 When was it a week ago or so? We did a story about Elon Musk being really ticked off at Apple about accusing of Apple of threatening to withdraw the Twitter app from the App Store about saying that Apple has withdrawn all its advertising from Twitter and then Musk using that opportunity to go to attack Apple about the 30% take that Apple 30% fee that Apple charges on any transactions that happen on the app that would would affect that would affect any any kind of like the the blue checkmark that sold 30% of that $8 fee to get the checkmark would go to would go to to Apple and Elon Musk was complaining about that and calling it attacks and so on and he was generally Not in a good mood when he came to talking to Apple Well after that all blew up in the in the papers about two days later or three days later Elon Musk, I guess got invitation from Tim Cook and had a meeting with Tim Cook at the Apple headquarters in in I guess is this still in Cupertino? I'm not I'm not sure where it is, but it's it's it's in Silicon Valley, so in the San Jose area So Tim Cook and and Elon Musk had a meeting it would have been fun to have gotten a transcript of that meeting or to be a To have a little bug in there and be able to tell you exactly what was said My guess is that you know, they they Tim Cook told Elon Musk to stop it Stop being a little baby Maybe maybe that's what happened. I mean Tim Cook is clearly the adult in that room, but You know the The the consequence of that is that that day Elon Musk came out and said no, no, I made him it basically didn't say I made a mistake But he implied I made a mistake Apple Apple is just clarified that they never really threatened to take the app to take the app off of off of the app store and and We talked about our moderating standards or whatever and then today I guess this morning or was it yesterday December 5th 7 15 a.m. So it's this morning Musk said that Apple is fully resumed advertising and Twitter indeed right now Apple is is the The biggest advertiser on Twitter Musk said that when he met him quote we resolved the misunderstanding about Twitter potentially being removed from the app store Tim was clear that Apple never considered doing so and then and then now Apple is the largest advertiser on Twitter turns out That others are also coming back and advertising on Twitter Amazon is planning to start advertising on Twitter again. So Musk is obviously reassured people about Whatever fears that they have about that they had about moderating policy and And I think they're all straight. I doubt Musk said Tim Cook straight, but anyway And of course Musk has stopped complaining about the 30% fee that Apple takes and and There's a I guess for now there is a a You know, there is a Cease fire at the very least between Apple and Twitter. We'll see We'll see where that goes Twitter is actively and you could argue somewhat desperately trying to win back their advertisers It's a real challenge. I think and and really important for Twitter Twitter I don't think could survive for many months unless it gets these advertisers back in spite of Elon Musk's interest in gaining getting getting on a subscription basis. He needs time in order to build that out and You know given the amount of debt that he has Given interest payments in that debt given how much money Twitter is losing every single day He has to get the advertisers back and that's why I think That the that in the power struggle between Elon Musk and Apple clearly Apple has the upper hand A lot Musk needs Tim Cook much more than Tim Cook needs alone Musk. It's not even close I think the fact that Musk removed Kanye Over the weekend from Twitter probably helps with advertisers I think he is showing that while there is no objective standard out there for Determining who stays and who's not his subjective standard is In the long run may be not going to be dramatically different than a lot of the It's not gonna it's not gonna allow for the kind of worst-case scenario that I think a lot of advertisers are worried about so I Hope Twitter survives. I hope Elon Musk is a huge success and And as a consequence, I hope that the advertisers do return to Twitter and The Twitter figures out the right balance between Wanting to allow as much speech as possible on the platform and having some standards having some standards that that You know would justify advertisers advertising on the platform because you're taking a risk as an advertiser Because you you want to be careful not to be associated with certain types of Speech Thank you for listening or watching the Iran book show if you'd like to support the show We make it as easy as possible for you to trade with me. You get value from listening. You get value from watching Show your appreciation. 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