 What is up you guys welcome back to the channel in this video? I am going to be setting up a Facebook video view ad for a friend of mine This is Luan crushing it here in California been in the real estate industry for many many years and Super super successful super successful Super fired up about social media marketing and Facebook advertising and this is literally step one of Rolling out a daily Facebook ad campaign. Okay, this is day one of targeting her local area. Okay, so What I'm gonna be showing you in this video is just kind of the setup the setup on on how to get that that ad running on how to On what we're gonna do with the targeting what we're gonna do for the budget. This is a client. That's going all in She's literally all in her monthly budget is a few thousand per month with me. Okay, so So we're not playing small potatoes here. This is someone that actually is going all in With a monthly budget and and and with the consistency of content, right? It's all about video content in my professional opinion. You want to start putting out video Put out more video more video of what you're what what you're doing, right? And especially for those of you that are building a local business in this particular case Luanne. She is a local realtor She's a local real estate agent broker whatever you want to call it. She's a local real estate professional Her clients are in her backyard people that she's helping buy homes people that she's helping sell homes They're all there in her backyard and so what a lot of Local business owners still tend to do is spend money offline In hopes of reaching their local backyard in hopes of reaching their community, right? They're putting out flyers They're getting a spread in the in the newspaper in the local magazine They're putting their face on a billboard on a bit on a bus bench These local business owners are still doing offline marketing tactics that are super expensive And just flat out don't work everyone and their mother is on social media Everyone and their mother is on facebook and so if you're building any kind of local business You need to be putting your message out there running facebook ads just like this um their strategy to the ads obviously But you can you can definitely learn you know these basic strategies I'm going to walk you through one of them right now And and just kind of give you my two cents on what i'm thinking and how i'm approaching it and what our our objective really is um with this specific ad and with this specific step um And so i'm going to just kind of walk you through it But but you got to be thinking facebook ads you got to be thinking instagram ads you got to be thinking youtube ads You got to be thinking paid traffic. It's the only way you can get in front of your local area Okay, too many too many local business owners Are spreading their message they're spraying their message all over social media in hopes of another client in hopes of a new customer in hopes of a new client customer uh client right When the majority of the people that are following us live across the country You got to understand that you have to understand that if i'm your friend on facebook You and i live across the country if you're following me on instagram We live across the country if you're linked in with me on linkedin if you're connected with me on linkedin chances are You live in a different state These are the people on our friends list that we're spraying our content aka our message In front of and it's not your ideal client It's they're not in your ideal market, right? And so the only way we can reach these people in our ideal market is to put an ad in front of them A simple post but call it an ad and simply Run it and target them on the most popular platform And that's this one. Okay, so whether whether you're on this one or you're going to be running them on instagram Which are still ran through facebook. So i'm going to walk you through it all right now But um or you're running youtube ads. That's where I would be in 2020 That's where I would be if i were you if I was a local realtor if I was a local restaurant If I was a local chiropractor a local dentist a local lawyer Practicing law and getting everyone in my local community community to know who I am if I was that person This is where I would be I would have to be I'd have to be putting my message in front of them through a facebook ad Right, so hopefully you guys understand the importance and how much I stress this simple strategy Especially for the cost now the reason why i'm even recording this and the reason why i'm showing you I'm going to i'm going to turn this into a tutorial is because You have some agents right that are super super all in they have the budget. They're very successful financially Money is not an issue. They know the power that they know the importance of marketing forget about just social media or facebook ads there's these particular clients aka business owners, right Whether they're a realtor or anyone else it doesn't matter same principle applies You have some that are super super financially successful and they know the importance of marketing and they don't care how much it costs As long as they're positive roi Right as long as they're a positive roi It you know attached to it so as long as you can bring them more if they spend x and you bring them more income in They're happy and that's business man I'm willing to spend anything on marketing as long as it makes me money So when I look at numbers i'm like I don't get afraid when when you look at spending 5 000 a month on facebook I don't get afraid if I can make 10 000 from