 Where do you guys see, you know, how do you think about evolving? How do you think about growing? Are you in a good spot? Are you a great acquisition target? Obviously, but how do you guys think about the next, you know, two years of your company? We're 100% trying to become a lifestyle brand, you know, like we are a product that fits in your pocket and you go out and you accomplish what you want to do because you're in the right state of mind to accomplish what you want to do and That means, you know, only putting the content out there for fitness videos like working with the right people if we are ever gonna try to upsell and release things Yes, we're gonna come out with more products, but beyond just more products We want you to rethink your life and how neuro fits into it and can enhance it So I think I mean what they're gonna steering is extremely smart, you know It's like a way luggage say what you want about their management, but they want to take over travel Not just luggage, but that is such a great big picture way of thinking about lifestyle That's so true. When you say lifestyle brand, are you thinking just thinking out loud is it clothing? Is it moving into something else? Is it more community driven besides just things like gum and mints or what is that? Can you elaborate a little bit on what a lifestyle brand looks like to you? For us, it's our bread and butter is having functional gum and mints. It's inherently shareable And I think to your point, it's creating a community around it So what what can we support? It's fitness instructors during this difficult time, you know We've donated 12,000 units of product for free for any healthcare or frontline workers And we're kind of we're pushing another 15,000 like more units to donate And it's just something where it's like it aligns with our strategy like our ethos or culture and yeah So anybody listen to this podcast for a healthcare worker hit us up or we're still giving out free product to try and Hopefully helps you in that lifestyle like somebody on the go and just really trying to create that sense of community around that It's it's like how Red Bull is in many ways like Red Bull differentiates themselves from other energy-driven companies by building that brand. So you guys have any cliff diving events in your near future? I mean, I'm always down to go cliff diving Right now tag coming up in September Over a blast like Lulu lemon is a Not to keep rambling about other companies But Lulu lemon does an amazing job with building lifestyle and the way they built their company was tagging on to the yoga influencers and the yoga instructors and Them teaching the classes and them having big community sessions with yoga instructors and supporting that it became this like Not just a fitness brand, but a like an appreciate yourself find balance brand and that's how they kind of got their first First group of customers as well. So for that is the natural progression for you guys to have People in the MMA world do the same sort of thing as the Lulu lemon yoga instructors So I think like we're saying it's less so the fighters that we're attracted to but it's more So the people that use their mind and do the analysis, you know, like the Joe Rogan's or the arrow Hawaanis At the same time, there's like the CrossFit community is amazing because They're trying to balance their body with every single data point that they have in the same way new tropics does It's less so about the new tropics themselves It's more so about the research the data points and how you improve yourself using the tools that you have So that's why we always talk about the mind refreshing your state of mind more So than being like this gives you energy because one is a singular thing The other one is a comprehensive thing that affects every single person Hey, everyone, thanks for checking out that clip if you enjoyed it be sure to hit the like button down below And if you're interested in hearing the full episode, it's out right now on our YouTube channel We've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the future So hit subscribe so that you don't miss a single episode and one final note We're always looking for new ideas and new companies feature on the show So if you know of someone or know of a company write us a comment down below letting us know who they are and what they do We'd be happy to have them on the show till then I'll just be here waiting for your comments. So See you later