 What's up everybody? So in this video, I want to talk about one of my favorite marketing and business books of all time. And that is the ultimate sales machine by Chet Homes, the legendary, the late great Chet Homes. I consider this, I would say in my top three favorite business books of all time. Okay. Now, the reason why I want to talk about this is a lot of times people get caught up in the latest and greatest new trends in business or marketing, whether that is the brand new funnels or certain CRM systems or brand new software, which is all great. But at the end of the day, those are just tactics. If you actually look at the four pillars of business, it goes number one, mastermind, the high thought process, the actual founders, the shareholders, the chairmans, the board actually constructing ideas. Secondary is a strategy. Once they have the general picture, then how do you actually create the strategy from it? The third is tactics. How do you execute that strategy? And finally for this execution, the people to execute those tactics, then you create a feedback system that repeats back and forth. This is the same system for Ray Dalio, who is ahead of Bridgewater, the most successful fund in the world right now. And he talks about this in his Bridgewater report. It's a standard feedback loop system from you being on the top, funneling down your ideas. So one of my favorite parts in this book is something called a dream team. Your 100 favorite affiliates or JV partners they want to work with. Let me just quickly find it over here. So pretty much the gist of what Che Home talks about is this. Everybody's in competition right now and it costs a lot of money and a lot of bandwidth to get off the ground. I always give the analogy for startups is look at a rocket ship. It uses 90% of its fuel at takeoff. Then when it's past our atmosphere into the ionosphere, everything's easy because there's not so much gravity anymore. That being said, how do you compete against thousands of companies coming out there? Well, you don't compete. You work together in a very strategic partnership. So what Che Homes does and Che Homes, he was the main marketing guy for Charlie Munger for Warren Buffet. You know, he grew these guys. Munger had a bunch of publishing companies and he grew Munger's publishing company to billions and billions of dollars all through this strategy with strategic partnerships. And it's simple. Get a list and write down your favorite. I want to see your favorite but get a list and write down potentially the 100 best people you would like to do business with. Okay, so let me rephrase that again. Get a list and write down 100 people that you love to do business with. So let's say you run, I don't know, a SaaS company and your SaaS company offers enterprise services for B2B and maybe your SaaS company is for logistics so can track transportation from your warehouse to your customer. Now, what you want to do is like how can I get my SaaS system or SaaS software in front of more businesses? Well, let me ask you this question. How many other businesses also have the same type of clientele? Thousands. So this is where you can start your journey into identifying who are your 100 dream teams. So once you have that list, it's your responsibility to reach out and befriend them, make relationships happen. The name of the game in the future and it's always been like this is creating relationship, these bonds. You know, if you look at the people on the top, even though to us, they seem like they're bickering and fighting, whether that is maybe, you know, Tesla versus Bezos or rocket ships or Coca-Cola versus Pepsi. They still do behind closed doors, strategic partnerships. And this is how you get ahead. This is how you don't need to compete for your client's attention because there is that formula, the who, what, where, how formula. And we're tapping into the where formula instead of us screaming at everybody saying hi guys, we exist by our SaaS product. Instead, we are going where they are already there. And what's really great about this is the business that you're teaming up with Dave Elch for you. It's free sold you so really, you really don't need too much coffee. You don't need too much direct response marketing. Your actual strategic partner is selling for you. So get your list, call them up, talk to them, befriend them, create those relationships and figure out how you can actually do a joint venture deal. Let me tell you exactly what we've done in the past. We have we have actually broken it down into niches. So we have companies in the financial section, health section, food section, apparel, actually every section possible. So let's talk about, for example, the para sections, we're doing a big push in Asia right now for one of my companies is we're actually teaming up with other influencers online. And they can be influencers on Instagram, on YouTube, on Pinterest, other e-commerce stores as well, specifically in Korea, in Hong Kong, and also in Singapore. And we're reaching out to them and figuring how can we actually do a presentation for their tribe, or maybe how we can offer free products for the tribe, or how we can offer more value for the tribe. The name of the game is value building, it's called a value ladder. So what are you doing to increase the value towards your joint venture partners try? And that's how simple it is. So if you guys want to learn more about that, check out check homes book, the ultimate sales machine turbocharger business with relentless focus on 12 key strategies. And remember, business is about doing things that other people don't want to do. And if you're willing to do that work, you will see success. Adios.