 Okay, we're going to get started at 11. Welcome everyone. Thank you for joining us today. We're going to wait for a quick moment to have some our speakers join us on screen. While we're waiting, I want to let you know this will be recorded and we'll be sharing the recording with you later. And also just so we know that people as we're waiting for folks to join. So if you're able to put your name at your organization or where you're coming from in the chat, that'd be great so we can see who's with us on this panel on this webinar today. We'll wait just maybe one more minute for a couple more folks to join. Okay, checking the chat. Hi Yvonne thanks for joining us. Hi Della. Hi Chloe. Glad you could join us. Hi Sarah. Hi, I'm Casey Alice. Wow, everyone's responding great. Oh, this is so great. Everyone can hear us. We know that people are still going to be joining us as we go but I don't want to take up too much time so I'll get us started. Hi everyone my name is pay on me I am a senior manager of communications and events that Asian Pacific Fund. I wanted to start off first by introducing you to the rest of the giveaway team beginning with our campaign co-host API data. Sorry folks my tech just all of a sudden was like glitchy on me. Thank you so much pay on and thank you everyone for joining us and from the from the names of the organizations that I see in the chat. Many of you have been part of given me from the very beginning and some folks are new to to what we're doing here. Just really honored to have kicked this off. And now that we're in our third year with the Asian Pacific Fund and pay on especially thanks to not only your leadership but all of the assistance you've provided along the way in in growing this this movement really. I still find whenever we do this their organization and I as someone who chairs the California Commission on API affairs run API data feel pretty abreast and aware of what's going on in our communities. Every year. I'm pleasantly surprised by organizations that I have not known before that are doing such amazing work. So I would say in addition to all the ways that we grow grassroots philanthropy. In my mind it's it's also just just holding up the amazing work that's happening and hopefully other funders also get to pay notice right in addition to the individual donors. In terms of the amazing work you all do. So thank you again for your interest either if you're a first time organization or a returning organization in this work. Thank you so much back to you. Thanks Karthik and then I would like to have our partners at mighty cause introduce themselves. I muted so hello I'm Sarah. I am a project manager with given me and I am working with mighty cause and we do all of kind of like the support for you all. And we help kind of just pretty much run the platform that you all are working on with all of your awesome organizations. And Don is here as well. Hi, I'm Don I'm supporting Sarah as she supports you. So we're very excited that everyone's on and participating and we cannot wait to see how you all do this year I know it will be amazing. Hi, I'm Sarah and Don and I also want to quickly introduce our panelists, we have Audrey Chau who's the development associate a coalition of Asian American leaders. We have Samara Mia, who is the development manager at womankind and pearly who's grants manager northeast medical services, we'll be hearing from them a little bit later today. But before we jump into the content I wanted to provide a quick overview of our campaign and some updates. And this is the third year we are hosting given me and it's been so great to see how it's grown. And we're hoping that all of you can join us to make it even bigger and better than it was last year. The campaign will kick off at 12 midnight Pacific time on May 1 and then end at 1159pm Pacific on May 31. As you can see registration is required to participate so if you haven't registered yet please do so soon, even if you've participated in the past you'll still need to register to be part of this year's campaign. And the deadline is Wednesday, April 20. Some new updates. If you've noticed on the logo on the slide we are now recognizing may as Asian American and Pacific Islander Heritage Month. We're going to download these new logos in our shareable folders and the updated toolkit. Also, when you start posting about this on social media we asked if you could use the hashtag given me and or hashtag a API HM, because then those posts will be able to show up on the social media feed on our campaign website. The other new thing is, aside from credit card fees this year platform fees will also be deducted from donations donors will have the option to cover these fees. So if you haven't experienced a large percentage of them do so that you'll still be able to receive 100% of the donated amount. And then on a piece of good news in case you missed it on the email on Tuesday, we've been able to secure $200,000 for our given me awards, thanks to the generosity of Dutch Brothers Foundation and the walls age culture foundation. For the culture foundation sponsorship, it's actually for a brand new challenge. So we're going to be sharing some award details hopefully soon to tell you about all the different contests will be holding. How organizations will be grouped and also what the award amounts will be. And then lastly is a bit of housekeeping this webinar is for you, we're open to all the questions so please submit your questions through the question box or through the chat, and we'll try to do our best to answer as many as we can. As I mentioned a little bit earlier we are recording this webinar so we'll also share the link to the video and upload it to the campaign site. But I would like to hand it over to Sarah mighty cause. Awesome. Okay, cool. So