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Published on May 13, 2014
After decades of raising cattle on pastures purged by pesticides and finishing them on a diet of grain, hormones and antibiotics, Will Harris drastically changed his practices and converted to organic and grass-fed. Starting to rethink the conventional shortcuts he used to push his cows to the feedlot -- instead of applying toxic chemicals and synthetic fertilizers -- Harris learned to prevent overgrazing, protect water resources, and generally promote soil health through intensive land management and rotational grazing. He went further, sending multiple species (five kinds of poultry, hogs, sheep and goats) through his fields in sequence to control weeds and insects. Green pastures now nourish his animals, which in turn aerate and enrich the land with natural fertilizer. Will proved his business model to be scalable, growing his Georgia farm, White Oak Pastures, from a half million dollar enterprise to the largest organic certified farm in Georgia, taking in over $25 million annually.
Film Credits: Narrated by: Mario Batali Directed by: Francesca Koe Cinematography by: Matt Bass Edited by: Ron Haas Produced by: Francesca Koe Original Music by: Pollen Music Group Photography by: Chad Sawyer Audio Post by: Jeremiah Moore Production Assistant: Tiffany Traynum