2010/10/20 COP10 Working Group II CEPA
JCN-CBD Masahiro Kawatei
Thank you chairman. First of all, I would like to express my appreciation for giving me this opportunity.
Today, I would like to share my concern on current situation of CEPA with you all, and propose an idea to achieve our 2020 target.
As we have seen in the previous presentations, the movement of CEPA has grown since COP5 in 2000.
We have many organizations that have been claiming importance of biodiversity with great effort– I myself have seen numerous groups of people in Japan who work hard to create sustainable society, not knowing that their activities are called CEPA. This power is so great that I believe it surely has the potential to change the world.
BUT, we failed to achieve our target for 2010.
If we are in the same CEPA framework as it is today, probably we will not achieve 2020 target, which would be even challenging target.
Then, what we need?
My proposal, which consists of three parts, answers our question.
First, each Party develops its own CEPA concept which brings benefits to each Party as well as to the biodiversity – which then should have a clear “Action Plan” to support this concept. Identify what strength and good practices you have in your country that can be the base concept for your CEPA concept. For example, Japan can apply a concept “living together with nature” - a way of thinking that we traditionally have At the same time, each Party has its own issues and obstacles to achieve the target – so please identify what resources and aid you need from other Parties to overcome those obstacles.
Then, secondly, bring all Parties’ CEPA concepts to COP11 in India. There, we can put each CEPA concept together, and develop a global CEPA concept. This will optimize each country’s resources and enable us to support each other to achieve OUR target for 2020 – to save OUR biodiversity for the future Earth.
Lastly, in order to reinforce this movement, I propose to include CEPA in the report of COP10 as the important strategy, and emphasize its importance. Then, this report will be a trigger to extend awareness of CEPA from government to media and from media to all citizens. I once made this ripple effect in “Cool Biz” campaign, which originated from the movement of CO2 reduction. By declaring clearly in the conference report, I moved the Japanese government and media - which then brought “Cool Biz” activities to many companies and people. As the result, public awareness of Cool Biz reached more than 90% in Japan.
The same strategy can be applied to CEPA - and I believe CEPA will be much stronger power to change our lives.
Thank you for your attention, and I’m waiting for your cooperation.