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Testimonial Spots for the Economics Faculty of the UZH

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Uploaded on Nov 5, 2008

Aim: Given the strong international competition to attract Masters students, the Economics Faculty of the University of Zurich wants to make the benefits of their Economics programme emotionally tangible. To promote studying in Zurich inspiring testimonies by famous graduates will be used. Solution: In six testimonial spots, contrasting personalities share their experience of being a student at UZH and why they have no regrets. They talk about how the Economics course helped them in their career and the benefits they are still reaping today. Effect: The Economics Faculty is one of the first faculties in the German-speaking world to make use of Web testimonials in a Youtube format in order to convincingly communicate its unique benefits.

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