 Hey coach welcome back to the channel now if you haven't yet make sure you subscribe because every single day we are putting our content which is designed to help you to grow and scale your business in whichever sport you are at this point we've got success coaches who are currently putting our content in basketball swimming sports performance and soccer and what they're doing is they're putting our content for you to help you to grow scale and take your business to the next level right so make sure you subscribe and also if you want to get in contact with me to talk about your business then there's two ways you can do that as well first way is you can reach out to me via email to make money coaching sports at gmail.com or in the calendar link in the description of this video you can click on it and you can schedule a free 15 to 20 minute call with me and I can show you some actual steps to take this week to grow and scale your business to the next level right so let's get straight into today's video today I want to talk about how to market and how to promote your soccer coaching business within your local area now something we do at our company is we help coaches to grow and scale their business using marketing techniques right now I speak to coaches every single day in multiple sports now something I always get asked is co-leo I'm struggling to get new clients I'm struggling to grow my message in I'm struggling to to to get a stronger branding for my for my coaching business right I get a lot of promoting and marketing questions from coaches who reach out to me or I speak to over over zoom so what I want to do today is I want to break down three very simple ways that you can market and promote your your soccer coaching business to grow scale and get more eyeballs on what you're doing okay because the more people that know what who you are what you do what you're about the more likelihood that they're gonna join your program and you're gonna grow your clientele okay so these free ways can be used not just if you have a soccer coaching business but if you have a sports training business in general okay so if you're in basketball if you're in baseball if you're in in football if you're in soccer okay whichever sport you're in right you can use these three ways that I'm about to share with you today to grow your business and take it to the next level right so the first way to market and promote is via social media right setting up social media channels so this could be Facebook Instagram Twitter TikTok and our class YouTube as well as social media YouTube right setting up these platforms where you can put out your message and you can put our content on a regular basis and however much you want right if you set up a Facebook or Instagram account ultimately you can promote your business as much as you want you can put out content as much as you want and in today's day and age the truth is most parents are on one of the social media platforms if it's not Facebook they're on Instagram if it's not Instagram they're on Twitter it's not Twitter then they'll consume content via YouTube right so as a business owner it's really important that you are on one of these social media platforms okay now using the social these social media platforms is the most important thing and knowing how to use it so within our program we teach coaches how to use these platforms to grow their message grow their branding and ultimately okay get new prospects and clients to apply to work for that to work with them okay but what I want to encourage you to do is if you set up a Facebook page for example a business page get really good at that one business page because once you get good at that one business page then ultimately what will happen is once you've mastered that then you can set up an Instagram page once you master Instagram you can move on to Twitter right each platform is very different and each platform requires you to market and promote yourself in a different way okay if you're using TikTok it's obviously more video if you're using Instagram it might be video and images if you're using Facebook right there's different ways that that viewers engage with content via Facebook okay now if you do use social media few things I want you to take into account to grow your to grow your your audience and to grow your messaging on them right so first of all is I want you to share results of clients that you're currently working with okay if you're only working with one client then show the journey that client is taking within your company right where did they start how were they when they first started how are they now three months four months five months later with your with your training okay share testimonials this could be written testimonials or this could be video testimonials right of parents and players that you're currently working with okay so that way any parent that come across your your Facebook page they can see the testimonials and it gives you more credibility because it shows other parents that right someone is already working with this coach and they've really got great results and the third way is create content related to a problem specific thing that players within your sport are suffering with okay so if you're in soccer for example something that's huge is confidence so confidence in soccer players is massive and if you don't have confidence then you can't ultimately perform to your full potential so your content could be designed around videos specific to building confidence on and off the pitch right or on and off the field okay so your content has to be specific to problems that your your clients or parents are facing with their athletes something I don't want you to to use these social media platforms to do and this is something coaches do use it at for is to promote yourself to talk about last week's match or game okay talk about things that are not related to your clients and to results okay everything needs to be specific to problems that players parents are having within the sport sharing testimonials of parents and players that you've currently worked with and showing a journey that clients are taking when they join and when they ultimately end up growing within your business okay so social media is a great way to market and promote and the great thing about it is free at the moment is free right you can create a Facebook and Instagram page for free and just use it to promote your business however much you want really okay so the second one is creating a referral program so what I mean by referral program is if for example you have one a client at the moment that you're working with it might be a one- to-one or a one-on-one client reaching out to that that client at the end of the month getting on a 15 to 20 minute call with them talking about their progression within your business so how their child has progressed since they started and where you see them now showing them their strengths talking about areas of improvement going into the next month and also talking about how you're looking to grow into well to grow the program with like-minded players