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B2B Branding Strategy Video

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Published on Jul 28, 2011

http://goo.gl/QSqCd Download a poster PDF (860 KB) of the Branding Strategy animation featured in this video.

It's hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are some of the hardest questions a business can answer. For good reason, too. They strike at the heart of a business, its core values and core purpose. And its very existence in a competitive market.

Godfrey believes the answers to those questions should drive your marketing communications strategy and resonate through every tactic. http://www.godfrey.com

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