 Hi Debbie dashing you're here live on Facebook and I am here to share whatever comes up But really I'm here to talk about media magic media madness and what is possible with media? so my friend Catherine who talks about social engagement and How to connect with your audience and said Debbie you got to get on this Facebook live thing So here I be sharing with you Just a little bit before I've got a phone call with a client and also a little bit before I go do mindfulness meditation So what can I share with you? That's groovy and cool about media What's really interesting is most people don't know how to use it? When I was being interviewed yesterday somebody was saying like what's the number one thing? People can do wrong that they should learn from and I'll tell you the number one thing that people do wrong is They get very excited about media it is accessible and so brump brump brump like a pony They go forward, but they don't have all the right pieces in place Therefore they present themselves in a really poo-poo way and most of us who are getting a good zillion emails and suggestions and everything every day Professionally about who can come in our show or who we can work with and so forth We are pretty quick to say mmm the professionals can come through the door the others You're just not ready for prom time, baby So we want you to be ready for primetime because basically media is free It's free and it can promote you in a huge way whatever your message is your book is your speaking is your products You are here for a reason right and you know what you know for a reason So here's some things you need you need a press media kit and it's so important to know how to put that together I wish I knew how I looked on this thing because I have no idea That's why I'm moving it so much because here it looks really weird I look like I'm in a fisheye lens and I like that look So yeah, you need a press media kit What's that? Well, that's basically your picture if you've got a one sheet We call it about Who you are what you've done that include? Awards your website your contact information your publicist if you have one and if you don't just give us your email phone number website any awards and accolades and the first sentence should always be Your name and exactly what you do out in the world So if that's all we ever read we get a real clear picture of what your gift is and what you're presenting Then under the pitch and the pitch is basically hi Debbie. I know about your show. I love what you do I really love Dare to Dream Radio and I think I'd be a great guest and here's what I Would give to your audience remember. It's not about you It's about what you're going to gift to the audience through your wisdom and other things so I Might say if it was me pitching I might say I have it done for you best-selling book launch program It's under HTTP my bestseller book calm and here's what I'm going to teach your audience How to become an author how you can write a book in 30 days or less? What is possible if you write a book remember 5% is writing and 95% is what you do after the book So if that's true, don't just let your books sit out on digital worlds on a shelf come to me hire me And I'm going to tell you exactly how to create your book into a bestseller And I'm going to share with your audience some tried and choose secret tips about books. They don't know Maybe I'd be pitching instead To a magazine radio television show completely different. How can you be interviewed and be exquisite? I'm going to tell your audience how to do three key messages. This is what I coach and consult all my clients in So why this is wonderful as it tells the radio host or magazine why you'd be a great guest. That's first of all Second of all it lets them know what they and their audience can learn and if you're a fit That you're actually going to present stuff. That's important and new and interesting and it's very content driven And it gives them some talking points what they can address with you what they can readily ask about you So they don't have to do really a ton of research Your pitch letter again should come with your bio Your headshot and your bio must be smashing and usually for media you want a short bio and a very long bio So I think in this moment that's all I'm going to say right now about books and about getting yourself on a show But just know also when you show up It's good to be coached because it's really good to know how to volley questions back and forth Why is that important because sometimes people come from speaking on stage and they're really used to Taking over for 20 60 minutes and just teaching That's deaf on the radio Nobody wants to hear that you're going to lose your audience and guess what they got a dial and they can change it Or they've got internet or something like that. We want to keep them wrapped and moving forward. How do we do that? Stories anecdotes Find ways to teach in really succinct small ways key message yourself really keep it down Thanks guys for joining. I see all of you coming on and that's so awesome And I hope you're learning something if you have questions you can post them and hopefully my battery doesn't die Before I share whatever you might want to ask about But that's what you do. That's how you keep the conversation going And I want to say it's a little bit like dating, right? So when you do an interview you don't just want to be Super dry and straight and you know information unless you're a scientist and that could be groovy and work for you But in general, you really want to say Let's be honest Or I'll tell you my thing if I'm going to date somebody I'm not going to give up everything about who I am and who I be and my childhood and all that in the first date This is a meet and greet. I'm getting to know you I'm going to give you this much and hopefully you'll give me this much That will make me lean in and want to know more and be intrigued and compelled to Hang out with you yet another time and then the next time I'm going to dish up a little more I'm that way. Anyway, I tend to open up like that Until I super know I could sorry scorpio moon Until I super know that I could love like trust and know somebody and then oh my god We're going to laugh our asses off and have a great time and go deep So that's just who I be but I would highly recommend you do your interviews like that and what I mean specifically is Don't just you can't go blah in five minutes 30 minutes an hour and then we can't absorb all that information But key in on one to three things that you want to share in that hour only That's all you need You can build an entire interview around that and be Fascinating and by the way at the end have a giveaway Have a gift if you go to my website Then you can oh my god Barry janks. I used to be in love with you and as a little girl and you live down the block Hi, it's so great to have you here um So yeah, you can give something away if you go to my website debbie dashinger.com slash radio Actually, you'll get a bunch of free tips about radio and more about how to do this some free videos and stuff So always have a free gift. It drives people to your website You get to collect a name and an email for your database But also you most importantly frankly you get to develop relationship with people Like how cool is that to start a relationship with those who will know you and like you over time and want to work with you um, I'd love to come up with some stories and uh a lot of what I do with my clients around books radio consulting done for them programs is I love to deliver So I always do it's a guaranteed service, but what I really love is strategy calls and I'll tell you why Because for me It's super interesting to find out who somebody is and what they're doing out in the world Part of that is the information