 From the Computer History Museum in Mountain View, California, it's theCUBE, on the ground, with Accenture Labs 30th anniversary celebration. Welcome to special CUBE on the ground presentation of our coverage of Accenture Labs 30th birthday party. I've been in business for 30 years. Accenture are doing some great things from here, 30 years ago, to the future. CUBE is all about AI, blockchain, you name it, virtual reality, augmented reality. I'm John Furrier with theCUBE. Our next guest is Joe McHale, who's the Chief Revenue Officer of a company called META. Welcome to a conversation here at the Accenture Labs party. Thank you, John, and congratulations to Accenture. So they have this theme, magical, but really it is a magical time, and I'm at my age, I've been in this business long enough. It's like, I wish I was 20 again, because the technology is really amazing. Augmented reality, you guys do a lot of new stuff. Tell us what your company does, and you guys do some really cool stuff. Absolutely. We're really pioneering in augmented reality. It's, for those who don't really understand augmented reality, it basically overlays digital data and virtual objects in the real world. And with that comes really a change in paradigm of what's possible. Our forte is really in, we're being a spatial interface company. So we're not only changing the fidelity of the images you see in augmented reality, but how you interface with them naturally based on neuroscience. Joe, first take a step back, there's a lot of folks here that's looking at it, they all know what AR is, or augmented reality, something analyst relations were, but augmented reality is a big future. I always say AI stands for not artificial intelligence, but augmented intelligence, that's what software is doing. What's your definition of augmented reality? So augmented reality is the ability to really change how man-machine interface around information, objects outside of 2D panels, and bringing the digital into our world. So talk about your company, Meta, you guys do some pretty cool stuff. I know we don't, your CTO's not here, which we'll get them on theCUBE soon. If you're watching, we'll get you on. But there's some cool stuff going on around visualization. I mean, we cover big data since the day that Duke was born in 2009, 10 time frame, but now visualization is key, but now when you go to the next level, 3D, holograms, this is the future. The user interface is going to be augmented, whether it's at work or at play. What are you guys doing? Absolutely, many things when it comes to data visualization. So first of all, it's the ability, the third dimension obviously adds a new way to see data. So obviously everything from going from a 2D data analysis, you add a dimension that gives you, obviously added productivity. But in addition to that, visualizing concepts, so mind mapping, being able to correlate ideas and not just data points. And again, product design cycles and so on productivity increases. Thirdly, ideation. So taking all that data, getting a 3D model with all its complexity into a simple form that we can collaborate around and design. You know, the next generation of users that are coming through the system, if you will, young kids, they're gamers. They love graphics. And so we're living in kind of a gaming culture if you will not to say gaming literally, but per se, the interface is very rich in graphics, very rich in data. How is that going to impact CIOs? Because they're looking at an old world of IT, put the servers on the racks, move the packets through the network. Now they have an opportunity with mobile and now a global internet to put things out there like AR, like blockchain, smart contracts, AI. Yeah. I think it's definitely an area that all CIOs should be looking at today in many aspects. Number one, just like mobile, kind of bring your own device came into the office space. There will be obviously an impact from not just productivity solutions in the office, but as we get to consumer and AR, dealing with that and implications of that. But a more important pressing issue for CIOs would be the fact that this is the future of compute. So there is not a need anymore for 2D panels or in the near future for 2D panels and keyboards and mouse interfaces. And how does that change IT support and again data sharing collaboration and all these different aspects? And we see Siri voice activate, that's pretty classic, but throw the old movie minority report out there where you're using your hands out there in the 3D space. This is an interface. Yes. It truly is. How real is it? I mean, come on, tell us. It's real, it's here, it's now you can get a demo today and for the audience soon, you can definitely invite you and get a demo. It is here. So we're able to interact naturally today. We're on second generation product. We have the widest field of view which truly gives you immersion. So you can walk around a hologram, you can stretch a hologram, you can surround yourselves with unlimited 3D images and panels and windows. So what's the applications? What does this mean for the typical person out in the real world? Were they working in an enterprise or a business or a consumer? Absolutely. So early adopters right now are in business, enterprises, high ROI type of applications in product design. So rapidly iterating on concepts and ideas, getting all the way to