 Rwai244 Channel is where you can find us across all our social at Misha Lashira is where you can find me across all my social media handles in this particular particular session we dive into an interview that looks at influenza marketing and in studio I am joined by Onyango Oviro famously known as Baba Nyambu. Asa tisa le, thank you for coming through and then we have the man himself this is literally home now at this particular point. Thank you very much. I think I've been to this place a couple of times so yeah it's home. Alright introduce yourself for the people who are meeting you for the first time. My name is Maena Eimongi. I am the creative director at Jikoni Essentials. Jikoni Essentials is a product for our homes right at the heart. We are trying to get into your homes by giving you products and services in the best way possible. Alright and today Baba Nyambu is you know he's the link between the people of society and you guys as the you know as a company or any as a brand that it is and today we're talking about influenza marketing and Baba Nyambu briefly take us through tell us your story because I'm sure people back at home they are watching wukuna fun based kuleinium bani so take us through your story for the people who are just seeing you for the first time and then we can pick it up from there. Ah wonderful so for those tuning in for the first time and those seeing me here for the first time I go by Onyango Aweiro or Kaleb those who know me or Baba Nyambu famously on social media and all that so our story is one of a tragedy to something really amazing because it started out when it was in 2019 at the time of the accident she was three months pregnant with the girl you've seen her jumping around so now you can imagine someone is three months pregnant or in an accident you are rendered immobile you cannot do anything on your own so I had to take care of her from the very first day that she was in an accident to the day she delivered so you can imagine I'm the man of the house I'm doing all the kitchen work I'm doing all the washing so that is where the idea came how about we share with the whole world this amazing story you know in the African setup men are not even supposed to step in there in the kitchen so I used to share on Facebook groups and on pages and on my own personal profile the journey from the time of the accident throughout the recovery process until she gave birth to the lovely baby to the beautiful Nyambu so for you it came to how do I put it it's a story that led to something beautiful that you guys are actually into right now so how did you position yourself as an influencer influencer marketing is something that many people have been doing it and you see the big names are doing it in their own style so I thought to myself now we are calling ourselves the Wanyambu because of the baby but then my wife is Catherine Jerry I'm Kalev Wanyango so you get the connect it's something that you know the intermarriages and all that so we decided to turn it into a medium for helping people to sell their products online or helping people to meet clients online so we've been doing it sort of a small scale until I met this wonderful gentleman actually Alfred is the guru in digital marketing and all that you know I used to do it for free okay I'm so sure people back at 12 p.m. are going to then a lot of friends talked to me like why can't you turn this into an avenue for earning an income you know like charge people to post their products on your timeline or their services and all that so that is where the idea was born and I'm glad it has brought us to this guys because they noticed what we were doing online and they decided to come in so Alfred before you get into what you guys do at Digikoni so tell us because I've heard you're the marketing guru here so tell us what does it take for someone who is watching this and they have a social media platform and they love being on social media how can they create their fan base especially with a particular niche this is what I say when it comes to social media first rule is stay consistent I think Baba Nyambu here can agree that the moment you go low and don't share a thing you lose your audience so you have to keep your audience on tabs are you getting a niche and trying to understand what exactly to do are you have to get something that you really relate to I like Baba Nyambu style I've been a avid follower of Baba Nyambu for about 2 years before I decided to like let me see what this guy has to offer you need to understand your niche with Baba Nyambu's niche is that humorous niche that he makes people laugh to at least get them to understand the product that he or she he and the family are putting out there people can actually relate exactly exactly that you've brought the reality to them and tell them that this is how we're going to transform your product to something so with influencer marketing rule one consistency to try and understand how you're going to approach your audience what clicks to them what do they understand more what would they want to hear from you give them what they want that way you'll be able to like get an audience and keep them close to yourself on the angle of commercial space let's look at it as we are looking for influences now does it apply that everyone who has a huge number of following qualifies to be an influencer marketer no doesn't well there are people with some very huge numbers but the conversion rate is close to me or zero so you find that one has a very huge number but the problem comes in that they can't relate to their audience their audience don't get whatever they are saying so what happens a company gets an influencer and things don't happen for them and they're like what happened we go to you have the numbers you promised us things then what's happening what exactly is happening so well there is that there is that you get an influencer and they totally mess you up so I'd say numbers numbers is not what to look at you look at engagement how is the influencer engaging with his audience his or her audience so what type of content do you give to your people it's a mix of everything a dash of this a dash of that but one thing you must know as an influencer or as a social media marketer is there are some issues you have to really turn down on because you have to appeal to people across the board religiously sexual orientations people have different beliefs so you're not going to market something for someone while demeaning another person so I try to create a fan post basically I'm selling an item without looking like I'm selling it the problem with some of our big names in the influencer field immediately they put up your product online the customers will focus on the personality of the influencer so you're trying to sell beer to a crowd you're trying to sell sanitary parts or you're trying to sell the staff but now people are not focusing on what you're selling people are