they give me when I work with them And part of that is the energy I read from people and I can see someone's gift and I can see what gets in their way The beauty of it is how can we move that away? And I know how and how can we bring forward what they're really here to gift and deliver to the world? That's what i'm all about Because we all came here for great purpose and we're all doing completely different things in our lives Yeah And so if we're a piece of the puzzle of heaven on earth how we to deliver that out into the world Well, it's all about just aligning yourself with what your gift is So here's I'll just give you a little interesting conversation. I've got a client right now book client. She's registered with the My bestseller book.com. We're going to do a huge book launch. This is someone big She's got a lot of a great team around her a lot of support a lot of big name people have written endorsements for her book And I got a call From somebody today who was really concerned about her time She's got an enormous amount going on enormous amounts. She's creating but also In her life She has a family member who is not doing well They have stage 4 cancer So she's really going through a lot while she's doing this launch and this person was very concerned for our client But I have a different point of view. I have an interesting point of view, but it's also always like what else is possible here What would it be like if my client our client instead of Hiding behind or trying to catch up in the amount of time she has what if instead she was so authentic And when she's being interviewed and when she's going around the planet speaking and everything That there is no veil between her and her audience or the host or the magazine And what if every time we set her up in an interview She shows up and Yes, she's creating so huge. I'm not going to give you the names. You'd know them Including the pope and I'm not kidding But what if she said all that plus delivered her amazing message and somewhere in there she was able to say And what an incredible difficult time. This is for me My brother is dying of cancer right now My life is spinning a little bit out of control I teach about leadership and i'm telling you this is how a leader shows up How amazing and authentic would that be if She was able to do that how many people's hearts would open How many people would resonate with her message And love her and like her and want to do business with her even more and I am not saying By the way never never to use something to manipulate never I am saying That what we're all really hungry for is connection And the most beautiful thing we could do in connecting with each other is to be real in the moment with exactly what is This woman has a tremendous amount of gifts a wise and wonderful message She has lots of keys that she is here to share and She is going through something that is incredibly human and would open our hearts and doors for deeper connection So that's something I highly recommend you use. I'm going to switch arms because mama mia I see why you need to like a selfie stick for something like this What else if you guys have questions by the way You always send a representative on the first date That's my friend jack. Oh god. Thank you jack. That was a good laugh. Yeah, you always send a representative like to meet and greet um If you have any questions by the way about how to create a best-selling book and all of that Let me know also about how to Do radio interviews had a book yourself and whatever I can answer for you. I'm happy to just type it in I'll get it answered And I have some so here's something that I'm up to right now I work a lot I work hard And there's something I miss and I got really clear. I did the Hoffman process recently in september And I realized when I left there Holy shit I fucking miss having fun so much. Are you allowed to say fucking on facebook? Well, I said first date so what a fucking so anyway, I miss having fun like I miss laughing my ass off. I miss doing Nothing and I miss so when I came back I got myself a One of these books that has outlines of things you can draw And so I got crayons and all sorts of stuff and I do that now and then it's super fun But it's not like the level of fun. I mean, I mean I really really really miss having fun in a great time and laughing and just hanging out So it was recommended to me by somebody. Well, what would happen if you married your business and what you're already doing instead of recreating everything And married that with having fun So I'm just playing around with this y'all, but I wonder If I put together a travel trip and jack, it's not a first date travel trip But if I put together a trip somewhere in the world And it was massive amounts of fun Plus you got to write a book And learn a little bit about the afterlife of your book once it's written Would you guys come? Do you think that would be interesting? I would love to know would you join me Is is so hi alan chang. How are you my god? It's I wish we had wine alan. It's so good to see you Yes, it's my bestseller book.com I'm canadians can get into Kidding you alan. I love you and I do wish I'd wine So you let me know and the other thing is speaking of wine and thank you alan Who's an amazing Like beyond chiropractors a healer by the way if you live in canada. I wish I did you got to check them out Best best hands in the business um Here's another idea So some of you know that i'm now a certified spanish wine Specialist and i've taken some alie classes and i'm just exploring my great great love of wine So what if I put together a speaking series? I could do a month speaking series And the people come out for food and wine pairings could Hear me speak and I could talk about radio or interviews or creating your dreams or so y'all have to write to me If you want my contact by the way, it's d e b b i d a c h i n g e r debbie dashinger. It's d e b b i d a c h i n g e r dot com There's a contact form right there or my bestseller book dot com. There's a contact form there medium mastery radio dot com Obviously a tandem domain Anyway, let me know if those ideas sound cool to you. You're so amazing too alan chung and I'm wine wanting to find ways that are fun To include what I do what I know really just kind of what's with the information that's been given to me why i'm here in this life and To marry it with funds. So not just me having fun on my own, but everybody to just Maybe I'll need a comedian there. Maybe jack lens will come. That would be awesome You're awesome too shanta shanta's got a new book out. You have to check it out. She's amazing She's in one of my classes and boy is she like a hungry learner. This girl is on fire. I'm telling you so I'm actually About to head into a call Because someone arranged for me to have a reading Very spooky, huh? No, very cool. Someone arranged for me to have a reading a past life reading sort of edger kasey stuff. So, you know, dude I'm in It all sounds good to me. I love you guys. If you got something out of this, let me know You have questions. Let me know and I'll do it again and answer yo questions because I want to see you be big out there And remember I've always said I could put a plumber on radio and make him or her sound incredible It's all about what do you know that nobody else knows? That's it We've heard everything, right? It's pretty much going to be Something we've heard before but it's going to be coming through your filter in a way we've never heard So what is it you want to know let me know and because I love you so much I was going to address it at another time. Thank you for joining me on facebook live. I love you Let's have fun peace out everybody Mwah 10 comments. How are you supposed to do that? Well, I'll find out. Bye. Wish me luck on my reading. La la