sales and marketing. So once you have that design, then how can you sell it and demonstrate it all the way to maintenance, training, et cetera. That's the early adopters. Education is next, very close by in the near future. And then of course we're thinking and trending towards consumers. So what does shopping look like in the future? Check out Meta, it's a cool company. Now, Accenture Labs having their party. And Accenture's been around for a while. I'm old enough to remember Arthur Anderson, the big six accounting firms, Accenture Consulting. These guys are not, Johnny come lately, they're doing some cool stuff. What's your role with Accenture Labs? And you're on a panel here at this events, kind of a celebration, bringing the magic to life, talking about the magic of AI and cool things. What are you guys doing here? And what's Accenture Labs doing? Yeah, absolutely. So we've been in collaboration with Accenture Labs for a little while, and it's been very, very exciting and productive. So number one, we're aligned on vision and strategy. So currently it's productivity. We're looking, we're supporting productivity, we're an augmented reality platform. And so for example, we've done a study together where we measured basic instructions around a Lego. This was for the public. Around building a Lego piece, use in our headset, using three dimensional instructions versus 2D instructions. And Accenture kind of brought that magic of quantifying productivity, and it was proved to be 20% faster with respect to instruction and training. So Accenture has some chops here, technically. Absolutely, absolutely, they do. And then in the future, I mean, they're a big part of our ecosystem. This is, we're an enabler, we're a spatial interface. What is the ecosystem for AR? This is a good question, because people want to know like, it's in a new emerging area. Young kids again love this. New software developers are coming. What does the ecosystem look like in this new AR area? And what's the hiring profile? Yeah, that's a good question. So let me focus on ecosystem. We, I would say 50% of our current customers are developers, so the development community is adopting AR and they're building some really interesting and cool things. But the ecosystem comes from developers' content. So there's a lot of content developers, high-fidelity 3D models. Enterprises who are consuming all of this and then channel partners, system integrators, such as Accenture, that are seeing the opportunity and bridging that gap for a lot of our corporate customers that are still forming their strategies. Joe McCall here, the Chief Revenue Officer of Meta. I got to ask you, what percentage of your employees and customers are gamers? High amount, medium, got to be a lot of gamers. There are some. Obviously we integrate with Unity and a lot of our developers have come from that world but our customers, we're a productivity company and a lot of our customers are corporates at this time, but of course we're interested to see what gamers can do on our platform. What's the low hanging fruit for enterprises with respect to AR? Because this is the question. No one debates the future. They see some augmentation coming on, obviously wearables, things of that nature, but software's got to power it all. What is the use case for enterprise? What's the low hanging fruit? Lowest hanging fruit is 3D CAD visualization and the product design cycle. That's just the lowest hanging fruit right now and then training and education. You guys excited? We are very, very excited and the market's huge. All right, final question for you. For the folks that don't know the AR world, what is the future of AR going to be? What's the impact of society? What's the impact of daily lives of people with augmented reality? I think there are many impacts. One of our core values is technology serving humanity. So for us it's very important to remove the barriers of devices coming between you and me and being able to just look at content directly and interact with that. So that's, I think that's gonna change how we think, how we collaborate. And then of course life sciences is huge. So there's a lot of companies starting to look at the future operating system and the empathy that can come between a doctor and a patient looking at a case instead of just talking, you know. Joe, great, thanks for coming on. I'll give you a quick last word here. What are you guys looking for as a company? Hiring, what's the strategy? What's the plan? Give a quick sound bite for what you guys are doing. Absolutely, we are, we're growing. We're growing, the market demand is huge and we are hiring. We're looking for engineering, smart engineers that are interested in the space. We are growing on the sales and marketing side. We are absolutely interested in being part of our family, but I would say the biggest interest is in ecosystem partnerships. How long have you been around for? Five years. Five years. Congratulations. Thank you. Accenture Labs, 30-year celebration. We're all the magics having us the theme. They got a magic show. We couldn't get video of that. They wouldn't let us record it. Joe, Hermetta, Chief Revenue Officer, thanks for sharing your insight here in theCUBE. Appreciate it. Thanks, John. Thank you for the coverage here at Accenture Labs. Next 30 years is theCUBE coverage. We'll be right back. Thanks for watching.