for my segment, I'm pretty much going to talk to you all about the mighty cause platform and the functionality that we have for peer to peer fundraising for you all. And really just how you can really elevate your campaign and just really reach out to all of the supporters that you have for your organization. And what we're going to really talk about is peer to peer fundraising so what is it. Why should you use it, how, who should minimize this, who should do it, and how do you set up your ambassadors for success. Okay, so pretty much if you're new to peer to peer fundraising. Pretty much it refers to any fundraising pages that were not created by an admin of your organization. And that means people that you know you might have donors that come to you and you're asking those donors to then reach out to their community members. So these are your ambassadors these are people in your inner circle, who are super engaged, your board members volunteers, people who work at your organization. How are you going to engage them, you're reaching out to them asking them to pretty much set up a page to help kind of advocate for your event on given May. So these are really important because it's a really great way to cultivate those who are really care about your organization. So if you have shared their personal stories, what it is that they love about you and why they want to encourage like their friends and their mentors their family members to donate to your organization on given May. So you can see on this little cute little graphic. These are your typical donors, typical kind of traditional donating fundraising, you're able to reach only so far. But if you implement peer to peer fundraising, all of those little hearts that love you are then able to reach out to their connected hearts and you're just, you know, you're getting even more donors. Which is really good, because that helps you raise more money for your cause and really climb the leaderboards on the day of the event. I want to talk to you a little bit about peer to peer fundraisers already kind of address like who you would be asking kind of your board members volunteer staff. And you can provide the resources and the tips and on the mighty cause platform, we have it so that you can create a template that you can share with people. And I'll show you in a couple slides. But pretty much this is just a way to kind of just really help your kind of strategy blossom. And all these funds are directly sent to your organization, they are not competing with your kind of program. They're working in tandem with it, which is really nice. Which is, I mean, which is what you want to do you want to extend the reach of your organization. So super quickly, I want to kind of cover the functionality of the mighty cause platform has for you all. And this pretty much means, like you can create a template, which is really great. So when you log into your account, you're going to go to the side panel and it's going to say fundraising tools right here, you can click it and you can start editing your fundraiser templates. And it just makes it really accessible to your supporters what the end of the day you really want your peer to peer fundraiser fundraisers to be able to kind of quickly help you in an easy way and a fun way they can tell their own story. But before they do that you can make it super quick, you can edit, you can add a placeholder image, you can edit a goal that you think a fundraiser could be able to raise for you you can edit your story. It's super easy, we want it to be easy for you all. Of course, if you need help you can always reach out to our support team as well. And then to kind of elevate it if you're like, we've done peer to peer before what's next. We have team fundraising, which is pretty much all of your individual kind of peer to peer fundraiser campaigns can then be added to a team so you can say hey our board wants to fundraise for us, you can create a team fundraiser for them. It's a nice place because then you also have kind of some gamification happening. You can have a leader board showing how the board members are doing. It's a nice way to really amplify your campaign. And then that was super quick. If anyone has any questions they want. We also have an awesome support team available so if you need help setting up your peer to peer fundraiser pages or your team fundraisers or if you just want to know more. You can email me out to them by email or you can call them. So I'm looking at our queue. Does anyone have any questions it's quite quiet today. No one's put any in the chat or the Q&A box. I think what we can do is we can move on to the next segment but again if you have any questions please keep sending them we'll still have a Q&A at the very end. So with everyone on screen so we'll be able to answer all the different questions you might have whether it's for the platform, some ideas for your campaign or just the campaign details in itself. I will move on this is the part where again this is all for you so we're hoping that we can share some ideas that you can take away and use for your campaign this year. I'm going to ask to bring back Audrey, Samara and Pearl. I'm going to be sharing their experiences, some tips from their experiences for the campaign. Thank you so much to the three of you for joining us today. I just okay there's. And then I'm sorry, excuse me I just lost my train of thought there. We're so happy to have you join us and the one thing reason why we invited you is because your organizations had a really strong outreach last year. And I wanted to start with Audrey because coalition of Asian American leaders had a great social media presence throughout the entire month. How did you decide your content and then the frequency. Sure. Thanks, Payone. Hi