that Hell in the hell and why in the hell would I would I not? You know, I mean, that's why a lot of times when I speak to realtors They're not all thinking like luan luan's thinking david. I know you crush it with what you're doing Here's my budget go make it happen And and this is again someone who has several thousand per month that we're working with now Right someone that says dude. I make 10 grand per deal. That's what she's telling me So david I make I make average 10 000 per deal If I can spend 3 000 on facebook ads with you Do you think we can crush it? I said luan 99.999 percent of every rotor in this country Does not spend even 300 a month Consistently on facebook ads I said if you spent 3 000 every month and we dropped a new video to your local backyard You would literally be the mayor by tomorrow And that's the facts man. That's the facts. So that's why video video marketing is is is is is is just the norm You have to be doing it like it's standard, right? There's no if ands or buts and you got to be targeting your back your backyard Some of you are going to start super small with your budget and you totally can Some of you are going to be like luan and and and say david i'm all in And and again, then when you look at it and you put the numbers in perspective This is someone that's in at 3 000 a month To capture leads where when she closes one lead she makes 10 grand Like come on, dude. Who in that who in their right mind wouldn't be doing that? That's what i'm saying You rotors out there that are still tippy towing Spending five dollars a day. You're spending 10 bucks here 10 bucks there and and and saying you ran an ad No, you didn't no you didn't until you're consistent and actually running one every single week to your local backyard And actually capturing leads then you can say you're doing it if you're if you're if you haven't even put in a few hundred a month I'm telling you that's why i'm i'm teaching you through this because i want you to I want you to be thinking thinking bigger 2020 you got to be thinking bigger man You got to be thinking bigger you make a boatload per deal You need to take a fraction of that and go throw it on some facebook ads and do it every month And that's what i'm saying a fraction of what you guys make is a joke take take 20 percent take 30 percent of what you make per deal And that should be let's call it 30 percent take 30 percent of what you make per deal and put that into a monthly facebook ad budget And that's probably going to be a couple thousand for most of you guys right 30 percent of what you make that's probably over a couple thousand Right, that's what i'm saying. That's where you want to be that's you want to play with the big boys You want to be a top producer you want to come into 2020 and build a social media brand? That's how you do it. It's not spraying it all over the place No one cares about your listening. They live in Nebraska No one cares about your open house that you got going on, you know this weekend in phoenix Most of your followers are across the country. I live in california. I won't be there So no one cares about what you're posting until you start posting it in front of the right people And and i'm saying we can get in front of the right people through facebook advertising Okay, so let me set this ad up really quick. You guys this is going to be a basic one Super super basic one. This is the first ad. Okay. This is the first ad now She tried turning it on a couple days ago, but she reached out and she said david i need you to do it You do it instead. So here's what i'm gonna do You always want to post it on the page first, right? And the reason why you do this and not set it up Through the ads manager first is you post it to the page first So when we turn off the ad eventually because we're not going to have the ad run forever, right? When we do eventually turn the ad off at least it's still on the page, right? In this case, we pinned it I always talk about an intro video the first first facebook ad that you run is the like ad, right? She didn't run the like ad and that's fine. She said david. I ain't got time for that I need to start capturing leads. I need to start building custom audiences I need to start I need to start getting my local area to know who I am Let's just skip skip one step one and two And let's go step straight to step three. That's luan Okay, so Normally, I would have her do an intro video. She didn't do the intro video yet an intro video of her She doesn't even like to be on camera. So it's not going to be a good strategy for her But normally as you heard in other videos that I that I put out This first video of your of your local targeting the like ad went to everyone this third one this next video step three This is when we start targeting local your local area, right? This is when we start now trying to go We're capturing leads now right at this point Um And so I always teach were the very very first one that you wrote to you roll out to your local area Should be a video of you introducing yourself, right? So you probably cut that on other videos I don't want to spend too much time on that, but that should be your first video because That video is the one that we should be putting this budget to okay. That's why I told luan I said luan We're targeting a warm a cold market. That's that's your first ad that that's you targeting your local backyard It's a cold market. These are people that haven't been in your website These are people that live in your backyard. They live two miles away, but they're not friends with you on facebook They don't even know you have a business