a good relationship with them and their son or daughter And this is the thing I know for myself Once I found the right people to work with in my academy I knew That if I built a good relationship with the parents and I'm not faking it like this is a genuine real thing I'm going to watch kids play I go meet with parents at starbucks. I talk to them all the time over the phone I do the things that most people don't want to do Once I did that the referral program is very simple and I know right now Based on what I'd share with you if I use that If I met 10 kids That I started training right now I could quadruple my program in the next two weeks by simply just having that set up So I think that's a very valuable tip that's going to help you But I hope that answered your questions if you have any question on that shoot me another email and I'll go into More depth. So that's it for today's video guys. I know this is probably the longest video That we have on youtube so far I will be posting videos like this periodically. So if you have more questions I want you to reach out to me. So if you're on my newsletter, go ahead And you have my email there. Go ahead and email me whenever you want And I'm going to collect the top questions to answer on here And if you want to start your soccer academy the right way And go into way more depth than what I just talked about and you really want things to be set up within the next day or so Go check my book out called the startup soccer academy There's going to be a link in the description below That's going to take you to that page where you can read more about what's in the book That book has now been sold to hundreds of trainers Worldwide and a lot of these trainers are very successful now and that has been the foundation to their success And I don't say that to brag I say that because I know it's helping and I wish that's something I had at the beginning when I started training players There was no information like that. I had to learn through trial and error to become successful with my academy And that's why I wrote the book. I don't want you to stumble your way through Training players. I want this to be something that's very successful for you And that book is a fantastic resource for you and you can go check that out right now So that's it for the video guys. Thanks again for watching and I'll catch you next time