As a young girl, SAHAR DADA remembers watching her mother design and run a traditional Pakistani womenswear brand. She recalls spending summers abroad and navigating chaotic markets, helping her mom pick out the ornate trimmings and luxurious fabrics that would soon be given life into a garment. Sahar’s memories and South Asian roots shape her namesake label, materializing through hand-embellished details, antique gold thread and vibrant silks. Continually inspired by new memories, the Kylie dress design was influenced by an ornate door Sahar came across at Jemaa el Fna Square market in Marrakech. And when she’s not creating playful designs and crafting the perfect embellished details, you can find Sahar relaxing on the Soho rooftop, or binge watching documentaries. For the fashion junkie, she recommends The True Cost.