page. They don't like your business page They don't know you even though these people live in our backyard We don't know everyone you guys so when you're running a facebook ad you're running it to a cold market I always knew and I always taught where that first ad Should be a video of you introducing yourself It should be a video where you pull out your phone and simply Introduce yourself your background your experience your history Why you're in business? How long you've been helping people in business? Why you love helping people in business? There's so many different reasons why you're doing what you do explain it Intro introduce yourself that right there makes of an amazing first ad That you use to run under video views, which is what i'm going to do with this one That's a great ad to run to a specific market right to capture An audience aka a custom audience To capture the audience of people who viewed it to then retarget them in the future with future ads Okay, and and build an actual warm audience out of people that are watching your stuff. Okay, so When you run an intro video of you introducing yourself you're now throwing yourself out and say hey, man, my name is david. I am your local Attorney, I am your local realtor. I am your local freaking business owner, right? And then and then and then after we get thousands of people to view that first video then we retarget when it's personal branding That's why when you put yourself out there. This is a video of her not putting herself out there This is a boring slide show video But this client was very very very adamant about me running this one first Because she had a she has a budget that she absolutely has to spend Right by a certain time and I didn't I didn't I didn't I didn't question it I said, okay lorraine. Let's do it throw me the video and and I'll get it up on the page and we'll run it And so what we're going to do instead of instead of her introducing herself We're going to simply run this one. We're going to simply run this one and We're going to literally get Tens of thousands probably i'm even i'm even curious to see if we reach a hundred thousand This is the biggest budget that i've ever put on a seven-day ad before okay For a client Let's put it that way for a client because I don't I don't ever encourage them to have to spend this much That i'm about to put down right now. I'm going to show you guys I don't ever encourage them to to come out the gates at that budget But again luan is special luan is different Luan is unique luan is a freaking Top producer and she ain't got no time to play so she said david let it all let it all ride And so i'm like, okay, let's let it ride And so here's what we're going to do you guys come into your page right post it on the page first come to the page Click on create that's going to take you to the ad okay. That's going to take you to the ad setup Which is this page right here And this is where we where the magic happens this is where everything starts Now again if you're a rotor then this video for sure applies to you But even if you're not a rotor this applies to any small business owner Okay, this whole setup and my whole strategy exactly my mindset of going into this ad and why we're going to run it the way We're going to run it the strategy applies for any business Okay, so keep that in mind But if you are a rotor you have to check this box and you have to hit this drop down and you're going with housing If you're in any employment if you're Offering jobs if you're looking for people to hire Right, you're an employer and you're looking for employees If you're looking for people to internship for you if you're looking to to qualify people for any kind of professional certification programs Anything like that employment you're hiring right then you would check that one and then credit if any of you guys are offering credit card services Or any type of financing This right here credit you'd have to go with that one Okay, so make sure you choose the correct one because your ad will be dis approved for sure And so in this case i'm going to go with housing And so here is the first strategy here is the first campaign And for those of you that are building a company for those of you that are building a digital agency and actually running ads for Clients you're running facebook ads for other people, right? This is a great strategy as i'm saying man that intro video that intro video even your local restaurant owner There isn't an owner that owns that business and if he's successful offline If he's successful in the local community if he's been there for more than 15 years He has history. He has credibility What would it be like if he literally pulled out his cell phone and said hey guys? I just wanted to say hello We've been in the neighborhood for 15 years We are super fired up and we are humbled and we are so grateful for every single one of you Every customer that have came through our doors to order any type of mill on our menu We are so grateful We want to let you let you know that you know, we've been in business for the past 15 years We've been here on plaza boulevard, you know for the past 14 other 15 years and In the in the last 15 years I wanted to kind of talk about what we've experienced and how amazing this community has grown Dude, i'm telling you man. I'm freestyling that That shit comes so second nature to me because it's so real like it's so freaking real Like it's so real and it's so simple and and you guys you already have a pitch for for what you do because what you do You know it like the back of your hand, you know So imagine any business owner a dentist