 The characteristic of the program is that students get substantive expertise in marketing and they get to learn with really practical problems, for instance, analyzing what the impact of Facebook likes is for a company's revenue. And then on the other hand they learn a quantitative toolbox, a set of skills that helps them to answer these questions. How to get data, how to work with data, how to analyze data and produce outputs. What did you choose to study at Tilburg University? I chose to study this master at Tilburg University because when I studied my bachelor's in international business administration here at Tilburg University my favorite courses were marketing, mathematics, statistics, and I really like to write my bachelor's thesis. Next to that I've always been passionate about marketing and I've always liked to be analytically challenged, so therefore this master was perfect for me. The career perspectives are enormous and only growing because increasingly companies are collecting data of all kind of different market processes and consumer processes and they need to get the information out. Data is not the issue information is. Companies know this and this program teaches students to get the information out of these big continuous data sets. Students should choose this program if they're interested in basing their decisions on facts and not just on intuition. So we're not interested in attracting students who want to design colourful ads, but it should really be students that want to look at the data and then make informed decisions. The interesting thing is in our department, the department that offers this program we have on the one hand people who are trained in the basic statistical disciplines, econometrics but also in economics and that's combined with people who are trained in consumer behavior and social psychology. The unique aspect of this program is that it unites these different perspectives in one specific program. I really like that we students get the opportunity to solve real-life problems companies are facing. For example, I'm writing my master's thesis now at the company called Metrics Lab which is a global insights and analytics provider and their clients are increasingly wondering what the specific effects are of TV program sponsorship. And since I really like this topic I chose to write my master's thesis about it and so therefore I investigated the effects of TV program sponsorship during the FIFA World Cup 2014. Thank you.