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Lytro Camera - Behind the Scenes with Coco Rocha

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Published on Jul 22, 2011

Three weeks ago I read an article on mashable.com about a revolutionary new camera called the LYTRO that requires no focusing whatsoever. In fact, believe it or not, all focusing can be done after the picture is taken.

James and I, ever the early adopters, immediately reached out to the company producing the camera and said we would love to work with the prototype. To our excitement, the very next week Lytro was kind enough to send out photographer Eric Cheng with the camera and together with my sister-in-law Rebecca Conran as stylist and James as Art Director we created our own little fashion shoot here in New York.

In fact this is the first EVER fashion shoot with the Lytro camer. Please go to oh-so-coco.tumblr.com to see the results.

Filmed and Edited by James Conran
Music by Adele.

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