 you haven't released something, you start to think about that thing and keep putting that energy into that thing because it's not out yet. So let me do one last edit, another edit. So it's hard to create space for new creativity if you haven't put it out, which I think is a good argument for putting certain things out and just getting it off your plate. So you have a new creative blank slate to work from and then you have the idea of reps. The more times that you do it, the better you get. You should get, right?