 Anticipating and preventing CASM continued. So, this here we are talking about the early majority CASM. First, we discussed early adopters' CASM and here we discussed early majorities' CASM. So, this second CASM is a much overlooked gap between the early adopters and the early majority. The early adopters adopted early technology. Now, that technology is not diffusing or the gap has come between it to diffuse to the next group, which is early majority. Now, there is a fundamental difference here. The early adopters also know technology. They want to take the first mover advantage, they want to move ahead from their competition. They want to tell themselves advanced, they want to be visionary, they take their decisions themselves. They don't believe in hair-safe technology. But the early majority are of different types of people. They have different ways of thinking and adopting things. So, if this gap doesn't end in diffusion, then there could be a CASM. So, the second CASM is much overlooked gap between the early adopter and the early majority. The early majority are rationalist, pragmatic, who only buy if the application can be readily integrated in their current processes. They are convinced that this is really successful. Now, the early adopters adopted it. It is very logical that we should adopt it or we will be left behind. Along with that, even in our industry, we are able to adopt this technology technically. They generally use up substantial amount of their budgets on consultants. And other opinion leaders seeking for advice. Consultants point out that they meet opinion leaders to find out what technology is performing in the rest of the industry. And if we adopt that technology, then how useful it can be for us. And does our current infrastructure allow us to easily acquire and apply this technology in our current industrial facility? And they pay heavily on this consultation and they also get a lot of information from here and there. Because all their decision making is not based only on vision, but on logical paradigms. They also expect extensive references from firms in their own industry segment. They want to provide references to those who are already using that technology. Then, a serious difference or lack of fit between early adopters and the early majority. Which is likely to create a widening cash. Unless the entrepreneurial firm succeeds in customizing its services. Unless the entrepreneurial firm succeeds in customizing its sales. Pitch to this pragmatic early majority. You can customize the product and you can customize the information. You can customize the products to the ones you want. These are the references and the information regarding industrial adoption. Those are the questions of who are using it and what are the results after using it. An entrepreneur can facilitate this process by identifying substitutes and highlighting pros and cons for each product then awareness of these potential casp and the underlying mechanisms enables the entrepreneur to prepare in time and take suitable action. If this information needs to be given to the early majority and the reference points need to be given to the early majority, if they do not get the information required, if they do not get positive feedback from the opinion leader, the consultants did not do any positive decision making and the total information flow could be a big gap and there could be a casp and there will be a slowdown in the sales growth so keeping in view these dangers an entrepreneurial marketer should already be prepared and work on these information sources so that the positive information reaches to the early majority which enables him to and which convinces them to adopt this particular technological application. Thank you.