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Gamification & Banking: Bernardo Crespo habla sobre BBVA Game

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Published on Sep 18, 2012

Bernardo Crespo, responsable de Márketing Digital y Márketing Lab en BBVA España, presentó la experiencia lograda con BBVA Game, una de las primeras plataformas digitales en España para que los clientes de banca online del grupo aprovechen las dinámicas de gamificación.

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