 The question is, when it comes to, you know, tracking whether we're, we're making progress in our business. Of course, people usually think, well, am I making more money for income is obviously one metric. But besides income besides, am I getting more money? Am I getting more clients? How, how else do we track because there are certain things that are longer term like writing blog posts or making videos or working on our joyful productivity that, you know, we should, it would be nice to have quicker feedback loop, rather than saying a yearly check, am I doing better in my content or my joyful productivity. So I do actually have a tool for this now. It's not a tool that I'm sharing in this course it's in my, well, it's, let me just go and share my screen here. This tool is shared in my business planning class. So this is a bit of a preview for those of you who let me go ahead and reshare my screen just make sure that that it's viewable here. Let me just go ahead. I apologize. Okay, so yeah, so this, this is the tool. And if you, you know, I don't have time to talk through everything right now because this is the, there's the basic version of it. There's the, there's the medium version and then there's the advanced version of it. So just do the medium version real quick just to kind of give you what's possible profit is usually what people only think about in business, and especially small businesses with so much going on, you, especially if you were just a self employed person, maybe profit is the only thing you can track. Some of you might not even be tracking that so this could be a reminder. I should start tracking profit meaning on a monthly basis, what money is coming in, what money's going out and then therefore what's the difference, you know, some of you might be tracking number of client inquiries, which is good. You know, some of you notice that George where is the tracking on how many clients do I have right now, or how many sessions do I have per week. Well, this it's more sophisticated just to track profit, to be honest with you. And, and it's more sophisticated just to track these two, you know, number of client inquiries, obviously, the more you increase it, the more naturally the more client sessions you have the more clients you currently have, and then the profit is tracking. It's a sophisticated metric of incoming and outgoing and sort of the difference between those. So, those are kind of like very typical business metrics to track. And then some of the other ones you might want to track are, you know, in our class here on TLC, your job of productivity is basically a metric on scoring this from zero to 10 on a monthly How do you feel that it's going with your joy, you know, this is a qualitative measure. It's like how do you feel organized, do you feel energized, do you feel balanced. Do you feel productive, do you feel calm and joyful, when you are working. These are kinds of, you know, and the advanced section has different ways of attracting that that you know some ideas. But anyway, this is an overall, each month. How are you feeling about it. You can always, of course, add a note to each cell. Now, again, this tool is in the business planning class if you. I really, I'm not trying to sell you this class, but I really actually require all my clients to take this anyway. If I could require every solopreneur in the world to take it I would because I really believe in it. It's a really, I think it's a really important thing that I put together. If I could say so myself. So anyway, I encourage you to consider taking it if you want but if you know if you didn't take it. These metrics hopefully will give you an idea of how to track this stuff. You can just set up a tool like this for yourself a spreadsheet like this or a document however you want to do it this is just each month, and then each metric, basically joyful productivity. Second one I like to track is basically how many people are you reaching with your content. How many people each month. Are you reaching with your content. And I just recommend for simplicity you track one place. Do you want to track Instagram. Great. Wonderful. Instagram you can go to your Instagram app. Okay, you can, I'm not going to share my screen right now because I'm not on zoom with my phone but if you go to Instagram click on insights go to your profile click on insights. Okay, and then insights instead of last seven days on the top left you can click on last seven days and select last 30 days, and then click update. I should have done this on the phone I'm sorry I didn't can't show you but, and then you could see how many accounts you reached in the last 30 days. Instagram for your profile. Click on insights. Okay, click instead of last seven days on the top left click last 30 days click update and accounts reached. Now, for those of you who use a Facebook business page and you use Facebook ads on a regular basis, then you go to your Facebook business page. Click on insights, and then instead of last seven days change the last 28 days, and then post three let me go and show you what I mean so if I go to my Facebook business page. This is what I can show you on screen Instagram is so mobile heavy that I can't show you that on the desktop that Instagram or Facebook business page. You click on insights on the left hand side. And then you click on instead of last seven days you click on last 28 days. And then you scroll down and look at post reach. So, in the past 28 days I've reached almost 34,000 people. Now some of these are duplicated people meaning it's not 34,000 unique people. So this is kind of a murky number but at least we don't, it doesn't matter literally what the number means we just want to see it, not go dramatically down down down down down. Hopefully we are seeing it over a course of a quarter. We're seeing it more or less go up, you know, every three months or so on average it's kind of going up that piece a little bit post reach. Okay, so that's what that means. And then number of market research conversations. Especially for those of you who are in the core program, you know about this. It's so important to stay in touch before my business was humming along like it currently is. I was doing at least two market research conversations per month. I recommend that for all of you probably unless your business is already like okay it's like, it's already really humming along like I know exactly what I'm doing every day every month and it's the sales are more or less the same or growing every month. If you're