Small Business Tips Video #20 - Define Your Customer Base First





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Published on Nov 14, 2012

http://greatbusinesscontent.com Define your client base before setting up your small business. Bret Tuck of Edely's Bar-B-Que knows his client base and built his restaurant around their needs and wants. Created by GreatBusinessContent, this small business tip is designed to help small business owners make fewer mistakes.

Define Your Customer Base First

What comes first, the chicken or the egg? Applied to small business; What comes first the product or the customer? Have you seen a product and thought "Wow, what a great idea, of course, why didn't anybody think of that before? Somebody's gonna get rich"!

My guess is the development of that product was no accident. The developer may have had a feeling that this new product would market well, but at this point it was only an idea. The critical thing to find out is who wants or needs this product.

Bret Tuck, of Edely's Bar -- B -- Que in Nashville Tennessee, knew the client base he wanted to market to. Their restaurant is located on a 1 mile long stretch of shops, music stores, and other restaurants. Even though they do pull customers from all over the Nashville area, the primary customer base is from the local neighborhood.

Where Bret and his partner shine is by developing a menu that appeals to not only location but age demographics as well. The menu is priced to allow family's, seniors, and local college students to be able to afford a quality meal. Note that these different customers typically visit a restaurant at different serving times. Bret's intention is to keep more seats full during serving hours.

Bret told me " I think that's where a lot of restaurants get into trouble, they either shoot for the high end fine dining where price is a problem, or they go after low end fast foods where quality is the issue."

Developing the perfect menu, product or service needs to be customer driven first. You may know who you would like as a customer base, but will that same customer base buy the product or service you would like to provide.

It's important to do some research first. Develop an "Avatar" a composite of who your customer is. Then go find some of those people and just ask them what they think about your product, heck, invite them to a bar --b-que at your house!

Steve Freeman, owner of Great Business Content, LLC, has started and run two businesses. Having lived 8 years on a sailboat in the Caribbean has changed Steve's perspective on how to run a life and a business. Steve believes balance is the key, and using a holistic approach to both is best.


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