 He was also impacted my life in a big way in many ways, and I got to introduce him like three times throughout this freaking event It's a mr. James Marshall, and he's all mic'd up and ready to go listen to what he says is one of the wisest guys I know I went and worked with him in Europe Mainly because I wanted to get a little piece of sugar that this guy's got you got more than that didn't you got a man? awesome All right gentlemen ladies Welcome, and good morning, and to those out there in internet land Hello to you as well I'm not really a morning person and Last night. I thought I would be sensible because I'm a 33 year old man, and I should just go to bed at around midnight and so I did I lay in bed and and I was dosing off and Then my phone made a noise, and I looked at it and there was a text message And I saw the name and I went I just didn't look at that. I'll just you know, I'll just leave that But I didn't and I read the text message and it said it's hard to sleep in the heat Firstly if a woman ever sends you a message after 10 p.m. commenting on the weather Don't write back sure is hot 36 degrees lol good night Yeah women make comments after 10 p.m. because they want to have sex with you and This is this has been like I'll just look around and there's I know there's always one guy goes Right, right. I get it That's why I never saw it. Yeah, got it Just just that little message gives you a tiny little insight into the into the female seduces or seductress's mind and Tomorrow, I'm going to be giving you guys a large rant and rave About this topic in terms of what it is that women want and more importantly why that's of any importance or any interest to men a Good female seducer in terms of when she wants to get a guy to pay her attention Usually they're not very direct about it. It's fairly rare that a girl will say midnight when I have sex with you Don't care about the temperature. Yeah Females job in seduction is to create opportunities for a man There's to open a space Where he can then pull the fucking trigger? Unfortunately and frustratingly for many women that just often doesn't happen. She makes big hints Opens doors and the man misses it. So I wrote back It is hard and that's why I Didn't have a very good night's sleep and my eyes are possibly a little bit red. So please forgive me for that so Anthony Johnson is a very interesting and Unique character. This is a guy that I met several years ago when I was speaking for the first time internationally as a seduction coach at the PoA Summit in Hollywood and He got up very briefly and spoke about his event and I actually hadn't heard about it And it was simply the way that he held his presence. He spoke very softly and clearly in in an industry and an event where everyone is Screaming for attention. Yeah, I'm sure many of you guys are familiar with some of the larger-than-life marketing you know inspired characters that inhabit the seduction community and industry and For myself, that's not really my style. I'm not a high-energy person Necessarily, I'm not somebody who likes a lot of hype and glitz and glamour. I like people who are Straight talkers people who look you in the eyes properly people who shake your hands properly and this was a guy who had these elements and At that time I was kind of a nobody and in terms of being a dating coach I was I was a guy that had been working underground in Melbourne for many years I've been honing my craft and I've been getting great results in terms of teaching natural seduction and lifestyle design but I didn't have any international presence really and so What I did was I did something audacious and That's what I want to talk to you guys about today in terms of getting what you want and I just went up to him and I introduced myself and I had a chat to him about what his conference was and I said I'd like to speak of that in the future if that was possible and Happy to send you some You know copies of stuff. I've done in the past and have a think about it But yeah, I'm willing to wherever you go wherever you're gonna put it on. I'll be there and So you contact me soon after and said it's I'll be in London This will be the next event if you'd like to speak and so I made it happen and from that The the presentation that I delivered there, which was a year and a half or so ago This really propelled my career my profile and Opened a whole lot of doors and avenues for some really awesome adventures and also introduced me to a whole lot of Guys that became really close friends such as Steve Maeter such as Sasha daygames such as a whole bunch of other really Kick ass coaches with a lot of integrity So what I want to do right now is to give you some context In order to make sure that you guys get the most out of this event Because there's a couple of ways that you can approach a conference you can come purely as a spectator You guys can sit down here. You can listen to a bunch of lectures and you can take notes No one started taking notes yet people start. Yes. Good. Very good. Good to take notes and To you know make sure that you get your concepts down but and This goes for people out there in the internet world as well You can tell I was born in the 70s that The way to get the most out of this event is to engage with it is to create dialogue and I always find the guys who get the best out of any coaching You know say I'm teaching on a group workshop or I'm speaking for a group or whatever The guys who get the most out of it are the guys who put up their hand and ask questions Yeah, even to the point of being a little bit irritating Now I'm quite I'm very tall. I'm