everyone I'm Audrey Cha she her pronouns. As Payone said I work at the coalition of Asian American leaders otherwise known as Cal, and I am the development associate there. That's a great question so how we decided on our content and then also frequency. I think from the get go we knew that we wanted to have our given main fundraiser be. I guess social media forward. So what we thought about it was we wanted to play around with the same colors that the logo had, and then also because maze and spring we also wanted it to be fun and bright and then fresh. And so, if you guys look back at our social media posts, you'll see like these very spring like colors so like blues and then obviously the reds and then the yellows and oranges. And so that's how we decided on how we were going to create the content. So our frequency so our. I think our campaign last year was the entire month of May. And so how we, so me and our communications manager decided how we wanted to do this was every week will roll out two to three messages about our given may fundraiser. I also have the idea that it'd be really cool for our followers to see what our scale is so one of the posts every week was we've reached 20% of our goal. Help us get reach like 150 donors so yeah our goal was to reach 150 donors, so not so much monetarily. The messaging behind that was like anybody can donate whatever your contribution is $1 to $1,000 will help us reach a more just and joyful future. So yeah that's kind of how we decided it and then really just planning it out on a Google Doc was helpful as well so yeah. Another really good tip is just planning out a schedule it's a lot easier when you can see the month ahead of you, and then mark the dates that you're like oh we should send this out so it doesn't conflict because we know a lot of people hold events in May as well so so you're not conflicting with your other programs. As a separate question because you were able to create your own content was there anything on our end besides the logo that would have been useful so you could build your like social media graphics. That's a great question I actually don't know if I have. I don't, I don't think so now. A lot of it was just also how we wanted to frame it was like we wanted to still keep in tact with our cal branding. But not necessarily use our colors which is like purple. It's a very much in line with like our stuff. Yeah, so eastern colors that we see so like it's purples pinks green. And so we wanted to really stand out by using the colors on that logo and then also using that logo and the hashtags that you've mentioned earlier as well to get more traction. Yeah, I don't think there's anything that we would have needed to do. And for folks who don't know we I always mentioned the share bowls folder but besides the logos we actually put other, like if you don't have time to create a graphic design or something just to say given me. We create a lot of different images for you that you can use. If there's something that you need rear where you would prefer to have some empty space on the bottom so you can put your logo. So please let us know and then we can try to provide something for that so everyone can use that so that's the shared folder with all the images. We have stuff for Instagram for Instagram stories and also like your profile banner if you wanted to change it out for the month. Thanks Audrey I'm going to move on to Samara, because women kind was one of the few organizations that actually was able to secure a matching donation. How did you start that conversation how did you build that partnership. Thanks so much for that question. It's a good question. Also, it reminds me that it's been a year. And time is going by so fast. So I'll start off with an introduction. My name is Samara Meehan. My name is Samara Meehan and I'm a developer and manager of women kind. I'll start off by saying and extending my gratitude to all of you, the Asian Pacific Fund, the API data has and all the other organizers of the campaign, doing this for three years in a row and doing it in response to what was happening in the past and continuing to happen. It is really a show of our collective like, like the collective movement to organize together and build together. And I think that's really strong and powerful. I'll share a little bit about women kind in my role, we are in New York City based on profit. We use the multi dimensionality of our Asian heritage to work alongside survivors on their practice healing. And so this includes doing services like emergency residences or shelters, providing trauma from counseling, having a 24 seven health line and having so many things wellness groups empowerment groups. And we do this do this in 18 plus Asian languages as well as Spanish. So my role as the development manager is primarily in individual giving. And so I have been spearheading our given my campaign for the last two years and hopefully this year as well. And I'll jump into the question now. So when we were trying to secure the donation match, we actually did not plan to do it. So halfway through May, we realized that we were being successful people were donating. The campaign was going the way we wanted it to go and it came to content. But we weren't getting the same engagement that we wanted. And like it was slowly starting to dip down the donations. And so our team came together, I have a lovely team of our chief development officer and communications manager and we usually do these campaigns together. And so we came together and we were like okay so what's happening and really what can we do to reinvigorate the campaign. And one of the strategies was okay let's secure matching donation, which is super ambitious because we're in it already. And so we were like okay so how do we do that