just like the one you're working with okay and ultimately what you want to do is you want to set up a system where if a parent who is currently part of your training business refers a like-minded client to you or a like-minded parent to you and that parent signs up ultimately Mrs. Jones who has referred that parent to you will get next month's training for free or you could set it up where there's a discount in place okay personally I like to offer a 50% discount if a parent refers someone into my program but you can set it up however you however you want you can do 15% off you can do 20% off right it's completely up to you but what we want to do is at the end of each month we want to go to parents that we're currently working with we want to talk about the progression their child is having with you and we want to talk about the referral program in that if they refer another parent who signs up and registers into the academy then their child will get the next month completely free or they get a discount of the next month's training subscription okay now if you don't have any clients then you can do this as well where you can offer a discount if if they they join okay so if you speak to enough parents and you can say to them right we're having a promotion that the first five clients well the first five parents just to register and sign up with to train with me will get 50% off a three month commitment okay or they get the first month free and the other two are paid right so one month out the three free of charge okay so there's a lot of ways you can set this up right I would you need if I was to talk about every way that we have okay this video will go on for about two to three hours okay but if you need more help with this again get in contact with me in the description there's two ways you can do that right calendly set up a 3 15 20 minute call I can show you different ways you can set up a referral program within your business or just send me a direct email to my email and I can show you some I can respond with some some different strategies that you can implement to to grow your to grow your clientele and to set up a good referral system that brings in two three four five six new clients every single month into your business right the third way is setting up a free clinic so what I did when I first started my coaching business was I started with six clients right so I started with group training and I was working with six clients at the time what I did was every month I ran a free clinic okay so I'm in soccer what I did is every month I changed the clinic one it was focused on striking the next one was focused on defending the other one was more skill specific what I did is I went to my current clients and I offered them a discount off the upcoming clinic so I said to them if you guys bring a friend who signs up to this clinic that we're going to be running next month then ultimately you guys get to go to the clinic for free and your friend will will will pay for that clinic so if your friend pays for the clinic you guys get to attend for free and ultimately what happened is is the first clinic I started off with eight so from the six clients that I had that I reached out to they bought two friends so that first clinic I had eight what I did is those two new players I then got on a phone call with them and I sold them into my week-to-week training so I started off with six I grew to eight and then I ran another clinic the following month and I did the same thing at the end of the month I reached out to the eight parents again and I said to them right we're running we're looking to run a striking clinic or I can't remember a skills clinic next month right if you guys bring a friend you guys get to go to that clinic for free and from that eight I managed to get two more and that grew to ten and I kept doing that once a month and to the point where I had over 20 players within my group program okay and if you do that within your business you can grow your clientele per month by two three four five six extra new clients that you're bringing in into your ecosystem okay and it's very easy to do all you need is to you need it you need to be consistent and you need a you need to have a set day set time that you're running these clinics okay this is again something that we can help you with we've been doing this with coaches since 2017 when we started the business right we've been helping coaches to set up these camps and clinics that bring in new players and that then we can sell them on into our long-term training program okay now if you might be asking if there's a client that comes to your clinic they register to the clinic but they can't commit to your long-term training then what you can do is you can set up a clinic subscription with them where they subscribe to attend your clinics once a month and that's another way we can show you to do that right setting up a subscription model where those clients those parents are bringing their child once a month just to your clinics but that is only going to work if you stay very consistent with running clinics every single month right you're not going to have you're not going to have parents sign up to your to your to your clinic subscription and then you're not running clinics every month right it just doesn't make sense okay so that way before you do that you need to make sure that you have the first three four five clinics set up in place with dates times ready in place so that parents know that right in january we're going to we're going to have a shooting clinic in february we're going to have a a passing clinic in march we're going to have a skills clinic in april there's going to be a goalkeeping clinic right every single month there's a new clinic and it gives parents something to look forward to and also okay you can set up a subscription where they're paying just to attend your clinic that way if a parent isn't as committed to your long-term training they can come to your program once a month and you haven't lost them out on on becoming a client okay so hopefully this video has helped if you want to reach out to me to to learn more about what we do at our company or if you want more help again visit the description of this video there's a couple of ways that you can get in contact with me i can show you in in more detail over a zoom call about these three things i've shared today and also what i want you to do is make sure you subscribe to the channel right as i mentioned at the beginning we've got success coaches within our program who are pumping out content every single day for you guys to help you overcome any any problems struggles obstacles that you're facing within your basketball swimming sports performance business okay so make sure you subscribe to stay up to date at this point we've got content going out on a daily basis right monday to sunday there's going to be videos going out specific to problems that coaching coaches are facing with their business right so thank you for watching again make sure you subscribe to stay up to date with what we do okay thank you and i'll see you on the next video