a very tolerant person and I'll put up with it because I respect people who just step out there and ask for more Yeah, people who actually really want to engage with ideas and Keep in mind that we as coaches We have egos we like to be gratified We like to make we like to have people come and engage with us and tell us what they like or dig deeper and ask more Because that makes us feel that people are actually listening Now which is important because everyone wants to be heard, right? so In order for you guys to get the most out of this event I Want you to make sure that you take advantage of the fact that you are here live and That the speakers are here at your disposal Now if it's too much and if we you know need a break will tell you that's fine I will tell people Stop asking me questions now. I need to I need to chill out But until that point please come up and speak to me or Damien or any of the other guys that are here today and over the next few days Because we got into this industry not to make a quick buck or if we did we found out very quickly. That's not gonna happen We got into it because firstly we wanted to develop our own personal skills and secondly because I Think the majority of us came from a point where we were underdogs where we were dorks We were nerds where we were people who were teased where we were people who didn't have solid father figures where we were men boys who were looking for mentors so that we could become men and for a lot of us that was a fairly painful lengthy trial and error period and One of the things you know the primary thing that I love about doing this job worldwide is I get to meet guys like Who were like me when I was 20? Guys who really wanted the best out of life who had good hearts who had a lot to offer But just didn't know how to offer it or didn't know how to transfer or didn't know how to communicate or connect Yeah, or just didn't have the self-belief and So there's nothing more gratifying to me than seeing a guy suddenly have those moments where he's like I'm worthy. Ah Yes women will like me. I can do this These are these are magic moments as a coach I think when once you once you get to a certain level in terms of your own personal seduction skill The real buzzers as a coach come from seeing when your students have those breakthroughs So please make sure that you come and chat to us. There's no stupid questions Yeah because I Think and and and if you look at the thing that's going to stop a person from developing It's always going to be a sense of arrogance. I Like to think that I'm not a master of anything and people call me a guru and you know a seduction master I sometimes get you know guys from Eastern Europe or whatever writing to me on Facebook master, please tell me secret Which is quite cute But I'm not a master of anything really I'm a student and I want to be that forever because when you perceive yourself to be an expert Then you stop learning There's an old Zen saying let me make sure I don't fuck it up In the beginner's mind, there are many possibilities in the expert's mind. There are a few or something along those lines So In order to get good with women to get good with business to get good with life to become a man You need to always be a student You need to be sourcing information with humility and audacity, which is the two concepts. I want to look at right now The other thing in terms of how to get the most out of this event I think a lot of guys get very confused when they start to compare techniques Okay, so I think for most guys who got into this because of a desire to get good with women to learn seduction Most men start Researching different schools of thought and what they come across is techniques Say these words in this sequence Do these set of actions in these sequence and the result will be vaginas from the heavens And then you go to another school of thought and you see that they say exactly the opposite and Then you decide which faction you're on indirect or direct or natural or scripted or whatever and you fiercely defend it to the death And therefore you close your mind to another set of philosophies I Got no interest in debating direct or indirect or natural or whatever I call what I do natural seduction in the sense that I'm not teaching guys a set of lines to say Yeah, and I've been calling at that since 2007 and it's become you know, it's become part of the marketing now Everyone's natural Whatever that means specifically. I think what's more important than looking at a technical difference or a semantic difference Is always to look at what are the philosophies behind what are the principles behind the techniques? Yeah, and So when you guys are listening to these different speakers Yes, listen to the technical aspects because They they will help. There's there's lots of tricks and tips and tools that you can take which will assist you I mean, I have techniques even though I say that what I teach is principle based For example, I have a technique for stopping girls who are walking towards me and I call it the Jedi stop Yeah, so if the girls walking towards me I don't stand directly in front of her and put my hands out because that's confrontational possibly illegal and I don't you know sort of you know flutter my hand at her and go Like that as she's walking towards me I place my hand at about stomach or chest height and I make clear eye contact with her and then I step in Like that and I say excuse me These are not the droids you were looking for that's why it's the Jedi stop now That's a technique and it works very well, but it does not work at all if you don't