 In een van de redenen van de Natuur-article vertel je de issue van klimaatgeving en communicatie. Wat is de punt die je wilt maken? De scientifische communiteit moet veel meer doen en veel beter doen als het om mensen te informeren over klimaatgeving. In particular mensen met lage niveau van literatie. Kan je dit uitleggen? Er is een wereldwijds schip in alle media om meer en meer accessibel, simpel, visual informatie. Ook in het gebouw van klimaatgeving. Films, documenten, media-campagnes, comic strips, computergames, appen, virtual en mix-to-reality-applications. Klimaatgeving is gewoon een playground voor visualisatie. Maar al deze visual stuff, deze visual technologie, dus niet de gap, de enorme informatie, de deel van de literatieve wereld op de ene kant en mensen die niet kunnen opleggen op de ene kant. Dat is het probleem. En we weten niet genoeg dat mensen die niet kunnen opleggen op de ene kant, dat ze niet kunnen opleggen op de ene kant, dat ze niet kunnen opleggen op de ene kant. Kan je een simpel exemple geven? Well, take this very simple health instruction. You see here an arrow going from left to right. Everyone should know, okay, this is a situation left who should result in the situation right. But that's not easy. That's something that is a convention. We take it as a convention that this arrow has this meaning of consequence. But you have to learn it just like you have to learn the word consequence to write the word consequence or take more culturally for examples. You have a tree here. Why should you recognize this as a tree if you live in an environment where trees look completely different and how should you understand the message of this pictogram of deforestation. So that's the type of things that we should realize as a research community that there is much research needed to know more about the level of knowledge that people have in parts of the world with low levels of literacy. Well, I think we have to learn from other sciences. Health sciences, they have much more experience with low literate audiences en basic information on health issues. There are journals with interest in these issues, health communication journals. We should do the same for climate change because climate change is equally important compared to health. What we should do more is to set up research aimed at developing en testing basic visual information on climate change. It is research which is not so popular because you really have to go to very local communities and that's difficult. You cannot use all your fancy methodologies, eye tracking and all kinds of stuff because it's all very basic. People themselves are not able to use methodologies for which you need literacy skills. They cannot even fill in a simple survey so it's not popular but it's very much needed for them to develop adequate communication stuff. But also for us to be aware more about the huge divide between the literate world and their levels of knowledge. We can assume that low liter people will not understand this interview. I'm sure they will not because they are really low in literacy and we really should learn more from them in terms of what they know and how we can adapt communication to these communities in a way that they understand because it's not their problem, it's our problem. We should be more aware of their problem and we should put in more research effort.