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The Lean Approach: Getting Out of the Building: Customer Development

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Published on Mar 12, 2014

Steve Blank says the process of customer development can answer a set of questions about who the customer is, what the problem is, and what solutions you can offer to solve them. Your initial hypotheses will probably be wrong, and if they are, you’ll make small changes – iterations – or large changes – pivots – to your business model.

THIS VIDEO CAN HELP ANSWER:
What is customer development?
What questions do you start with?
How do you answer them?
How do you design an experiment?

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