 Hey, what's up coach welcome back to the show now in today's episode? If you saw the headline, you know, it's should I run Facebook ads as a new coach and My take on this is Very different than probably a lot of the ads that you see on the internet that you know There's these guys that talk about running Facebook ads how that's gonna be the key to your success and Anybody can do it with any without any knowledge or experience I Get the same ads that you get and you probably see some of those ads Before you watch my videos here, right? What I'll tell you though is When you're just starting your business even if you're even if you're already experienced in your business I Would I would tell you that running ads can be good but a Lot of people who run ads at the beginning of their business they do that because they're scared of this They're scared of the phone. They're scared of Contacting people. They're scared of selling. So they think well if I run an ad It's gonna be easier to get people to be interested in what I do and the reality is if you run paid ads Yeah, you can you can get a lot of people to be interested in what you what you offer But you're gonna have to talk to them over the phone anyways So the reason why I discourage Coaches at the beginning of their business from running any sort of ads. It's because they haven't gotten experience yet Selling and they have not figured out yet. What what they're really doing They haven't figured out the problem that really they're really solving with their clients yet So why why would you know someone run an ad if they don't really know what their offer is if they don't Know how to talk to people with a phone because this you know Using your phone talking to people that is a skill that you build and there's nothing that's gonna be worse for your business Then if you start spending money running ads You get on the phone you get nervous You don't know what to say you don't know how to close people and then now what's gonna happen is you're gonna think well That didn't work. So this business isn't gonna work for me And then now you have a bad association with the business because you tried running ads, but the problem wasn't the ads it was the sales The skill of talking to people with the phone that is the problem, which is why When you have that on lockdown, I would say yeah, you you should run ads because now you have more cash flow and You know how long your clients are going to be in your program. You have recurring payments set up You're running your business like a business. You're not just some new person trying to run ads on the internet And that's where a lot of coaches fail a lot of coaches that end up Joining my program actually are people who have run ads in the past that didn't work And they want to have a better foundation with their business and that's what we teach Like I don't teach facebook or youtube ads. Um, I haven't like I've run one youtube ad and that was for a Soccer training product that that I had a while back Since then I haven't done it Like what I figured out is, you know, if I can talk to people with the phone If I start to get more confident in what my offer is Then I can organically market my business if I'm consistent And you know, good example if you've paid attention to my youtube channel here Haven't missed an upload. I haven't missed a week of uploading I'm pretty certain since I started this channel around five years ago Right That's really consistent And there's a reason why I've been able to help a lot of coaches now. It's because I have been relentless And I've been really consistent with this channel uploading I've had You know this point 300 and probably 20 different podcasts Uh, and I don't want to make this about me But I'm showing you that if you're consistent with your marketing you can win without running ads And you can absolutely win running ads But I don't recommend running ads unless you are very good on the phone Because every time you pay for a lead, you're not converting that lead. You're losing money Right And uh, that's a risk that a lot of coaches who don't know what they're doing at the beginning of their business They get caught up by these gurus online and they'll they'll try to go run some ads. It doesn't work And it's not the ad it's it's these It comes out to These skill over the phone Right, so hopefully that helps and hopefully that saves you a lot of money in the future