 because the very first step to improving your team or improving your brand is improving yourself. Do you want your brand to be better in 2024? Then you need to be better in 2024. And I can say that to each and every one of you, and you need to be able to say that to each and every member of your team. So let's unpack the three components of self-awareness that each of us needs to work towards heightening. The first are our habits, the things we do unconsciously, and the things we do consistently. Second is our mindset. How do you choose to view the world around you? And third is our focus, or what I'm actually going to call the ability to refocus. Because I don't know that it's a realistic expectation in today's day and age to have long periods of uninterrupted sustained focus. We just have too many things vying for our attention, many of which are on those devices that most people choose to be tethered to 24-7. But what we can develop is the ability to refocus the lens.