imagine anyone pulling out their phone man and saying hey man Right like that's a powerful video forward to be number one forward to be video add number one and again Let's dive into it because here's my thought pattern. Here's how my here's how I strategize Here's how I set it all up. Here's the point of it all The first one is video views. Okay, and the only objective is to is to is to capture an audience That's it. This ad is going to a cold market. These people don't know you yet. We have to capture our audience We have to create a custom audience. Okay, so it's going to be a custom audience around all the people who view the video We know the location. We know the demographics. We know where those people came from. We know where they're at that was our targeting and Thousands of people viewed it and now facebook allowed us to Set up this custom audience where we can then run our second ad to all those people That's what makes it so powerful So video views when you can break out and you can just introduce yourself and you can and you can put yourself out on video There's nothing more powerful than that. Why do you think my youtube channel shout out to every single subscriber? Why do you think these these folks are here because it's my video if I was writing this in a blog None of you would be here But because i'm putting out my myself out on video and actually teaching something right actually bringing value actually teaching something That's why you guys are here So when you can do that for your business People are going to look at you as an authority people are going to start paying attention to you And when you can set up custom audiences and retarget people who are viewing your previous videos That's when you dominate that's when you completely take over with brand recognition And you get people indoctrinated with your content people end up feeling like they know you Like they like you and they like they trust you people start getting giving you that type of emotional vibe and and and and um Attention because they're seeing your videos in their news feeds every day Like it's crazy man and because they're interested in that topic if you're targeting is right if you're setting up the custom audiences right They're watching your stuff because you're actually talking about stuff that they're interested in like how powerful is that man? So this right here is our strategy We're going to run video views and we're going to put down a decent budget not all you guys have to start here at all But again luan a little different right She's fired up. She's all in And so we're going to literally get a boatload of people to watch this simple short video nothing the video ain't nothing special I even told her I said luan. I hate your video. I straight out told her honest to god truth I straight out told her yesterday. I'm like luan the video is not even all that But i'm telling you this is a special client. This is someone that says david. I don't give a damn Here's a budget. That's all I have right now Freakin run it and that's why we're here you guys. So we're going to put down a crapload on this video view We are going to um build a huge custom audience Okay, we're going to build a huge custom audience Let me go with um The title right here We're going to build a huge custom audience and then we're going to retarget that's when we'll go for lead capture And once once we retarget let's say we and here's the here's the here's the game plan We're going to run this for seven days. Okay under video views. We're going to put a good daily budget down. Okay under video views After seven days, I'm going to have this huge custom audience of people who viewed it, right? Then on the eighth day, I'm going to turn around and run conversions To a landing page. Okay. That's what I'm going to bring them to this landing page And this this is where you want to make sure your facebook pixel is set up You want to make sure you set up a custom conversion? And if you don't know what any of that is comment below And I'll I'll make a whole another video, but I have a ton of videos here on this channel That that that already show you how how to set all that up, but Day number eight is when we'll be running it to a landing page under Conversions. Okay, that's when we start lead capturing but we want to build an audience first We want to build a warm market first. We want to build a custom audience First and and the way we do it is we track Who watched the first video track who watch any of your videos actually who watches you when you're running video ads That's why I always want to run video ads because I could always retarget the people who viewed it That's powerful, man. And that's what you want to do You can do the same thing with a post with an image. You can obviously retarget and build a custom audience I bet anyone who engages aka clicks like Comments shares it Reddit read the text that's all engagement. You can build custom audiences around people who engage In your image post as well But with video views it's it's it's it's even more powerful because facebook allows you to break it down Do you want to do you want to build an audience around people who watched? 