 when people say they have a New Year's resolutions, it's usually tied directly to a behavior. I either want to start doing more of this thing in the new year, or I want to stop doing this thing or less of this thing. What would be your approach to someone that's just unhappy with a lot of areas of their life? Rather than focusing on the behavior, let's talk about the identity. Who is the type of person that could achieve that thing that I want to achieve? So now suddenly you have something very specific. Okay, I can try to build the habit of not missing workout. It doesn't matter how long it is. It doesn't matter how I feel. I'm just trying to not miss. That's the first step toward building that identity.