 the SID display week with RealDME and who are you? Hi, I'm Eric. I work for RealDME in the Oxford office. We are working on technology for individual devices that be licensed to device manufacturers. Everyone knows the problem that if you are using video conferencing the other person seems to be looking downwards. So we have developed technology to adjust the gaze to make you look upwards while you can still look at the screen. So the idea is that the other person can't see whether you're paying attention or not because you have to see your own screen. So what we're doing is we are following the other person's face and then if you look now at my eyes I can adjust my eyes to move upwards and downwards at the click of the button and this runs in the background just on the just basically on the image from a standard RGB camera so we don't need any kind of special hardware. So yeah it will be hard to see here and we have it on different platforms as you can see here. Here you can actually see the different different positions the landmarks that we get and now show you the correction if you look in there you can see your own eyes being adjusted. Nice. Life and in real time so this is ready for deployment. It runs at a high frame rate on very standard camera. So you have a very good what's called recognition of face and eyes and everything? Yeah we are definitely competitive with the industry standard here and actually it's a very recent algorithm that we have developed with our computer vision folks in in Oxford and it tracks up to four people in real time on a standard iPhone or iPhone 6 or 7. So this could be used as as it is you can use this for live streaming on YouTube. Yes you can. When you are always wanting you want to look at yourself but you don't want to look like you're looking down or something. Exactly yes you can use it for live streaming if you want but our licensing model is actually to go to the hardware manufacturer because we need to know the position of the camera with respect to the center of the screen so then we can optimize the performance of this of this approach. Is this something you can calibrate if you have a webcam outside? Yes you can calibrate it yourself. So you can you can use it with any camera and it just calibrates? Yes yes so it works with any camera any resolution in real time on multiple heads so we also target video conferencing providers who are then able to provide the same kind of performance in their end user devices. But you can if the eyes are closed you can't open them. No this is impossible so one of the secrets of our approach why we somehow bridge the uncanny valley is that we are not inventing any pixel lines. We are just shifting pixels around and we shift the pixels around according to the user's eye shape so we're not moving pixels as in some other kind of gimmicky applications but we know exactly what kind of eye shape the user has from a huge database that we use for training and then use this to look up the adjustment we have to do. How many different eye shapes are there in the world? Oh well you have you know of course children and elderly people have different eyes than middle-aged people female male and then you have all different kind of ethnicities so there are quite a few our database is quite large and I think this is probably also a big part of our IP that we have collected this data set. If you have strange eyes it can still work? Yes yes it can so we have no kind of symmetry constraints so we have some people who basically have you know a laggy eye also and it still works because and glasses no problem. Glasses is not a problem either yeah. You fixed that? Yeah we fixed it. Right cool so this is the company that's the main product or would you have lots of other things? We have other things so we also work in the display field so we have a booth in the main main floor that presents display technologies a steerable backlight in particular that allows you to send images into eyes individually so that you have a glasses free 3d screen or that you have a privacy display that allows you to see the content just when you're there and nobody else behind you.