understand the principles behind it and the principles behind that is an awareness firstly of my own personal state Because if I'm really nervous or I'm shaky or I'm jittery or I misjudge You know where I'm at I might accidentally grab her breast and that's not a good technique at all and If I'm not aware of what's going on for her in terms of not seeing that she's walking at some insanely fast pace because she's Really in a rush and she's not going to stop no matter what or she's kind of You know, she's a tourist who's looking up at buildings and doesn't notice my hand or whatever if I'm not aware Then I won't work And then the second principle and probably the most powerful one in this particular situation is the projection of intention What I'm thinking feeling projecting through my eyes Because when I do that I look her dead in one of her eyes and I think stop That's it. That's my intent is to make her stop And so when I think feel project that everything that I do aligns with that therefore suddenly the technique works Can you guys see the difference between robotically going and out take a step to the right and there is the go Yeah, that's the technique When the intention is stop, baby. I Want to talk to you. That's my intention. So then it's Excuse me Okay So what I encourage you guys to do over this weekend is listen to techniques jot them down try them out but more importantly See what the speakers philosophies are and the principles are behind the techniques because I know the majority of these speakers personally and I know their quality and I also know that Anthony only chooses quality speakers and I've spoken at pretty much all of the major events around the world in terms of seduction and many of them Purely marketing exercises, they're kind of seduction trade shows Really because that's the way that they make money. They get 50 to 70 speakers in And they give them 20 30 minutes and then everyone is trying to sell So, you know a guy will give you one tip But he'll hold it back and then you'll sell you for 20 minutes or whatever and so it's just this big garbled sales pitch and Anthony's not doing that and I know That he's not doing this today For a short-term gain. I Know that he will be a wealthy and successful man in the long run Because he has the the vision the drive and he has his clear strategy and plan. That's not going to happen today Yeah, so he's putting on this event today to make sure that the content is Gold therefore the people he's chosen are gold so What you will find I think is that there won't be much disparity in terms of the way the speakers that the underlying Philosophies there will be plenty of differences in the technical aspects. So don't get confused by that because I Mean many of you guys I'm sure are aware of Sasha day game, right? Okay, so he's a good friend of mine I've been working with him now for a year traveling the world teaching with him and we teach on bootcamps together And you couldn't really have people who are to people who are more stylistically different right, he's very high energy. He's You know over the top. He's very verbally direct He's almost to the point of being pornographic and That's not really what I do, you know, I'm tends to be more subtle. I don't necessarily you know run girls down and You know stop them and say well, you're so fucking hot But The thing is that the reason that we work together and we work together well and the reason that our students learn Very well when being taught by both of us is that the underlying principles are the same It is about direct intent. It is about honesty It is about integrity is about being clear About your desires. It is about connection with a woman and so on The expression will be infinitely different and when you take one of these principles that one of the speakers gives to you And you start to integrate it into your personality. You should not start to look like the speaker We are never here to create clones of ourselves There is enough of us weirdos out there and we don't want to create anymore What we like is for you to take our principles and mutate them and morph them and put them through your own filters Through your own personality so that they become an expression of you not a mask Not something that you're grafting onto yourself to try and hide insecurities Yeah, or to pretend that you're somebody you're not because you think that who you are is not good enough So that that those are my pieces of advice in terms of how to approach this weekend to get the most out of it Be audacious come on ask come and dig Don't feel proud don't feel like you need to you know pretend that you know everything or the or whatever else Guys who sit back and wait to be spoon-fed Usually the last to be served Yeah, and if you're if you come and you're too you know, you're too full-on and you're pushy Then some will put you in your place and if you have the humility to go, okay cool I'll take a step back then that person will respect that completely. It's the same with a woman it's much better to be to Push the envelope a bit to go in there and be too direct and to then have her go That's a bit pushy or I'm not comfortable with that and then to readjust Than it is to tiptoe up to her and go is this okay. Am I don't mean to be oh, sorry Hugh Grant Didn't mean to oh awfully. Oh Yeah, that doesn't work except in you know bad movies So it's better to tell her go. Whoa. You're your breasts look amazing that dress and her to go That's rude and you to go. Okay. I didn't realize that so I'll stop looking at them. What was your name? Yeah Just step back Recalibrate and