 I'm happy that Tech Gelbin showed that right before I came on because that will help set the stage for some of what I'm going to show. So P22 Analog is a bit of a side project. P22 Type Foundry has been around for 24 years. And the more I worked digitally, the more I wanted to work with my hands. And so that's kind of how P22 Analog came along. So this is essentially a case study in more of a personal project. Most of you are design educators. I consider myself a tangential design educator. I am the director of a book art center in a small college that has an amazing set of resources. So I will just kind of show you the project and you can ask me questions afterwards too. So I think this idea kind of came from this opportunity that presented itself to me. This is the acquisition of the remains of a letterpress print shop, a show card print shop. If you know hat show printing, they print, you know, country music, classic, iconic Americana. This print shop printed ads for Kleenex and toilet paper. And so it was for a variety store signage. And one of the things that was in this collection was pieces of type. I would call them broken type or modular type. And that got me thinking about Joseph Albers and his combination shrift and also his Shlobonen shrift is stencil alphabets and how the alphabet could be built up from these basic shapes. And that of course led to the alpha blocks. The American type founders in the 1940s put out this set of system where you could build your own letters. And both Albers and ATF pitched this idea that this was a time saving, material saving development. You'd have less material to store. But as you can guess, putting these things together into usable shapes would maybe take a little more time than just setting from a type case. So I just started working with the basic ATF shapes which is probably about 20 different shapes and trying to pare it down to its most basic elements. And I think I got as few as seven pieces and I thought we could do entire alphabets with seven basic shapes. And I knew the people at Virgin Wood type and I was trying to pitch this idea that hey, we can make this. I mean it was sort of a personal project and I thought how can I get this stuff made. So I think the idea came up and they ended up doing their own modular wood type which was actually based on this Fregio Meccano, I think this was Neveolo who, is that right? Does anybody know this? I'm pretty sure it's Neveolo. Italian type foundry that did their own set of modular type. And this is what Virgin Wood types modular was based on. Again, it's not seven shapes. It's about 14 shapes, I think. And so I went back and the seven shapes did not include a diagonal and I realized that was a little bit of a limitation. So just proof of concept to see if I could actually make these. I hand carved a set of blocks to be printed via letter press printing and then took it to the next step of fabrication and actually had 3D printer files made. And so I was able to print with these blocks. They were made to be exactly one inch or 72 points. And Wells College is not too far from Cornell who has an architecture fabrication lab. So I was able to talk my way in there and get a little help in producing these. So I was able to make these prototypes carved on a CNC router. But there's still a lot of hand finishing involved. And that's not what I wanted to do. I didn't want to make, I didn't want to have to do all of this hand finishing. I love working with my hands but I don't like cutting my hands so it looks like I'm about to do in this photo here. So these work great as prototypes. And then looking at other materials, type is usually made out of wood or metal for letter press printing that is. And I did have these plastic types and I thought, huh, plastic. So I looked into options and as you can see here Kickstarter seemed to be the only way to be able to make feasible plastic type by enlisting an injection molding company. If anybody's looked into doing injection molding it's not an inexpensive venture. But launching the Kickstarter actually made it happen. So what started out as a personal project basically threw it out there and said anybody wants to be part of this, came up with a pricing scheme. This is a very simplified version of what happened. But it actually worked. So I was interested in coming up with a title. So Verso tiles was my initial idea and even the 3D printing blocks were flippable so you could print a positive on one side and a negative on the other. And I thought this would be again kind of a material saving letter press tool. So actually looked into other options for molding a two-sided printable block. And by this time I had enlisted the help of Jen Farrell from Star Shaped Press in Chicago. She's a letter press printer and she was kind of fascinated with this project. And she had a friend who was a product designer and so this was one of the proposals he put together and then a second proposal for a two-sided block that would allow the base to be reciprocal and accept any two blocks to be put together to make a type high block. This proved to be pretty difficult to make molds. So it got as far as making prototypes out of wood, out of 3D printed material. And ultimately having aluminum molds made at an injection molding plant. And the process, I had wished I had more student involvement. This was a project I did mostly over summer. We have a letter press lab at Wells and a couple students who were involved were utterly fascinated. But if they could have gone on trips to the injection molding plant and just talking to people who have no idea why you're making these things. They have the ability to make it but communicating to them why is it, why are we doing this? That took a while to explain. Also why the blocks had to be perfectly level and not have any give so when you put ink on them and printed them they would print properly. So we had to come up with a couple different systems for developing a structure that would hold the block. And so most of this I want to, during Q&A I will explain a little bit more if you have specific questions. There's so many details I was thinking about that I couldn't fit into this time slot. But one thing I am going to do after the Q&A is I have these booklets to hand out. So this was the original blocks you see here were shipped out to Kickstarter backers and other people who were interested in using these as letter press printers. What I didn't fully appreciate is the educational component of how these could be used in a setting to actually teach the basics of letter formation. And I just figured they are out here in the world, you know how to put alphabets together you can make alphabets. Well when people receive them they didn't quite know what to do with them. They said do you have a map? This was actually the first thing I did with them. So you could call this typographic. It's using typographic DNA. It's using the vernacular forms. And these are what other people had used the blocks for. So there were sort of things happening that weren't strictly typographic. But people wanted some guidance. And so as the blocks were being presented at workshops I realized how these could be used in a group setting. And this particular image is from University of Arizona, Tucson. And what started out as individual projects turned into these really amazing interactive group projects. So this large poster was made just by using the blocks along with other typi materials. And this particular project was in Bristol, England earlier this year. Again, not going into a shop and not knowing what kind of presses would be there, I realized that these have the ability to adapt to quite a few different printing situations. So thinking about putting out more blocks into the world, we basically sold out of our initial pressing, decided to do more and actually offer some guidance of what to do with these things. So that's where this booklet came along. So there's actually sort of maps of how you can put together alphabets and a few other suggested uses. But I found things like this where it was totally unexpected use. Just picking up these materials, putting ink on them and using them as a raw, almost like a paintbrush. Every time I've done a workshop there's always been surprises and what's been really interesting is how the team dynamic works. I was always afraid everybody would want to do their own thing and not share. But because of the limited amount of these shapes that are in a set they sort of require a certain type of cooperation and collaboration they found to be really interesting. So this is the booklet right here. So now that we're presenting a new version of this set of blocks with including a booklet, decided to go back to the materials that actually were used in the creation of the blocks themselves. So initially it was a digital font and maybe somebody could use that. And then the 3D printer files, a couple people asked about it and said sure we'll send you the files. So now we're actually putting this all together and basically a kit and then I realized the last step we made a laser cut stencil. So you basically have a digital font, STL files for 3D printer, stencil you can use a pencil and then the physical blocks themselves. So there's four different ways that people can work with these shapes to prototype to build print additional blocks if you run out. And so the one thing I don't have yet is a set of lesson plans and curriculum of how to use these. The idea is almost there and I don't know if anyone has, I think a few people in the room have used these blocks with letterpress printing being a more common, increasing in design education. I think these blocks have on the verge of something and so I'm asking for your help. If anyone is interested in helping develop some lesson plans except being an educator is not my primary function. It's one of my many functions. But how these can be used for both young groups of children and it's exciting. I brought a set that's sitting on a table back there and I have these as well. So after the Q and A I will gather around and you can grab one of these and you can see the blocks themselves. But if you're interested in talking more about it I'll be around for the next few days and you can grab me and we can talk about it. So I guess I'm probably early so we can cede the time to the group Q and A. Thank you.