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Google Marketing Platform: adidas Case Study

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Published on Jun 27, 2018

The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google Marketing Platform, adidas can see how audiences are responding to campaigns in real time and know which messages resonate most.

Learn more about Google Marketing Platform: https://marketingplatform.google.com/...

Read more about adidas and data-driven marketing: https://www.thinkwithgoogle.com/marke...

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