10% of it do you want to build an audience around people who watched 25% of it Do you want to watch do you want to build an audience of people who watched 75% of it like you can build an audience around people who watch 95% of your video So you can build a bunch of different audiences, man And and and and it's video which makes the personal branding a hundred times more effective That's why I'm a fan of video, man. So let's run this ad you guys and get off this Video because I've gone on way of a longer rent than needed But hopefully a lot of that made sense, man and watch the video again share it with anyone that you feel bring value to And let's let's run this ad. So here's what I did. I copied a little bit of the title because that's what I'm going to name right there. So selling Your home That's just going to be the title Let me move this tea Definitely want to get your tea and you guys drink your tea Okay, so here we go selling I'm going to copy this And I'm going to simply bring it over And I'm going to paste it and I'm going to title my ad set name Now you guys can title your ad set whatever you guys want, but I just kind of keep it simple And and just video views and that's what it is. So here's what we're going to do Custom audiences. That's what I'm talking about. So as we run this one for seven days We're literally going to get tens of thousands of people to view it We're going to be able to be able to take those viewers and put them into a custom audience So when I go run the next ad I can simply click right here and it'll drop down that specific custom audience And I can retarget all those people with my next ad That's powerful. You guys that's powerful because that again You're now creating a warm market. You're now creating a list A database you're now creating a group of people that are warm. They know you they've seen your video before They engaged with your posts before they are familiar with your name with your brand And if you can just imagine doing video after video after video doing a new video every week Encapturing all this data of people that live in your local backyard These are people that know your brand Top of mind because you stay in front of them You stay in front of the most the most relevant people that are watching and engaging with your stuff You stay in front of them every day because you're running ads every day And so this right here you guys is powerful custom audiences Is powerful and that's what the whole intention of this video view ad is right? That's the whole intention So with the united states what we're going to do Is we are not going to target the whole entire country? And also what we're going to not do is is target everyone in this location I want people who live in this location Okay, and what i'm going off of is i'm actually going off of I'm going off of an address. So for those of you that are actual realtors, okay Um A lot of you guys farm right you farm different zip codes you focus on just a handful of zip codes Um, and that's that that's where you mark it, right? Now with the targeting Especially on the first ad You don't really need to focus just on that zip code What I would do is I would maybe take an address take an address Within that zip code and put that address in and target first of all a lot has changed in facebook ads So specifically with housing you can no longer target gender which i'll show you you can no longer target age and you can no longer target um Which i'ma call it freaking um Zip codes right, but you can still you can still Target that area and that's that's it's it's better than it's better than anything like it's it's it's more effective It's better than anything before and and and this is how I want you to do it. So let's go with um staging ad Okay, so this is where she wrote she wants to change the budget Let's change this one Where's that one at? Um, let's go with This is the one okay, so this is the address that we're running it around Okay, so this is the zip code that she farms, but with facebook so now what i'm going to do I'm going to paste that address in And there's the address right there always look for the drop down okay always look for the drop down And then what facebook changed is the minimum is 15 miles So you can no longer target just a zip code you got to target that area and 15 miles around that area Which is not a big deal at all at all At all especially when you're in the business of branding yourself and getting your message to your entire town This is not a bad thing. Okay, so take it 15 miles now. She wanted to specifically go 28 miles So we'll give her what she wants We'll go 28 miles And that's what that's that's that's perfect right there now age again. We can't change the gender. We cannot change On the detail targeting what a lot of people do especially in real estate or in any business man This applies for any business is they'll put that interest in and that's good Right, you you definitely can can put in a bunch of different interests in here Right, you can even click on suggestions and and facebook will give you a bunch of suggestions What a lot of realtors do is they'll come in here and they'll type in zillow Anyone who has an interest in zillow would be ideal for Obviously what we're doing right if people been a zillow.com zillow.com for those of you that don't know zillow They're just a huge website that Provides listings houses for sell for the general public right real estate agents can post their listing They can post the house that they're selling on the site and boom people all over will find it and so It would be good. It would be safe to say that hey man Let's target everyone that that that likes and follows zillow people that have been on zillow like that right there would be ideal But right now for this very very very first ad for this very first video view ad We want to just see what the market demands We want to we want to we want to build our own audience because we're already targeting just a small area We're targeting this this small area. So I don't want to seclude Anyone