 Hey everybody, what's going on? It's your man, Kory. Welcome to The Digital Dash, where I'll be giving you guys tips on how to market your songs and get those numbers booming. Now for those of you who don't know who I am, I'm a digital marketer myself. I specialize in helping artists like you guys get their songs heard through platforms like Spotify, Instagram, and a bunch of others. Now, what I want to talk to you guys about today is Instagram's long-awaited answer to YouTube, IGTV. The platform recently launched and has given content creators and artists like yourselves a new way to showcase their content and get it in front of a whole new audience. Since IGTV is pretty new, I know that there isn't much information out there about how you can use it and possibly utilize it in your content marketing strategies. So what I want to do today, guys, is give you all a quick little run-through and overview of the platform and we can figure out some ideas on how you can use it together. Let's get right to it. All right, guys. So here we are inside of Instagram. Now, the first thing that you'll want to do is make sure that you have the most recently updated version of the app. If you haven't updated your Instagram app in a while, then just go ahead and do so so you can follow along in this tutorial. Now, as you can see, Instagram has recently changed some things around and they have a new DM icon that's a little blue circle with an arrow in it. And right next to it is an icon of what looks like an old school TV with a zigzag inside. This is the IGTV icon. They do have an app for it as well, but for the sake of this tutorial, I won't really go into it just because I haven't really found that there's anything that you can do inside of the app that you can do inside of the Instagram version of IGTV. Let's just go ahead and click it. And as you can see, it brings up the IGTV feed or pretty much their home screen. It shows content from people that you're following, anything that your followers are posting to content that's going viral on IGTV and anything that you've been watching if you've been using it at all. Now, if you would like to post something, what you will have to do is click on your icon. And what it does is it brings you to your feed version for IGTV. And if you see that little cross or that little plus sign in the middle right of the screen, just go ahead and click it. And that'll bring up pretty much the posting screen so that you can post your content. Now, anything that you're posting to IGTV, one has to be a vertical video. This only works for a vertical video. Well, I won't say it only works for vertical video, but it's optimized for it. So anything that's not a vertical video would just look weird. And the video must be between 15 seconds and 10 minutes long. Now, I did go ahead and post something on here just so that I could dive into the analytics for you guys. So here we have just pretty much just a little video clip for a show that I'm throwing. And as you can see, it looks like your typical Instagram post. You can like it. You can comment on it. You can share it with pretty much the same arrow that a regular IG post has. If you would like to see your analytics, just click the three dots right next to the arrow and click View Insights. What this does is bring up what looks like a basic version of the insights that you get if you have a business profile for your Instagram account. So it shows your views, your likes, and your comments. But the most interesting thing that it shows is your audience retention rate. So as you can see, 24% of the audience that watched my content actually stuck it out all the way through with what looks like, looks like they started dropping out on my video around the 16, 17 second mark, maybe closer to 20 seconds or so. So even though there isn't much information out here yet, or even much like analytics data out here yet for IGTV, what I've gotten out of this is it's a pretty good way for you guys to post something like your music video or like a vlog or some show footage and watch your data and see at what point in the video do your fans get this interested in the video and kind of turn away. Then what you can do is you can go ahead and kind of cut that part of the video out and use it to market it in a more of a short form content way, whether you get influencers to post about you or you get some of these promotional pages to post a clip or that's the clip that you run an add on on your page. So that's kind of where I've gotten out of how you can use this so far. As I start to use it more and I start to get clients who are willing to kind of let me test some things out, I'll definitely share information with you guys about how you can use it to grow yourself on Instagram and inside the IGTV platform itself. Now, since there isn't much information out there about how you can use IGTV to grow yourself on the platform, what I would recommend you doing is taking all of your long form content from YouTube like your music videos and your interviews, your tour vlogs and stuff like that and going ahead and uploading it to your IGTV just to get your fans and your followers acclimated to you using the platform and so that they'll start to check for you more in the future. If you have any other ideas about how you guys are going to start using it in the future, leave them in the comment section below. I'd love to check them out or hit me up on Instagram. Let's talk about it. Now, with that being said guys, if you feel like you're learning anything today, please like and share this video, turn on those notifications as well. I want to want you guys to miss anything. Once again, my name is Kory and I'll see y'all next time.