go okay. I appreciate that you were not ready for that compliment right now and Then to move on because she will respect the fact that you're audacious and she will also respect the fact that you are able to hear The way she wanted to be communicated with and to adjust to the needs of that situation Yeah, whereas the alpha guy is like fuck you. I'm looking at your tits. You like that, right? No, she doesn't okay now What I want to talk to you very briefly about is an underlying theme or an underlying Value principle feeling that makes the difference between men who get what they want out of life and men who do not Is anyone interested to know what that is? Right Firstly, it is not a technical aspect. It is not some secret trick that you can learn and it makes me Violently ill to see the majority of the marketing that is projected to men who want to get better with women because it plays upon Fears and it plays upon laziness So the majority of very effective and aggressive marketing out there suggests that you do not need to Ever experience rejection. You don't do you do not need to change and often you don't even have to leave your bedroom And yet vaginas will slide straight onto your cock. Like that's the kind of stuff. They literally say yeah And and when I see this stuff because I have to research it I think surely nobody but this they do people buy this because They want to believe that they don't have to change or face their fears and that they can get what they want that way doesn't happen Yeah, the guys who get what they want out of life Yes, they will develop skills. They will develop techniques. They will learn strategies, but they have universally a sense of entitlement To get what they want They feel like they are worthy They feel like they have permission To have what they want and then from that position Even if they even if they're not particularly skilled in their strategies or their techniques, these people will tend to get what they want anyway Whereas men who do not feel like they deserve women or money or success or happiness Who don't feel like they're allowed to have it don't feel like it was their birthright Don't get it. It really comes down to as simple as that Developing a sense of entitlement Creates the internal space where you can bring abundance into your life Because if you don't feel worthy Let's say of beautiful women. You don't feel like you deserve beautiful women or that you don't have anything off of beautiful women Then it doesn't matter what you learn in terms of what to say to her because the moment you go up and speak to Which you probably won't because you don't feel worthy and you're and you'll sabotage yourself, but let's say you do She's going to sense but you don't feel like you deserve her and No woman wants to be with a man who doesn't feel like he deserves her because that what does that say about her? Right a woman wants to be with a man who feels like he deserves to be with her and he chose her and He had choice and therefore that increases her self-esteem and makes her feel like she's available and sexy and appreciated woman Yeah, and you'll see this with things like like money and finances and it can often come from a class thing I know for myself. I came from a very poor working-class family and a family that also had philosophies around money that Were not effective for getting it essentially that rich people were evil or greedy Yeah, and many people who come from working-class backgrounds will have some sense of that belief because they didn't have it and they need to justify that and also This this this world of finance and money is something that's mysterious and seems to be unfair and all this kind of stuff And so you have these beliefs about money and the interesting thing is you cannot be what you hate or what you fear in The same way I used to hate those cool guys who got all the chicks And I wanted to get lots of chicks and this causes internal dissonance because how can I get lots of girls? And be that guy that I hate at the same time yeah so in order to shift that I really had to resolve the fact that I Was jealous or I was intimidated or I was scared and that I didn't want to necessarily be like this Jock arsehole over here, but I did need to Integrate some of the elements that this man had in terms of boldly taking what he wanted Taking no shit from anybody else living by his own rules Yeah, and when I could just let go of any of this negative thoughts that I had about these types of people and step into their world and play Within different playing fields suddenly the world opened up to me. Suddenly I could view money as energy I could view money as something that I could wield to Live in these interesting lifestyle to change the world to help people rather than something that was that only greedy evil capitalists had yeah, I Got to change my views on sexuality and seducing women to see that to have many lovers Did not have to be something that was negative that was hurting women or that was misogynistic it could be something that was actually spreading an amazing gift and emancipating and liberating women as well as you know making sure I had a good time as well, so The question then arises of course How do you develop entitlement? How do you develop a sense of self-worth where you really feel it because I mean I can say to you be entitled and you're like okay, I'm entitled and Somewhere in your subconscious a little voice says no, you're not or No, you don't deserve that or you're not good enough All these all these little voices now In order to and everyone's like ready. What's the technique? I? Can't