like I don't want to eliminate Anyone because who knows that person that might be buying that next house. They may have never gone a zillow Right that person who's selling their house. They may may may never have gotten a zillow So I don't want to narrow the the targeting at all on this first on this first ad. I'm going to leave it wide open I'm going to leave it blank. Okay, so show more show more options on the connections What I'm going to do is I'm going to exclude People who like and follow her page because if you're a real estate agent chances are 95 percent of the people who like your business page Live across the country And if you worked with me in the past and we ran an actual like ad Those were likes that came from all over the place, right? And we did that just as a side note. We did that to bring credibility to the page So now when people land there, they see 3,700 likes versus seeing 37, right? So You want to run the like ad for that social proof the credibility So your page looks like an authority with a few thousand likes, but even at that That's not where your leads are coming from. So I don't want to put any Advertising towards that page at all as far as running an ad. I don't need anyone on that page seeing it So I exclude them. Okay, and then automatic or yeah automatic places Automatic placements versus recommended what I'm going to do is I'm simply going to go on edit All right automatic placements recommended versus edit. I should say excuse me I always go with edit because this is a video that is not for instagram So I don't need it anywhere near there and then also audience network is not what I really Care to advertise on either audience network are a different a bunch of different websites that facebook is affiliated with Or has partnerships with many many thousands of websites You'll just be Browsing randomly online and all of a sudden you'll see an ad that's either a google ad or it could be a facebook ad Because that person's running it on facebook's audience network And that consists of a bunch of different platforms So I don't really need it there either. I really just go for facebook. I only want it on facebook I only want it in the news feed. It's a video. So I want it on all the facebook feeds Look facebook marketplace facebook video feeds. I for sure want it there in the stories I want it in the in-stream videos I don't need it instant articles. I don't need it. I don't need it there. I just need it on every video platform So here's audience network rewarded videos Actually, you know what? I am going to go with that one. I am going to go with that one So I wanted on all the video platforms for sure And that's how I set up the the placements. Okay, so Scroll down scroll down. Now here comes the budget What we're doing with this one again is louis is a little crazy But I love the crazy ones. I love the crazy ones and it was it wasn't 80 bucks. It wasn't 85 bucks. It was 84 She said david run 84 and We're going to run it for the first seven days. Okay, so right now It is the 22nd it is 12 46 What I always do is I push out that ad I push it out a few hours And if it's late in the night, I'll push it out to the next day for it to for it to start Let's just see at 6 a.m So if you're setting up an ad and it's 10 p.m. Right now, right your local time Don't set it to go live now Push it out push it out a few hours and you want to give it a few hours So facebook can take it into review and it doesn't cut into your budget in any way set it A few hours out so facebook can review it and then once they approve it boom It's set to go live a few hours later. Okay That's what I would recommend for sure. So set a start and end date that way You're not you know that you're not spending more than what you need to right you you make sure that you you You allocate the right funds for this specific project now this again is the strategy This first strategy is to run video views first so we can get the custom audience We can get all that data back and then we can turn around and run conversion ads and capture leads after that Retarget the audience retarget the audience retarget the audience to capture leads. Okay first ad and this is the first ad only We're going to run it for seven days. Okay 84 bucks a day and we're going to go from the 23rd Actually, you know what? No, we're it that's plenty of time. That should be plenty of time 5 p.m In fact, it's it's let's go 6 p.m. We'll start it today at 6 p.m. And we're going to run it For a week so today the 22nd we're going to run it to the 29th and I'm going to change the time On when it ends so that way peace of mind Of course, I'm going to micro manage it to a certain extent. Of course I'm going to be looking at it to make sure it's performing but as far as Having stress over forgetting that it's actually turned on because I speak to many many people and they're so pissed off And they're like David Facebook charged me 1100 last month and I don't even know what happened I didn't run an ad I didn't do anything And I'm like dude no way and then I look and they don't and it's because they don't they never turned off their ad They never turned it off like that right there. You guys will freaking crush you That's why I set up the calendar. Some people don't don't set the calendar. I set up the calendar And I can always I can always Change the calendar. I can always edit the calendar. I can always Extend the time period. I can always change this if I want during the ad, you know everything so I'm going to put an end date just to make sure I don't over budget I don't overspend and it gives me peace of mind so I can sleep