 But I'll give the game away since we don't know that it was necessary. What you're going to have to do is you're going to have to find ways to create experiences. And then from that experience, the content will be able to break through on the internet because everybody's on the internet. But the artist that can come to my hometown or while I'm out at their hometown, whatever the case may be, the artist that can connect with me in a different way besides the internet is gonna be the artist that's gonna flourish the most. You know what I mean? Because I can like 10 artists on the internet, but the one person that was in my crib, oh no, I love him. You know what I'm saying? And so you have to find a way to create these experiences. And of course you have to document those experiences and put that content online because that experience will reach that one person. But the way that that feeling comes across the screen will reach millions.