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Published on Mar 29, 2012
DSPolitical is the progressive movement's first online advertising network that enables Democratic campaigns and progressive organizations to deliver internet ads to ONLY those individual voters that our clients want to uniquely target.
DSPolitical matched a cookie pool of over 400 million browser cookies to the Catalist voter file across several targeting segments. Through the power of "remarketing" technology, this enables campaigns to target their online ad buys, just like they do with their direct mail spend - to individual voters.
Other online advertising networks (Google, Facebook, etc) don't allow advertisers to target down to this level of granularity. Progressives and Democrats can, for the first time, target online ads directly to segments of the Catalist file including registration, partnership, ethnicity, geography, household income, turnout likeliness, education, and many more.