not there yet. If you don't have enough clients yet or an abundance of a waiting list yet. So then maybe that's a good way of saying it. If you don't have an abundance of a waiting list yet. I recommend at least two market research conversations every month. Every month. That's what I did. I did for a month. In fact, when I was first going for the first year, and then I Peter down to two a month and now I'm, I'm doing group market research conversations every, every other month. And so because my, you know, my systems are humming along, but the core program really covers market research conversations for those who are interested. So. All right, and then the next metric is how many calls to action did you post what's a CTA. It's a call to action and call to action examples include a prelaunch sale for a program or a course or something like that, making a Facebook event for a course. I saw mostly courses so this is why it's all, but you could be invitation to a one on one sample session or exploratory call. So that's a good question. When was last time you posted to your social media and invitation to your audience, your network your friends to please contact you about an exploratory call for your services. When was last time you did that. You did that. Some of you are like, I don't remember the last minute that this is why it's a metric. This is why we measure these things. If we measure them were likely to manage them. How many CTAs did you post each month. My recommendation is at least two per month, at least two per month. If not for now, minimum, if you just getting going one per month is a bare minimum to per month is a good rhythm for per month is when you're humming along and you're posting content regularly. You are also posting CTAs regularly notice that I'm very. These metrics are quite sophisticated already because notice I'm not tracking how many posts you're making. I'm tracking how many blog posts you wrote or how many videos you wrote, because that is already assumed. I'm already assuming you're already regularly posting things, because that's where that's where your post reach should go up each month. You see what I mean. And if you're if you're regularly posting things that's why you wouldn't feel so badly about posting CTAs, because if you never post content, and all you do is sell on social media. Of course, you look salesy to your audience, and we don't want to look salesy to our audience. It's usually good 80 20 rule 80% of what you post online is content, you're just blessing people you're ministering to them. You are sharing useful tips, you are sharing inspiration, interesting stories, etc. 20% of the time is a CTA. Right, you're posting invitation hey everyone did you know that I'm a coach. I love people with this. I know a lot of you don't know that and a lot of you need to be reminded that I have a service. I'd love for you to sign up for it. Please contact me let's do a sample session just to kind of give you a sense of what it what I do. Right. Because otherwise how would you how your friends know your friends forget the next month that you're a coach, completely your friends forget every month your friends forget. He's such a nice person he just post article sometimes your friends don't even think about what you do until you post it and then they think about it for the next three days and then they forget again. So you have to post it every two weeks. Right, or invitation to subscribe to newsletter that's another CTA right a survey what should you write about. Yeah, what topics did you did you teach about right those are all cts, and then collapse, how many collapse do you do per month. I recommend that you do at least one collab per month. If you can do two collapse per month that'd be great. If you do for per month that'd be amazing. But to a month is a good rhythm one per month is a minimum. The simplest collab is to trade interviews with a friend. So maybe you have somebody in this program that you know this TLC program that you are a new friend with them. Hey, can you reach out to say, Hey, can we trade interviews a collab is sure for collaboration it's a, it comes from YouTube YouTube influencer speak Instagram influencer speak. It's a term in for instance among Instagram influencers a collab is basically you promoting each other basically. And the simplest way to promote each other is to interview each other. So hey, can I interview you about your work 10 minutes, 20 minutes 30 minutes is fine. I get to ask you questions be genuinely curious what you do for a living and ask you questions about what you know and anything that's genuinely curious about I'm going to interview you, you and I can post it to our audiences. And then how about you interview me too. You know, now you should do collapse of people who have a similar sized audiences you so if anybody else here has 5000 fans contact me, or anywhere between 3000 to 7000 fans contact me I love to potentially do a collab with you. Yeah. So, alright. That's it. So that's how we track how we're doing in our business how do we're however moving forward. If we're moving forward in these ways we can be sure our business is likely moving forward as well. Alright question here from Moitza is do we should we check in on these categories these metrics, once a month, or even on a weekly basis. So, to keep things simple, I have this as a once a month to do item to you know update your numbers on this, but certainly when you are being active. By the way, you don't have to start with all seven. How many are there are there seven. Yeah, you don't have to start with all seven you can start with one or two. And this is a perfect kind of a tool to work with an accountability buddy, or, or a coach doesn't have to be a business coach you could be a, you know, a coach that you hire just to keep you accountable on your overall life and business relationships, etc. You can say hey coach, can I can I can I just share this tool with you and I just want to get some help just accountability please ask me about it and coach me through some next steps for me to think about it you know they might not be a business expert but you probably know more than them in some ways and you can at least they can help you brainstorm, you know. So, feel free to do that. Right. Okay, so have fun with this and if you want more info, or, you know, kind of in depth teaching I mean I think you've gotten enough here, but if you want to even go more George cal.com slash intro George cal.com slash intro is the is the class for this.