with like the easiest way, which obviously was our board. But we did not send out like a mass email to all of our board members just because I think no one would have responded if we did that. Instead, we were like okay so our criteria would be we want someone who has the needs to give right now, someone who has a social media presence and it's comfortable, and someone who's willing to respond so quickly because we would need an answer like right now. And so one of our board members, interestingly also has a jewelry brand and has a very strong social media presence and is very used to like posting. And so we reached out to them and very explicitly went like okay so we would love to secure matching donation. Do you have the means to do this. So this was an additional ask really. And so they were super hyped very excited about it. I think they wanted to contribute because of what was going on in just the world and what has been happening. And so they said yes, because we wanted it to be trauma informed we gave them like, we did not mention an amount we let them choose him wanted to do. And the wording of our ask we gave them a full out, we don't want to put that sort of pressure on someone. And so they said yes which is great. We covered the language after that got their approval and then we blasted it everywhere you blast the social media posts on our website. What was great was that they are so used to doing this themselves it was on their website as well was on their social media as well. And so it worked out well for us at the end because we were able to meet our goal or aspirational goal and get a lot of engagement. And so for us success wasn't just just the nation amount. We were able to achieve the spectrum of what we wanted to do with that campaign. And so we age people cross. I think I'll conclude with saying that if I could go back, I would definitely plan it out a little bit more. I would attend workshops like this like I would think about it a little bit more, and be a little bit more thoughtful about it and hopefully increase the amount because we ended up doing 3000 and I would have preferred that we pushed a little bit more. Yeah, so that's a brief story about how we were able to secure a generation. So here's a hit on something that I think Audrey said to is sometimes the goals that your set might not be monetary, it could literally just be we want to bring in new donors or reactivate maybe donors who haven't given in a while. So that's actually quite important to as a little bit of an extra one of the given may awards will be it's not just monetary sometimes it's the number of unique donors. So that's another way that you can bring folks in that's maybe not the number of in terms of amount, but more people coming in. So that's a great way that's one of the reasons why we want to hold this campaign as well because it gets your name back out there people one more way for people to kind of get involved and see the work that you do so it's really important. Thank you so much. We're going to move to Pearl, we know that Northeast Medical Services works with a community where English is their second language. Do you have any tips of how to reach this audience and even explain what the whole campaign is about. Hi everyone, my name is Pearl I'm with Northeast Medical Services or nems were located in the San Francisco Bay Area. And as Payne mentioned, we work with a predominantly immigrant patient population. We serve about 67,000 patients per year, and about 80% prefers prefer to be served in the language other than English, a majority of those do speak Chinese. So, our given me audience included staff, their friends and family patients and also people that were unfamiliar with names. So there were different strategies and approaches to reach each category. If you do outreach to patients or people who are unfamiliar with nems. We try to make sure to have bilingual materials in at least Chinese and then we try to make things as simple and easy to understand as possible so the flyer can't be too cluttered you know it can't have Chinese sometimes because then you have too much information on one page so if possible we would have like one English flyer and then one Chinese flyer. We also try to reach them where they're at. So, for example, for social media Chinese Chinese users usually prefer we chat or Facebook, and they're not usually on Instagram or Twitter. So that we try to reach the patients or donors using those platforms that they're already using. Also, one of the things that we discovered last year was that there is no translation of given me, because it is new thing so we worked with Asian Pacific fun to you know we came up with some ideas and you know got their feedback and we worked with our staff to make sure that it made sense, you know, given me and that it was culturally relevant and people would understand what it was since it is a new concept. And then lastly, like I mentioned we did create bilingual flyers, which were posted in our clinic waiting rooms, also on our social media. In addition to the flyers we also created like, like a sticker. We also added a lot of role like thank you cards. So we usually we, I really appreciate Asian Pacific fun for creating all those templates and we built off of those templates and kind of put our own spin using the red orange colors and adding our logo so that was, that was really nice I, I'm really happy with the materials that we were able to create. Yeah, that was, that was mainly it. Thanks for hitting you actually touched on something that I think Samira also mentioned too, which is, like, because our own audiences are quite segmented and they kind of look at different things, some people really like reading a newsletter whereas some people are social media savvy but you have