give you a technique to do that immediately and This will be a lengthy process for any to develop your self-esteem but the the important thing to do is to Shift what your values are and put developing a sense of self-entitlement and worthiness at the very pinnacle of Your value system Yeah, because at this moment Many guys particularly if they came to this because of seduction their value system might be learn to get chicks How do I get hot chicks? Because that is going to fill some void inside of me if I if I can just get a hot girl Then I will feel worthy Well, you know then I'll feel okay about myself and that's you know typically why men who are insecure Seek out a trophy girlfriend is because it's like yes see look at me Am I I've got this hot girl with me that means I'm okay, right and I mean sure that that can that can happen that can work But it's a very shallow victory and it's something that is of course dependent on that girl still being on your arm Yeah, I've had very beautiful women in my life And I've also had long periods where I have been alone Because I chose to be because I wanted to work on something else because a girl dumped me You know lots of reasons and although I certainly felt emotions and I felt upset or I felt lonely or whatever at various points overall, I've always felt okay about myself because I developed that sense of entitlement of Self-dependence self-reliance as a primary goal of mine primary value So that's what I think is going to make a big difference for you guys Just to shift that dial away from like external gratification to try and make you feel good too My job in life is to feel worthy and entitled of what it is that I want that's a big mindset shift and Another big thing is you need to redefine what worthiness is because Remember that there are a whole lot of forces out there that are selling you a lie They are selling selling you a definition of male worthiness that is often completely unattainable and Is actually not definition of what makes someone valuable or a man valuable? If we we have only to look at men's health magazine or you know any marketing that is designed to sell you things Based on making you feel insecure if you don't have them You need to buy a watch So that people can look at you and see that you have prestige jewelry Which means they can work out how many you know thousands of dollars a year you work You earn and therefore we how valuable you are in the strata of society. Yeah, I Really fuck with New York bankers when I walk into a bar and I don't wear a watch They don't know what to do then and they ask me what car do I drive and I went I don't drive a car I never learned I should learn though And they're like, I don't know what to do now How do I judge this man because he seems confident even though he doesn't have a car or a watch And I go I hang on I pull out my 2002 expired learners license I almost got a license one, but they were like, you know, I go and pick up one of the girls They're chatting up. Yeah, that fries them Well, because my my value system is not I'm not trying to define myself by these external things I could have it, you know, at some point I could buy watch and put it on and just because I like it It's not going to affect things either way really so you need to redefine what it is to be a worthy male and It is not necessarily the clothes you wear the car you drive or any of that shit it is How you feel about yourself It is having that internal sense that yes, I am valuable and what I have to offer is valuable That's why I don't have to DHV myself. I don't have to go and tell stories about how cool I am necessarily although I do sometimes because you know, I've got some cool stories, but It's it's clearly transmitted that I have value I don't need to demonstrate higher value I find myself valuable and therefore the way I communicate with people shows that and I also find other people valuable Every person that I meet and I seek out the what's valuable and what's golden in each person and that makes that person feel listen to Makes them feel special and when you do that to a woman Suddenly you become incredibly worthy because what are women missing? Unless she's found the man of her dreams and she's deeply in love. It's very likely. She is bored lonely and horny most of the time Yeah, and that's most of the women out there True and and you might think that like models or whatever don't live in that world. They do In fact often if you're a professional model you live in a very lonely world because women can't be your friends because they're worried you're gonna they're gonna steal your boyfriend and all and most of the men are surrounding them are actually gay true and The rest of them are sleazy old men trying to get in their pants or trying to buy them So they actually often live in a very lonely world and when a man comes up to them Who can actually give them genuine connection who can find out what's special about them who can Demonstrate his desire without having to compensate with money or whatever else Then she sees a man who is incredibly entitled to spend time with her and I believe I'm out of time So I'd like to leave it there for now Hopefully that's giving you an important pre-frame On how to view this this weekend and hopefully how to absorb the information the speakers give you in a more effective way and a more holistic way and If you guys have got questions you can talk to me in a break But tomorrow I'll be giving my major speech and then I'll have plenty of time for open forum questions then So thank you very much and please enjoy the 21 convention