 So when I talk about programmatic trends, clearly we need to watch out for commerce as a landscape. And when I say commerce, discovery commerce is on a really take the industry by the thorns. Programmatic trends has been evolving ever since, and artificial intelligence really takes over everything when it comes to be automation of reports or activation of media campaigns or beat content generation. And as we know that AI is getting into everything, be it IR, be it cognitive recognitions, or be it content generation. So clearly if I have to sum up the trends for next year and even this year, discovery commerce where discovering your audiences within a commerce landscape really becomes the key programmatic trend, followed by AI because AI is just expanding. And clearly it is just expanding itself not just for media activation but every pillar of it starting from immersive experiences for brands, be it on the website or even to tail for that matter. And media measurement also at the same time.