to pick which platforms. I think it's knowing that there might not be one blanket outreach where you send one message and hope everyone sees it. You kind of have to think through how to if this is my target audience what's the best way to get to them so I'm glad that you touched on that. I think I have a final question Samira kind of touched on this already to is what were some ideas that you did that didn't quite work or maybe something you would adjust to prepare for this year. Samira you had said maybe thinking about it a little bit earlier but was there anything else that would be a good tip for maybe some of the folks on this call. I actually have one. Um, so this year. We're thinking so well let's start with last year, a lot of our messaging was about urgency and so we really wanted to make it feel warm and inviting but also like today is the day that you have to donate. Um, but obviously in the nights like said nicely. And so I think with the month long campaign that we had last year we realized that urgency has to be done within like a smaller timeframe. And so I think this year we're actually going to we're planning on either doing a one or two day campaign rather than a whole month long campaign. Something that's I guess yeah so my I guess advice would be if you're thinking about creating urgent messaging or providing some sense of urgency. It should really just be urgent I guess yeah so that's my one tip. That's actually a really good tip I mean we've said this before but given base modeled off of giving Tuesday which is literally just the one day. So it's a lot easier to message saying we only have 12 hours left you have to give now. It's a lot harder when you're stretching across an entire month and be like well I guess I have 20 more days that I can give. So I think that's actually a good tip if you don't have the capacity or the bandwidth which we know everyone's super busy. Maybe it is that you only do a one week challenge and or one weekend challenge. So that's actually good we just do it for the whole month, because of API heritage month but also if you didn't have the time you could slowly, like roll out whatever plan you had. That's a really good tip thanks. I don't know if I'm going to say I can go next because I think mine is more tied to that. I would reiterate planning ahead, like way ahead if you like, if you don't have the capacity to do it immediately. The one thing I'll say is that if you're going to be working with your program and staff with the direct services folks that they definitely do need at least where I come from a little bit more time just because there's so much played as well. So like can do months in advance, like put the seeds down like hey we're going to reach out to you for some stories or other other forms of support. And then I think the other thing I'll say, and maybe this is reiterating is that whatever like I share here it's it's predicated on the capacity of the folks that I work with and comes from a lot of privilege of having like a team that has different talents and skills. And so I would encourage people to do it based on their capacity and not to like really destroy yourselves. It's again been a hard like couple of years. And if the majority of people here are Asian it's been a particularly difficult time. And so I would say like have like a realistic goal and an aspirational goal. The process of creating these sort of campaigns are supposed to be in my mind fun and creative. And of course you want to donate like you want people to donate you want you want to fundraise. But I will end by saying like I hope we can all just be a little bit more gentle with ourselves and kind of approach this with like, like we're going to learn well we'll be creative we'll do this in a fun and like kind way. Thank you for saying that actually is very true because I'm sure a lot of us are very worn out where just burning can on both ends so this is supposed to be fun and just try to keep that in mind as you're preparing for your campaign. Pearl I don't know if you wanted to add to that. Yeah, I think that's a really good point because, even though nems has been operating for like 50 years this was actually one of the first few times we've done any fundraising at all. And so we were, we didn't have high expectations and we were, you know, really just doing it for fun and seeing what we could get and you know, exploring this option. I think for what we learned from last year is that we would definitely want to start earlier planning earlier and reach out to more people that you know we don't really reach out to on a normal basis so with the cove with cove it last year I think it would be great if we could reach out to people that donated PPE during the pandemic and maybe we could, you know, reach them again, you know, we're actually doing fundraiser this year so that's another point for them to give again. And also, because we were new to fundraising we decided that we wanted to provide some incentives to donors so we created like donation tiers based on the number or the amount that was being donated we would give like a sticker like masks, nems branded masks or some other types of incentives like bags and stuff so we're going to explore if we should continue this model or whether like incentives are necessary or not because while it's great to get our name out there using all these branded materials if it does cost money so it did take away from some of the donations. Thanks for mentioning that it's kind of repeating what Samir also said too is like there's the realistic goal with your capacity, your budget and then there's the aspirational like if something opens up for you that'd be great we can hit that goal too. I'm actually going to open it up to larger q&a because I do know that there are a couple