at night knowing that I'm not going to wake up to A crazy facebook bill, right? So end it there. We're going to run it for seven days And that's our budget so again her budget is is is almost 600 a week To really be trans transparent with you guys, right? And this is this is week one This is week one what I mentioned in the first video is the fact that I recommend an intro video And rolling out with that one first and again not necessarily at 84 dollars a day You don't you don't even need You you probably you probably need a need a quarter of that 25 bucks 20 25 bucks if you really want to go all in Even being at 20 25 bucks a day and you're in a great position But again, she wants to throw it all out there And that's what we're going to do. So make sure that That video view that title that can stay there at this page make sure it's running from the correct page It's not going on instagram So we don't need to worry about that and what we're going to do is we're going to use existing post Okay, so remember the post is already on the page. We're going to select post And we're going to simply look for that last one which is right here And we simply hit continue And normally Right below it would say yeah, here we go. So I can change it so I can change this call to action For sign up book now download get a quote, but statistically speaking Learn more is the most non-intrusive word. I think that's the right word. I'm using It's the it's the least aggressive Call to action Out of all these and that was a facebook study that they put out So send message you can do send message if you don't have a landing page You can do a send message but on this first one around if you don't have a landing page yet Just go with send message. She has a landing page That's why I went with learn more and just put the link to her landing page Just to put it. This is the landing page, but we're this is not a lead capture ad So it's not even an ad where we're going to be generating Leads to go to this page, right? But because she has the page I simply put it in just to put it So just in case again when we turn off the ad the benefit of us posting that on our page first and then running the ad Is again when I turn off the ad that post lives forever So if anyone ever goes to her page and they click on learn more Then they can always go to her landing page, right? So that's why I put the link there to put it there, but if you don't have a landing page yet I don't know what you're waiting for profit with cartridge dot online There's a 14 day trial. The link is also in the description profit with cartridge dot online You have to set up your landing page because again with this first time this first seven day run It's just for the video views It's just to build the custom audience And then we're going to retarget in week number two with conversions And that's when we'll need the actual landing page So if you guys are really really hardcore and looking to capture leads on social media You have to be doing it with facebook ads and you want to be driving it to a landing page Where you can capture the lead, okay? So profit with cartridge dot online I use cartridge for everything my landing page my email auto responder My calendar hosting my video hosting my affiliate marketing. I use it for everything, okay? And there's a 14 day trial a 14 day trial right below profit with cartridge dot online You have to start thinking landing pages or you're going to be running a bunch of lead capture lead generation ads You can do that too where you don't need a landing page you use facebook's landing page, but There's a few more steps with those types of ads I'd rather just take people to a landing page capture the lead and let my email auto responder get people to schedule appointments All automated And I don't I don't even lift a finger that's conversion ads, okay? So again week number two will be conversions driving them to a landing page But again our whole intention is to make sure that that facebook pixel is tracking Making sure that the video views were creating a custom audience And that's our whole objective with this first video, okay? So hopefully that made sense you guys if you need to watch it again Watch it again if you need to share it with any local business owner Please share this video comment below. Let me know where you guys are coming from Let me know how I can bring value to what you're doing online So now it'll say no ads which all that means is that it's in review. So if I click on it Come to the ad set It'll say no ads right now But if I click on the third one As long as it's blue it'll be in review. Okay, so blue in review and then and then in a few minutes This will go from no ads to in review and then in a few minutes. This will go from no ads to review, okay So this right here you guys is where we need to be this is where we need to be in in 2020 We need to be crushing it online and then after it goes after in review. It's going to go scheduled Right, it's going to go scheduled and then it goes active, right? So this is how you take over your local area in 2020 you guys stop messing around stop Just spraying social media with all this crap when your ideal client is literally in your backyard run a facebook ad Get these video views up on the first ad and then retarget all the viewers with the second ad For conversions, okay, and that's when we drive them to a landing page to capture the lead So hopefully that made sense you guys I will see you in the next video if you haven't subscribed Smash the bell for notifications subscribe. Drop me a comment and I'll see you guys on the next one over now