 Hello, my name is Paul Loughlin and I'm the trainer for the CIM's new Data Visualization Training Course. What should marketeers develop data visualization skills? In short, because marketing is becoming increasingly data-led and effective data visualization is the best way of communicating data to your audience and key decision makers. This training course will empower you to both understand how data visualization can help and make the key design decisions needed to create effective graphs or charts. I'll be sharing with you a workflow to help you be more consistent in your development of data visualizations and a number of design principles to help you assess the effectiveness of your chart design. Through that workflow, we will look at how to ensure you understand your audience and their needs, as well as developing your own editorial thinking skills. Along the way, you will also explore a wide range of basic chart options, some of which will probably be familiar to you, but others of which I suspect will be new to you. And I'll help you think through which to use for different purposes. You'll have the opportunity to critique and improve on some existing charts through the power of sketching and low-tech approaches. I'll also help you navigate the wide range of options available in the data visualization market, the software market. Plus, we'll have plenty of fun with interactive exercises, including hashtag bad data quiz. At its heart, this course is about equipping you, equipping you with a way of approaching data visualization that you can put into practice in your organization. Does not assume any specific software and you will need access to data or database software to participate in this course. Rather, the design principles and the thinking processes you'll learn can be applied back in the office, whatever software you use, even if that's just Microsoft Excel. Finally, when you complete this course, you'll leave with a full set of slides and frameworks to help you put your learning into practice. I would also share my personal recommendations for books, blogs and podcasts and other online resources to help you continue to develop your skills and hone your craft. So I recommend this data visualization course as a very practical and relevant learning experience for today's marketeers. See you there.