focusing on the person that you put there as an influencer and then as an influencer sure you don't have any scandals online reputation your reputation should be of course there are normal things like you owe someone money you did something wrong but you see our type of marketing is based on scandals which I don't think should be the case because your audience is looking for someone with a flawless type of delivery mod so I'm trying to put up my products out there I'm trying to put up my customers products out there but how do people look at that product particularly so the kind of stories I'm writing how do they relate with their potential customers I think that has been working for us for quite some time now and what has made you be consistent since the day you started you just wake up every morning and you tell yourself I want to do better I want to make a name for myself and I want to conquer the field for someone who is watching this and they want to be an influencer that they have a number probably Instagram, YouTube or even Facebook page what would be your advice you have to build yourself fast when people see you they see value and you add value to whatever you are trying to sell out there minus all the other things it's a matter of value addition that's all just add value to what you are trying to sell out there you put out a picture of someone who is at power with the current trending situations hashtags, catch phrases storytelling the emotional appeal of a product to the customers and that is what actually Gikoni saw in me and this is very amazing because they are going to do a complete makeover of Nyambu's kitchen and we are hoping other guys who are watching this will come on board because we are offering very fresh content we are offering something new nice Alfred yes we are offering something new no, we are offering something new from my client so sir on the perspective of paying an influencer how do you do a proper quotation and how do you go about just giving what is worth it towards the number and towards the audience you are going to get from an influencer you say a price tag comes with some value so you need to offer some exquisite value for you to get the price that you are asking for because you are going to a company and telling them that I can do this for you and the value you are offering doesn't match up to the price that you are asking for then if I am the one doing the hiring I will give you a big no okay alright and let's look at the influencer perspective how can they, if I have the numbers and you guys have not recognized me you know the different brands out here how can I reach out to these brands which is the best way to go about it actually what happens is because I've been doing this for a while now and when we go to our clients actually most influencers don't look for the clients it's the client that identifies because you see when a client is getting to to an influencer they already know what the influencer can do so a company has to sit down look at the numbers look at what the influencer does and how the influencer does it then from there we can at least approach but just for startup influencers you really need to build yourself up but if you don't have the energy to push it hard trust me you won't survive so you have to make sure that you are consistent you are sharing your posts out there that your content is top notch and also that you are trying to network as much as possible get to companies or clients you feel that you relate the product with comfortably and in the best way possible kumakunatu wana wana wana watu oku social media and they are posting things and products and everything that we think is that it's so easy it's an easy job nona apu me post this particular brand nona me post it I'm just thinking this is a very easy job let me just start let me just do it it's so easy it doesn't take that much it's not easy as you might imagine because you know as part of being an influencer you must also be in a position to manage a social media page actually that is for a beginner because you know the big guys they don't actually get into but they employ someone to do that or if you're not in the influencer part but you're doing it in the sense that you're creating a calendar of content for a particular client so client will approach you we want you to tell us what can you do for us in a month so I go sit down we do a calendar of events and posts and uploads and mentions and everything hashtags so you have to each day of the week you have to do a particular post a particular hashtag that will make people when people are searching for that particular hashtag they direct them to your to your post so you do a mandate motivation you know teams the vibes you understand those kachi kachi freshes uta omokali ni upgrade li ni the way we've been doing with the jikoni team and I think it is really working for us as you wind up couple of challenges that you faced the biggest challenge as being an influencer or a digital marketer is that there are clients who expect instant results no depending on the product that you're trying to push online there are results that can take up to 6 months 3 months there is one that you can post and people start making queries the following day like there's a guy I did there's a guy he's a very he's a very hardworking guy because he was working in a workshop and then the owner just decided to to close shop after this covid thing hit us this guy he worked there for 7 months in those 7 months he had learnt how to make furniture for in 12 it's a call to Kaleb we share the same name Kalebolil or something so when I put up a post for this guy the same same day people started asking for can he do this table for me so it happens that is the biggest challenge clients expecting instant results it doesn't happen that way you have to be patient and the consistency part comes in because you have to post every day or every week or we do monthly post and all that eventually it pays off it's a career, it's a whole job yeah it's a whole job it can take your 8 to 5 exactly and you need a lot of thinking a lot of time no distractions and all that and you need to be up to date with what's trending what's happening internationally in the country and all that so how can people find you across all the social media handles my Facebook is actually simple Anyanko Hero or the Banyambu same as Instagram I'm not so active on Twitter but I'll try getting there and you offered? you could check at Gikoni Essentials on all social media platforms we have some amazing offers for everyone out there who has a kitchen I believe you also have a kitchen yes I do and also my viewers yes and also your viewers because we're trying to re-imagine every kitchen out there we're trying to re-imagine every home out there by offering the best products and the best services out here I'm not sure if you've offered or you've seen the best look out for us as influencers