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Published on Aug 11, 2011
Personality is central to radioapos;s advantage over other media. But how do you create powerful radio via compelling personality? In Part 2 of this conversation, author of "Beyond Powerful Radio," consultant and talent coach Valerie Geller (http://www.beyondpowerfulradio.com) talks to Mark Ramsey (http://www.markramseymedia.com) about these questions: Is great radio talent born or made? How do you discover new talent - how do you know it when you find it? How do you nurture talent? Why doesnapos;t talent get more respect? Valerie explains what great artists do in radio and how the "story business" takes listeners on a journey worth taking.