 So we're here today at the ID Tech X show in San Zeclara, California And I'm talking to Mr. Ian Russell who is the COO at Peretta So Ian, can you tell us a little bit about your company and background and what you're showing us here today? Okay, well Peretta is a startup company. We've We've been formed out of a spin-out out of the National Physical Labs in the UK We are here to exhibit our Process for adding conductivity into into textiles So we allow conductive patterns to be printed directly on to the textile our process Results in the textile itself becoming conductive The process allows electronic circuits to be assembled directly on to onto the textile And the key thing that is different about our process is it retains all the original performance characteristics of the fabric So the fabric remains breathable stretchable the handle and drape of the fabric and not affect So what do you see in terms of so there's several companies offering other solutions for what comes to inks or different Functionalization when it comes to that what are you mentioned keeping the qualities of the fabric? What are the other ways in which you see yourself as the differentiation that you have with these products? Well, if we if we can just pause on that for a minute I mean I think there are alternative technologies as you mentioned you can use conductive inks or you can stitch in or weave In conductive yarns each of those processes, but they are functional But they do have a negative impact on the way the fabric behaves And if you look at this transition which is going on in the wearables market from products that are you know component based in enclosures to garments that can be worn over a long period of time that have been functionalized with Intelligence and electronics for that transition to take place You've got to have garments that are comfortable to wear and can be worn over over a sustained period of time That's what we refer to as truly wearable and that is what our technology is enabling The fact that none of the character none of the the performance characteristics of the fabric are impacted by our process That's the key thing that makes us different and then I guess you can work with things like encapsulation or different Functionalization on top of what you have but you keep the fabric underneath is that sort of that's right Yeah, I mean again It's the because we apply we apply a thin metallic coating to the individual fibers that make up your textile That means the textile itself is functionalized the textile becomes conductive We we the process we use uses standard commercial printing equipment and Immersion processes it uses fairly standard chemistry the materials used our low cost and it's additive so there's no waste so What that and another important characteristic of the process it can be applied at any stage in manufacture so it can provide Applied to the original textile on the roll or to a finished garment like the one we've got here Fantastic, so you mentioned the technology came from MPL the National Physical Laboratory in the UK Perhaps you could tell us a little bit about that process how sort of forming the technology spinning out into the company where you're at today yeah, well the MPL as you know is it is a well-renowned scientific research establishment they do research in a number of areas They had been carrying out this research into into e-textiles And they got to the stage where they'd reached a point where they thought it was sufficiently interesting to explore commercializing it so we worked with Mid-Ven who are who are an early stage venture capital firm they provided some initial investment MPL licensed the technology out to to Pareta gave Pareta an exclusive license to the technology and since then Mid-Ven have been joined by some private investors and the company was the company was spun out in 2007 the 2017 We're now in the process of Commercializing the technology. We are looking for development partners joint development partners. We're interested in building e-textile based products We see ourselves working with those with those partners to Refine and take the process into manufacture to help prototype and develop their retail products So when you talk about these products the Interest that you're seeing is there any specific product areas or Application areas where you're seeing a particular amount of interest at the moment I Think there are various sectors where there's interest and the nature of the interest varies varies from sector to sector So it could be sports apparel where you're looking at Measuring physiological parameters. It's there are healthcare applications Wound management is there we've seen interest. We've got interest in Transportation where you're looking to to functionalize upholstery So there's there's a whole range of different application areas the ones that interest us most are where it's critical to for that for the fabric to Retain its properties and be be wearable and usable over a long duration Excellent so we're just here on kind of the first afternoon of the event here at the ID Tech X show But how's your experience been so far in this environment? It's great. It's been a really good show so far for us I think the launch pad where we've got an awarded a place at the launch pad by ID Tech X That's been excellent for us. It's been a really good show. We've had lots of interesting visitors Just a shame. I haven't had enough time to get into the conference I would have liked to have done more than that, but it's been great for us so far Well, fantastic. It's good to hear and keep you nice and busy over the next couple of days Ian, thank you very much. It's great talking to you and all the best with the rest of the show And of course with the company and products. Thanks. Good speaking with you