questions that came through. If I can ask Sarah to join us again. So someone had asked quick we just lost a question of Pearl there's a question for you. Would you be comfortable sharing your given me translation if you didn't intend it to be unique to your organization. Do we know I don't know if anyone I haven't seen any other organizations but they asked if anyone else has had translated material specific for giving me. If you're willing to share that I can also share it with the whole group. Yeah definitely I can send Payton the translation of given me and she can share with everyone. And then I will just so in case you haven't checked it out, there is a communications toolkit with messaging ideas that you could use for social media for your emails and then like I said for shareable so I can drop it into that folder so then you'll be able to see. You can use that thank you so much Pearl. Someone had asked would it be possible for the panelists to share their original goal and what their final results were. So, maybe Audrey, if you don't. Yeah, I can go first. Um, so our, our original goal last year was to reach 150 donors we reached. I think our final result was, let me see I know I haven't pulled it. I think I haven't pulled up. I think we reached 56% of our goals so whatever number of that is I think we were around 100. So we almost reached our goal but we didn't. I don't remember how much we raised either but the monetary number wasn't important to us it was just more we want to reach more donors. Give this opportunity for our labs donors or recurring donors to donate to us during given me so it was still successful. Overall. A follow up Audrey someone asked was it 100 individual donors. Yes, 100 individual donors. And then Samir what was, I think you talked about a bit of the original goal and the outcome. So I'm always very conservative with our realistic goals, just because it's way nicer at the end when you reach it. Yeah, that was good. So I was was around 510 to 10k. And I do a ring on purpose. We did not have a number of donors as our goal, which this year we will be. But at the end we ended up raising more than $20,000 I think it's around 22 maybe, and around 70 to 80 donors. So hopefully this year we'll be able to meet somewhere in the middle and do it again. And so, like I said, because we've never done this before we just threw a number out there in honor of our 50th anniversary we made a goal of $50,000. But we obviously didn't hit it but we were still really happy with what we ended up with you know we had over 90 unique donors. And so we won the one of the awards for most number of unique donors we won the $5,000 cash prize. And then in total we raised like almost $9,000. So we were really happy with the results and you know we have no regrets, but definitely this year will probably do a smaller fundraising goal. So there's always growing pains even us as the organizers there's a lot of things that we're still learning not just about the platform but what'll work better for all the participants. So this is why we hold these webinars because we know everyone has a wide range from super experienced to super new. There is a question Sarah someone had asked. What is the pricing level for services. Do you mind touching on also we talked about the URL, signing in through the given me. Yeah, sure. Okay so first I'll talk about the fees so I think you touched on at the beginning but basically. So when people make a donation, it'll be 3% this year for a platform fee, which is mighty cost services and then you have your kind of standard credit cards so 2.9% plus 30 cents on processing. If someone does want to they can pay by bank account so that would be, I'm looking at my notes. 1% fixed kind of fee so it's 1% plus $1 fixed fee. And then we cap it at $5 so if you have like a large donor who wants to pay instead of kind of acquiring a bunch of credit card fees, they can pay by bank account. And then touching on the URL. Yes, so when you are coming to your organization page and you are ready to log in, you're going to want to go to the given me website. In the top right hand corner, you'll see a little kind of person icon you'll click that you can log in through the platform on that in that way. And then it'll bring you to your organization profile page and you'll know you're in the right spot because you'll be logged in and at the very top in the address bar for your website. It'll say given me. com slash your organization. Kind of you are in that you've created your organization. Someone had mentioned about the primary we will be sharing like I mentioned we're recording this webinar now so we'll share the link to the video but we'll also share the PowerPoint as well. That'll be I'll have a follow up email with all that information. I don't know if we have any other questions, everyone's so quiet. If you have any questions that suddenly pop into your mind later, please feel free to email it to given me at Asian Pacific fund.org and we'll do our best to answer. Sorry, we just had something come in. Okay, thanks for the compliment. And so we will answer as much as we can. And just send them all through any questions you have even up to registration post registration we're here to help you. And then if you have any platform questions please send it to the mighty cause support team they're really quick to respond and they're really great. I want to thank our given me team API data mighty cause. Thank you to our three speakers, Audrey Samara and Pearl for joining us and sharing your wisdom around the campaign. Again, everyone, please don't forget to register. I know most of you who are on this call have done this before so please register. And thank you so much for joining us. We'll send follow up soon. Have a great day everyone.