 Hey, what's up guys? It's coach Ben from soccer entrepreneur and in today's video I want to talk about something that's really important that I've gotten a lot of questions about from soccer trainers out there Here in the US and all over the world, but a big question I get is What should I do about my competitors? I see that they're charging certain prices they have different types of camps clinics What do I do about them? And should I even be concentrating on them? And how can I make myself different? and everything that kind of comes back to me like it makes me feel like Everyone's trying to compare themselves to other people and Trust me when I say this I used to be like that in the very beginning when I started training players There was another academy here in town and they did things radically different than me They trained players in big groups they were very successful at the time and The more I started concentrating on what they were doing the more it took me away from what I wanted to do and This is the thing that you have to do you have to understand and Know who your competitors are. I don't want you just to go into this blindly not Thinking about who's doing this in your town because if everyone's doing the same sort of thing No one's gonna stand out and that's kind of the problem I see with a lot of trainers is they're trying to copy everyone else and they're not trying to do something that makes them Stand out over everyone else in their town. So if I was you I would study and figure out who's doing what in your town and You might want to model what they're doing and take little bits and pieces of what they do and make it better but at the end of the day The people who are going to be attracted to your program are gonna be there not for you They're gonna be there for their kids. They're investing into their kids. They're investing into the results So if your program can get better results than everyone else Then you will be the leader in your town and if you can't do that then whoever else is they're gonna be the best program in town so it's not about Trying to copy and figure out what everyone else is doing and just do that You have to find out what they're doing see what they charge see how they charge people See how many players they accept in their program see where they train. It's okay to know all that but if you Create your academy based around what another program is doing You're gonna look like a copycat and I know that because there's a lot of people in my town who try to do that to us and At the end of the day They're never gonna succeed because they're not trying to be original and do their own thing They're just trying to find something that's already working and duplicate that So what I want you to try to figure out is okay. Who are my competitors? How much are they charging? How much value are they actually giving so maybe you should go to one of their sessions go watch to see how they do things And that's the thing that I know at the end of the day the thing that's going to separate us from anyone else is We just care more I care more about helping players than anyone else does so it doesn't matter who Starts an academy tomorrow my town. They're not gonna care as much as me because I know I'm gonna do whatever it takes to help players get better I'm gonna wake up at 5 3 in the morning to go watch kids play on Saturdays across town if I need to I'm gonna do the little things That make a big difference and if you're not doing those things Then you're just gonna be considered as an average trainer and if you want to do that That's what everyone else does. That's that's why no one really stands out these days It's because everyone's just trying to do the same thing. So that's my kind of response to The questions I think it's it's very good to understand who's in your town Who's doing what but you can never compare your prices to someone else's if you're just offering the same thing Like and you'll never feel like you could charge more money for your time If you're offering the standard one-hour session or two-hour session, however you do things You have to go over and beyond Anything anything that anyone else is doing in order to raise your value. So remember that going forward I've talked about this a lot with some of the trainers and our soccer Academy mastermind And now people are able to charge two or three times as much money Per hour based on the value that they provide So if you're offering a lot of value your fees can instantly go up If you are offering that actual value if you're not then how would you ever want to raise your fees and parents would never believe? That you're worth anything Unless you provide a certain amount of value for the players. So that's it for today guys and if you have any questions for me Comment below this video or shoot me an email at start your soccer Academy at gmail.com That way we can get in touch if you have any questions about my own personal mastermind Go in the link in the description. You can read all about it there If you are a brand new trainer and you need my help I would highly recommend starting with the startup soccer Academy book that I published last summer That book has helped hundreds of trainers now So I would highly recommend you start there So there's gonna be a link below this video where you can check that book out And if you have any questions, like I said, just shoot me an email or comment below and I'll see you next time